When the salesman talks to the customer that the price is too expensive, how to make a detour?

First of all, when the customer declares that the price is too high, it should be clear that the customer is interested in the product.

This is a key step to win sales.

Imagine that customers are not interested at all, how can they find fault with products? You just say yes, yes, and then you leave mindlessly. Therefore, when customers say that the products are not available here and there, and the price is too expensive, as a salesperson, they should be very excited and should strive to improve the purchase conversion rate of such users.

Since customers are interested in products, there is no detour, but help customers make up their minds to buy.

Everyone needs a reason to buy things.

This is our selling point.

Usually, the advertising language of products is the carrier.

For example, I choose, I like, Nongfu Spring is a little sweet, for example, I am afraid of getting angry and drinking XXX.

So when users say it's expensive,

You can play freely according to the following structure.

1 Compliment users, such as high taste and accurate vision. . .

2 emphasize the selling point and give users the biggest reason to buy

3. According to the actual needs of users, emphasize the value that products bring to users. For example, worry-free, such as labor-saving, such as improving children's academic performance

Combine similar products, emphasize your own advantages and avoid saying that others are not good.

Combined with the price of competitors, once again emphasize that their products are cost-effective.

If the other party is cheaper than you, you can say that because a key function is unique to me, it is expensive and must be needed by the other party. For example, if you sell a mobile phone, after learning that the other person is a student, you can say that my mobile phone can listen to the radio and English programs at night, and you don't need to buy receiving equipment such as a radio. These are all needed for preparing for the exam and taking the listening test, so it is expensive. On the other hand, a middle-aged man wants to change his function, saying (he is not interested in the radio) that it is too loud to be afraid of hearing, so it is expensive. . .

If the other party is more expensive than you, your product will be cheaper.

It is better to emphasize your own unique good, and then give priority to quality and low price.

When customers fiddle with products repeatedly. Emphasize promotional activities in a timely manner, such as buying X for XXX or emphasizing after-sales service, or emphasizing corporate brand, or emphasizing product quality to imply its purchase.

Go down in six basic steps. The sales conversion rate can reach more than 40%