How to do a good job in photo studio sales

1. Define the customer base and strive to be the most professional

Children photography? Wedding photo studio? Advertising product photography? Or have everything? Depending on the strategy you are thinking of, it feels like you are grabbing eyebrows and beards, and everyone wants to grab them. The result is that everything is available, which means that everything is loose. If you can rank first in wedding photography in this city, your branch (divided into high-end and mass-market) will be able to sweep other photo studios in the field in two years' time.

I suggest going into the mainstream market first, either in a wedding photo studio or in children’s photography. On the surface, it seems to be giving up some customer groups, but in fact, it can gain more customer groups.

2. Establishing a professional reputation

Developing new customers is 6 times more difficult than maintaining repeat customers. Maybe you just finished an order, maybe you didn't engage in psychological warfare with customers, so you did business for a year, but your reputation was not established, and you lost a lot of high-quality potential customers.

Why do you say that? We know that people who go for wedding photography must also have this need among their friends, best friends, buddies, and relatives (making friends with peers is the mainstream). We regard our signing customers as seeds. We love and care about the seeds, and they will definitely be grains in the future. Full warehouse.

How to care for customers?

I once answered a question for a friend who makes cabinets. Regarding the idea of ??engaging in psychological warfare with customers, I excerpted it and asked you to share it:

Assume that every year 5% of the net profit will be fed back to the consumer group, especially key customers, and you will drive to deliver a bag of rice or a barrel of oil during the holidays. Maybe within three years, your business scale will be one of the best in the county! The reason is simple. Completely attract the backbone consumer group, they will wholeheartedly help recommend it to their relatives and friends, one will be passed on to two, two will be passed on to four. The longer you persist, the easier it is to form a cluster effect, and the reputation will be established explosively! You have a good reputation but don’t have enough customers to come to your door? At that time, what does the remote location of the store mean?

Once sales increase, procurement costs will continue to decrease, the factory will produce at full capacity, efficiency will increase, and profits will further increase... This will lead to a virtuous cycle of development.

Important details: When giving gifts during the holidays, can the effect be maximized?

A. During the New Year and the holidays, every household not only purchases a lot of firewood, rice, oil and salt, but Chinese people are also used to giving and receiving gifts at this time. We get involved in a mess, and the gifts are all drowned, without any effect;

B. The peak decoration season is in May in the first half of the year and in October in the second half of the year. If the gift is given on New Year's Day and Spring Festival, it does not coincide with the peak season. What is the recommended effect? Go to sleep;

C. Gift-giving is best done in March and August. The emotional promotion offensive is fierce before the off-season, and it will bear fruit later. Blessing text messages are often required to strengthen customer relationships every moment. This is a clever technique;

D. Gift giving can be divided into different grades. Ordinary customers can receive rice oil as gifts, and customers who have successfully introduced us can receive kitchen oscillating fans.

3. Establish a partnership with the photographer

You once said: "In the first three months, I hired a very skilled photographer from other places to the store with a high salary. There is no problem here, but this month has reached the off-season, and basically no one is taking pictures. I am very anxious. This photographer is a good person, but when there is no business, he doesn't want to stay here. In this situation, his salary basically covers a lot of the store’s expenses, but there are not many customers.”

You are the boss, but don’t be a lonely boss. Many people start a business and are unwilling to discuss it with their employees or start a business together. They always think that they do not understand business and always want to be a lonely hero. This is not a good idea. There is one thing I particularly want to do, and that is to discuss something with many people. The wisdom of the masses is infinite. As the saying goes, hehe, you can be as insightful as you want.

You should mobilize the photographer's entrepreneurial enthusiasm and make your own business a matter for everyone. He will provide you with a lot of useful suggestions from a professional perspective... Maybe he doesn't understand business, but he doesn't. It prevents him from providing all kinds of fantastic ideas:) In the same way, mobilize all employees of the company to be pioneers in entrepreneurship. Only when everyone is mobilized can your photo studio business be viable.

Maybe the initial effect is not obvious, maybe everyone has discussed for a long time to no avail, but these are not important. What is important is that everyone participates and feels like a master. What is important is that everyone sees that the boss is open-minded and open-minded. Take yourself seriously. You can’t buy this psychological experience even if you send a big red envelope of 5,000 yuan.

Easier said than done, think twice before executing resolutely:)

4. Be good at learning from peers

When I do things, I never Sitting at home and thinking foolishly. I like to collect intelligence and information, and then enter the fast lane of creation: learn from - transform - create =

Original! From packaging design to hotel design, everything is a reflection of this style. The novel has already made it very clear, why doesn’t my sister have any insights? Is this really difficult to master? Haha, if you were my brother, I would have cursed you a long time ago. Forget it, just bear with it.

I will give you another case. I hope you, sister, can draw inferences after reading it!

Well, let’s see how this master runs the photo studio:

The owner of the "Photographer's Seat" photo studio is a young man named Zhang Hai. While studying in the Advertising Department of Beijing Broadcasting Institute, he became fascinated by the art of photography. Whenever he is free, Zhang Hai goes out with a camera to take pictures of scenery or take "artistic photos" of his classmates. He is a well-known "photography expert" on campus.

After graduating from university in 1999, Zhang Hai entered the photography industry without hesitation and worked as a photography assistant in a photo studio in Beijing. Later, with his outstanding skills, he was invited to work as a photographer in a photo studio in Xi'an.

Zhang Hai's girlfriend was in Hangzhou. In order to reunite with her, Zhang Hai came to Hangzhou in March 2001 and worked as a photographer in several photo studios such as "Beautiful Photography". At the turn of spring and summer, the business of the photo studio is very booming. Zhang Hai is like a photography machine, taking an average of more than 50 wedding photos of couples every day. Most of the shooting activities are completed in the photo studio, and the clothing and space provided by the photo studio are very limited. In addition, the movements and postures of the couples are all the same. The whole shooting is like an assembly line operation, with no personality and no new ideas.

After doing this for a while, Zhang Hai felt very tired. This fatigue not only came from the high-intensity work, but also from the inner helplessness and loss of the unsuccessful pursuit of art. In order to change this situation, Zhang Hai went to Shenzhen, Wenzhou and other places, but the reality told him that as long as he works in a photo studio, no matter how big the studio is, the photographer can only be "a photography machine" "It is always difficult to organically combine artistic personality with means of livelihood.

So Zhang Hai came up with the idea of ??setting up his own photography studio. He has to make his own decisions about what kind of photos to take and how to take them. He has to take a path that is completely different from the conventional photo studio business model.

1. Getting off to a bad start and overcoming the difficulties with skill

In March 2003, Zhang Hai returned to Hangzhou. He said humorously: "In order to pursue my dream, I had to wander around. Now that I have decided to open my own studio, of course I have to choose Hangzhou. With my sweetheart by my side, I will be more motivated to do things!" ”