A lot of novice advanced must-see!

Today, this article will introduce the operation of Pinduoduo in seven parts, which can be regarded as a literacy post for Xiaobai in Pinduoduo. After all, if a businessman wants to ask about the basic content of Pinduoduo next time, I can send him the link of this article directly, which is simple and convenient.

Before it's too late, let's start sharing today.

1. Goods

For commodities, we can divide them into five parts: main picture and detailed information, contact information of commodities, customer service answers, titles and sales volume.

I. Main Map and Details: The main map of Pinduoduo can be uploaded to 10. For merchants, the more pictures of 10, the better, which is the most basic commodity weight. In addition, some consumers seldom read the details page now, and all regard 10 as a small detail. If the picture of 10 can't attract buyers,

In addition, we will prepare a picture with a white background for activities and make a picture with a white background. Please remember one thing-there is only one theme.

A single picture on the details page cannot exceed 1500px, and the SKU cannot exceed 44.

Second, product association: business background-product management-product tools-added in product association recommendation. You can choose by yourself or recommend according to the system intelligence.

Third, merchant customer service answering questions: also known as seller customer service answering questions, it can mainly answer some common questions of buyers and reduce the pressure of customer service. After all, if the customer service response rate is not up to standard in 3 minutes, it will become the comprehensive service index of the store.

Title: At present, only the first 12 words are displayed in the title of search and activity. We can circle our selling points with "]", which will attract more attention. Moreover, consumers' shopping habits are changing now. If the first impression is not good enough, the rest will be overwhelmed by a lot of information.

I also want to remind you that the 60-word topic must be filled in. Don't copy other people's headlines. You can refer to the attribute words of other people's products, because the attribute root basically represents the needs of customers. These are all things we can refer to and learn from.

5. Sales volume: Pinduoduo is still the king of sales volume, but in addition to the inspection dimension of pit production, it has also added dimensions such as service data and customer data for comprehensive sorting.

Second, the transaction.

1) price change: generally, it is a high price exchange. Although I have consulted the platform customer service here, the minimum discount can't be less than 30%, but I tried it in my own store, and it is ok to change it to 10%.

If both buyers and sellers have small transactions, they can use the micropayment function, and must not ask for third-party payment tools such as Alipay and WeChat to avoid being judged as third-party drainage. The deposit of 654.38+ 10,000 yuan is still disgusting.

In addition, regarding small transfers and customer service price changes, for the boss, the financial management of the company should also be strengthened. A businessman I know said that this shop is a mess and there will be many problems in it.

2. Grouping: In order to ensure the delivery speed, as long as the buyer completes the payment, it can deliver the goods, and no longer worry about losing the order because the grouping is not in place.

3. Logistics

As for logistics, we must abide by the delivery date of the platform and be punctual to avoid unnecessary losses and fines.

Fourth, marketing.

Grasping the essence of fission marketing in Pinduoduo and making good use of tools on the platform, such as Rubik's Cube with private coupons, can lead to good social fission. But all these need us to try and find out the most suitable marketing method for the store.

Fifth, funds.

After the general consumer confirms the receipt of the goods, he will go to the store to settle the payment. General merchandise will be received automatically after 0/5 days (30 days for overseas direct mail merchandise), and counterfeit goods will be delayed after 0/5 days. Each platform deducts 0.6% of the order amount as the technical service fee.

Sixth, customer service.

1. front desk: the customer service front desk has 3 minutes to manually reply to the evaluation. When customer service replies to the buyer, in addition to timely reply, it is also necessary to avoid the words of the third-party platform and not insult the customer.

For customers who are not prompted to spell the order, the seller can only send a chat message to the buyer, and the buyer can only send the message after replying.

Second, dunning.

The following orders are mainly unpaid. Merchants can use the dunning function to guide consumers to place orders.

Tip: The reduction of orders will not affect the event registration price. Please note.

There are usually three dunning methods:

(a) Ensure 24-hour shipment. If the shipment is not timely, it will be handled in accordance with the deferred shipment rules;

B. For price reduction and payment reminder, you need to fill in the price reduction amount or discount.

C choose to give special reminders, but this option is only applicable to some merchants.

Third, diversion.

Can be set in the merchant background-more customer service-customer service tools. Enable the customer service team to manage effectively.

