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Example of e-commerce project implementation scheme
E-commerce project implementation plan example model essay, a good project must have a good implementation plan in order to accurately implement the project. So how to write an example of an e-commerce project implementation plan? Here are two examples of implementation that I have carefully prepared for you. Let's take a look at it, hoping to help you.
Example of e-commerce project implementation plan 1 1. Construction of e-commerce project organizational structure and job responsibilities (Step 1)
E-commerce platform team members are the key to the start-up and subsequent operation of the whole project, and need to be built by special personnel.
1. Project leader: overall operation.
2. Website architecture management: overall website architecture and content optimization.
3. Art design: the page design of the website interacts with the humanization of the page.
4. Backstage programmer: realize the program function in the background.
5. Network promoters: promote websites through the Internet and traditional media or other means.
6. Internet marketers: selling website service products through online marketing or traditional methods.
7. Website Editor/Information Manager: Manage the information of each column of the website.
8. Server maintenance personnel: provide server security and website related functions.
Combine the company's existing e-commerce post resources for reasonable integration. The vacant positions need human resources to fill the job recruitment, and the overall work progress will be in place in mid-April.
Second, e-commerce project positioning (Step 2)
According to the characteristics of the company's two series products and the long-term development of e-commerce projects, it is necessary to abandon the existing e-commerce of single series products and establish a new e-commerce platform that conforms to the two series products. The principle of e-commerce domain name positioning-short, easy to remember and to the point, is closely related to enterprises and their products. A successful domain name is like a famous brand and a famous trademark, which will bring intangible asset value to enterprises!
This domain name, combined with market adjustment, links all companies for a referendum. The company's existing domain name websites are optimized according to market conditions, and are basically defined as product promotion websites.
Third, the planning and design of e-commerce platform (step 3)
1, general webpage product design items (registration, login, membership, product series, product category display, limited time sale, group purchase, etc.). )
2. Commodity search engine. Through the search engine, we can provide users with commodity information conveniently and quickly, which is convenient for users to shop.
3. Shopping cart. Shopping cart has the functions of providing customers with the information of purchased goods, calculating the quantity and price of goods, etc. Users can also modify the quantity of goods through the shopping cart and return some or all of the goods.
4. Customer service center. Provide customers with various operating instructions and services of the website, including shopping guide, service features, service promise, whether it can be returned, payment methods supported by the mall, whether there is extra charge for door-to-door delivery, delivery time after confirming receipt of payment, and other information that customers care about.
5. entrance counter. Access counter can count the frequency of Internet visitors' visits to various topics on the website and grasp consumers' demand for shopping malls, goods and services. Its data is an important reference for formulating business and marketing strategies.
6. Order inquiry. Users can enter the order status interface according to the order number and corresponding information, which provides information such as order date, whether payment has been received, whether delivery has been made, delivery date and so on.
7.BBS。 Use the guest book to record customers' opinions on website content, services provided, product search, product comparison, shopping cart, customer service center, product feedback, distribution station, inquiry center, cashier center, hot search e-commerce website planning report, etc. After browsing the website or shopping. Through the guest book, on the one hand, we can understand customer needs, improve services and enrich product categories; On the other hand, by replying, users can understand the services provided by the mall and increase their trust in the website.
8. E-mail. Provide the corresponding e-mail address of the administrator on each page of the website, so that when customers visit each page, they can feed back the questions, opinions and suggestions to the administrator in the form of E2mail, so that the administrator can improve the service and deal with the problems in time.
Email list. Contact customers through email list whenever products are updated, new preferential measures are introduced or major events are held.
10, online payment. Because online real-time payment has not been fully realized in China at this stage, shopping malls should provide various payment methods, such as credit card payment.
The layout design of the above single project will combine the B2C or O2O type of market adjustment and window design, and consider the overall layout with two series of products.
4. Software and hardware of e-commerce platform (step 4)
Usually, the hardware is very important for the operation of a website, which is the basic guarantee for the operation of the website;
1, e-commerce hardware is generally divided into two parts: network equipment and servers;
Network equipment: routers, switches, firewalls.
Server: according to the development of the company, it can be built, hosted and rented.
2, e-commerce software generally consists of three parts:
A, operating software system (UINX, LINUX, Netware),
B, web server software,
C database software (such as DB2, Oracle, SyBase, Informix, MS SQL Server, MySQL, etc.). ).)
The selection of the above equipment and software is based on the positioning of the project and the company's own resources, and then finally determined.
Verb (abbreviation of verb) Process training of e-commerce project (step 5)
After the establishment of the e-commerce platform, coordinate the company's two series of product managers, including factory managers, to carry out multi-department e-commerce operation process docking training, so as to ensure the closed-loop continuous operation of e-commerce from product display-price operation-marketing-customer attention-customer ordering-inventory management coordination of two products-financial settlement-product delivery-customer after-sales service of the e-commerce platform, ensuring smooth process and ensuring all employees of the company.
The promotion and operation of intransitive verb e-commerce (step 6)
1, unified QQ, public QQ group, personal WeChat and public WeChat, Weibo, email, etc. They are all exported to the e-commerce platform of Grandpa's software for self-media promotion and marketing.
2. Unify the packaging of the company's two series of products and the e-commerce platform promotion of external advertising.
3. Promote and market keywords and windows for popular forums and search engines (Baidu, Soso, Google, etc.). ).
4. With the help of traditional promotion methods, pilot a district to promote, provide convenience services for a certain group (paid or unpaid), collect offline customer resources online, attract customers to pay attention to the company's e-commerce and mobile phone clients through convenience services and commodity activities, and increase the number of customer clicks and member registrations of the two systems, thus increasing the' added value' of e-commerce. After the pilot is successful, it will be promoted in other regions.
E-commerce project implementation plan Example 2 Vigorously developing e-commerce of agricultural products and promoting the circulation of agricultural products will help to achieve the balance between market supply and demand, promote the rational flow of agricultural production factors, reduce the transaction cost of agricultural products, promote the circulation of agricultural products and avoid the relative surplus of low-level agricultural products. Therefore, establishing a set of e-commerce online service platform, relying on the existing market, and improving the circulation efficiency of logistics and capital flow through e-commerce online transactions will greatly promote the development of agricultural industrialization.
I. Construction objectives
Based on the agricultural characteristic products in a certain place, and taking the "characteristic agricultural products network" that has begun to take shape as the starting point, through integrated development, we will build a unified and open electronic agricultural products trading support platform that integrates technical information, product display, business negotiation, product trading, online payment, logistics distribution and safety certification, and is based on local conditions and radiates across the country. To provide convenient, fast, cheap and practical online services for rural planting and breeding professionals, agriculture-related processing enterprises, agriculture-related wholesale and retail enterprises and agriculture-related brokers in this region and even the whole country, to "find business opportunities, make business friends, build shops, see business conditions and promote transactions", to establish a modern agricultural product production and circulation service system, to promote the social and economic development of the local and surrounding areas, and to accelerate the pace of building a new socialist countryside.
Second, the construction content
1, e-commerce platform
The characteristic agricultural business platform includes the information services of previous websites, and provides a new marketing environment with low cost and high efficiency for characteristic agriculture based on modern communication technologies such as broadband network, short message, e-mail, information interaction and artificial private line. As a third-party e-commerce platform, the platform builds an "electronic farmer's market" for farmers and agriculture-related enterprises to buy and sell goods and connect supply and demand on various characteristic agricultural websites, and provides business services for buyers and sellers.
(1) membership service
It can provide membership services for buyers, sellers and brokers to provide electronic transactions through enterprise identity authentication. Formal registered members can have an honest member store, which can publish supply and demand and product information.
(2) Information service:
Provide information publishing, browsing and searching services for buyers, sellers and other users. Through SMS, e-mail, telephone and other communication methods, it is convenient for buyers and sellers to compare transactions, simulate the establishment of online markets, and provide information such as manufacturers, specifications, reference prices and quotation methods of various products according to product categories and catalogues.