Seventh, activities

Some of the biggest activities of the platform are actually the APP homepage.

Deadline spike: It can be said that it is the biggest activity exposure of the platform, which can help shops create explosions. If we kill seconds, the pass rate of other activities can be increased by 50%.

Classified traffic: If our spike effect is good and the classification ranking rises rapidly, the platform will also have classified versions of various commodities, which not only supports classified traffic, but also facilitates transformation.

Search traffic: there are eye-catching signs on the location of spike resources and the products on the search results page.

Suggested traffic: The large traffic and big transaction on activity resources can easily accumulate weight in the store, which will increase the opportunities for the store to display in various scenarios.

Registration threshold for peak activity:

The products that have signed up for the spike activity are still under review, and you can only add, delete, remove, modify the title, change the main picture, modify the details, reduce the inventory and change the price.

Second, if the registered activities cannot be cancelled, it will affect our next registration activities.

You can view the sales activity data of each store in Business Backstage-Data Center-Traffic Data.

Eighth, after-sales.

Speed refund: Speed refund is divided into commercial version and platform speed refund.

Fast refund of goods: refers to the fast refund service for upgraded goods that merchants actively join. Merchants can choose whether to start business or not, and get exclusive bidding after opening business. When the store order is satisfied.

One is a non-virtual commodity, and the amount is below 300 yuan;

B. The customer shall apply for refund within 6 hours (inclusive) after confirming the order;

(c) The order has not been delivered. Delivery means that merchants import delivery information through the platform, including but not limited to logistics information being filled in the background or imported in batches;

(4) each consumer can only buy 5 pieces at most on the same day, if the consumer applies for no more than 5 pieces. This subscription number enjoys the fastest refund service and is automatically refunded to the buyer.

Quick payment: refers to the basic quick payment provided by the platform for high-quality buyers. Merchants can't choose whether to open a store. As long as the order meets the requirements, they can enjoy the fast refund service and automatically return it to the buyer.

Second, refuse to refund.

After the merchant agrees to refuse the order, the consumer needs to return the goods within 7 days, and the refund application will be automatically cancelled after the time is exceeded. If the consumer is a high-quality buyer and enjoys the treatment of quick refund, the payment will be refunded to the consumer in advance. If you complain about the payment, you will get a refund as soon as possible.

Of course, the customer's refund application is closed, and you can reapply. When the logistics status shows that it has been rejected or the logistics tracking has been returned, it is deemed that the rejection is successful, and a refund agreement is reached, and the refund will be automatically returned to the customer account.

Third, complaints about after-sales orders.

If the merchant disagrees with the after-sales treatment and judgment results of the platform, he can go to [Pinduoduo Merchant Management Backstage-After-sales Management-After-sales Workbench-Refund/After-sales] within 48 hours after the successful refund, and enter the after-sales details page to complain about rights protection and reduce losses.

If the complaint about payment and freight is successful, the money of the order can be recovered and the loss can be reduced.

If the judgment is appealed successfully, this order will not be included in the disputed refund order.

Special reminder: the appeal to determine the responsibility only determines the refund rate of the dispute, not the amount of money. If you refuse to accept this judgment, you can appeal within 15 days from the date of service of the judgment.

Fourth, the quality returns.

Quality return: refers to the buyer's request for return due to product quality problems, that is, the buyer chooses reasons related to product quality (such as product quality problems, inconsistent product descriptions, etc.). ).

Quality return amount calculation;

(1) The consumer applied for a refund due to quality problems; The following specific instructions:

When only returning goods or not returning goods, the reasons are: quality problems (broken bottom, cross section, degumming, fading, etc. ); Process defects.

The user applied for a refund because the description was inconsistent. In particular:

In the case of only returning and not changing, the reasons for choosing are: the material and fabric do not match the description of the goods; The size does not match the description of the goods; The color, style and design are not in conformity with the instructions; The color, style and tag are inconsistent with the product description; The goods are not in conformity with the instructions.

If the refund rate of store quality exceeds the specified standard, the resources removed for the first time and the resources removed for the second time will be downgraded.

You can view the relevant data of quality return in the merchant background-commodity management-commodity tools-commodity quality diagnosis.

call it a day