(3) Trading services:
This is the core business process of the e-commerce platform, which is managed in strict accordance with the classification and takes care of the due interests of each user level. Trading service is divided into three modules: online declaration system, order system and trading system.
(4) Logistics and capital flow services:
Logistics enterprises and banking systems, through the connection with e-commerce platform, not only realize the logistics distribution of products but also realize the online payment system, and realize the unified and coordinated operation of transaction capital flow and logistics.
(5) Communication services:
Provide business associations, online fairs, business forums, business blogs, etc. , and opened a video communication system, allowing businesses to achieve face-to-face communication through the network.
(6) Analysis and management services:
All transaction records, product information and industry data information can be analyzed and counted according to various combinations, and reports can be generated to guide sales or conduct monthly and annual sales settlement.
(7) Safety:
Through CA certification and other security measures, the security of merchants in transactions, negotiations, contracts, transportation, payment and other links is provided. At the same time, help users understand the use, registration, transaction process and platform architecture of the e-commerce platform, provide traceability methods for the quality of traded products, and announce the contact information of organizers to ensure the safety and reliability of the featured agricultural e-commerce platform.
2. Development of agriculture-related information resources
Through the establishment of information base and knowledge base, agricultural information resources will be developed in depth, and all kinds of data will be collected into useful information through various service institutions such as village committees, large farmers, rural broker service stations, leading agricultural enterprises, rural commercial supermarket chains and so on. And with the help of agricultural networks, information machines, rural credit cooperatives, agricultural online, TV agricultural channels and other agricultural service networks, farmers will be deeply involved.
(1) Develop local information closely related to agriculture, countryside and farmers. Develop local information closely related to agriculture, rural areas and farmers, and provide farmers with market information such as agricultural and sideline products and agricultural products, practical scientific and technological information on planting and breeding, and education and training information focusing on improving information skills. Establish urban and rural information resources sharing mechanism and data collection and exchange mechanism, promote the integration and sharing of information resources, and realize "one database for multiple purposes" in data sets.
(2) Strengthen the construction of agricultural information staff. Through the agricultural information association and other forms, improve the working mechanism, improve the quality of personnel, and build the team of agricultural information personnel into a think tank and booster for increasing farmers' income in the city.
(3) set up the city's agricultural expert hotline, and implement the "rural credit communication" business project. Make use of their respective network and technical advantages to set up a unified foreign agricultural expert service hotline. After farmers dial the unified service number through their mobile phones, they will be transferred to the corresponding experts according to the voice prompts, so as to realize direct dialogue and consultation between farmers and agricultural experts anytime and anywhere.
3. The channel construction of "entering villages and entering households" focuses on solving the problem of "entering villages and entering households in the last mile" by establishing various information service channels.
(1) Using the "three-in-one" mode of TV, telephone and computer, it provides farmers with a full coverage, cheap and flexible way to obtain information.
(2) Promote the project of broadband access to villages and households, and the coverage rate of broadband administrative villages in the city will reach 100% by the end of 20**. Accelerate the access of rural cable TV and digital TV, and constantly improve rural information infrastructure.
(3) Construction of five-level information network points for farmers in rural cities and counties. Ensure that the internet enters the village and allows farmers to enjoy the convenience brought by the internet.
(4) Start the construction of featured websites in an all-round way. Using the unified e-commerce platform of our city, we will build "one township, one station" and "one village, one station" to form a group of agricultural products websites with our city's characteristics and bring into play economies of scale. At the same time of website construction, the project of "Millions of Farmers Building Mailboxes" was started, and an e-mail box was built for every farmer in the city to realize the information interaction between farmers and agricultural experts in cities and counties.
4. Transmission mechanism
Promote rural economic informatization with characteristics, explore and innovate the operation mode according to the principle of "government support, market operation and network maintenance", and realize the sustainable development of rural informatization.
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