What is the content of chronic disease management?

The incidence, mortality and disability rate of chronic diseases in China are high, while the awareness rate, treatment rate and control rate are low. The prevention and control work still faces great challenges. Taking cancer prevention and treatment as an example, in 20 16 years, there were about 4.064 million new cases of malignant tumor and about 2410.35 million deaths.

On average, more than 65,438+00,000 people are diagnosed with new cancer every day, 7 people are diagnosed with cancer every minute, and 65,438+0 people die every 65,438+00 seconds. Rheumatism is one of the main causes of labor loss (poverty). There are about 200 million patients with rheumatic diseases and 5 million patients with rheumatoid arthritis in China. The average age of onset is 45 years, and the disability rate is 50% in two years and 70% in three years.

At present, in the internet chronic disease management industry, the number of enterprises engaged in diabetes management services is the largest, followed by hypertension, heart disease, cardiovascular and cerebrovascular diseases and tumors. However, judging from the total number of potential users, there are a large number of patients with hypertension, which is a vertical field with great potential for the development of chronic disease management in the future.

The current situation of chronic disease management in China is 1. Traditional enterprises: promote the development of chronic disease management through building platforms and investment layout. Under the background of the rapid development of Internet and the promotion of government policies, listed companies with mature medical devices in the upstream provide medical devices for chronic disease management services, and at the same time, they also lay out chronic disease management services. Their layout methods mainly include:

(1) Self-built full link chronic disease management service system and platform;

(2) Investment layout, specifically including: capital increase and shareholding, participation in industrial funds of related companies and specialized hospitals such as mobile medical care and wearable devices, and establishment of industrial funds. From the specific layout of key listed companies, building platforms and investing in shares are the preferred layout strategies of medical device enterprises, which is related to the accumulation of funds and the richness of integrated resources of upstream enterprises.

2. offline pharmacies: increase the number of users of internet chronic disease management services through their own advantages. On the one hand, offline pharmacies play a role in increasing the number of users in the development of Internet chronic disease management services through their own advantages. On the other hand, with the help of Internet chronic disease management services, patients will pay more attention to chronic diseases and increase the purchase behavior of drugs and devices, and offline pharmacies will also increase their income.

From the perspective of both parties, offline pharmacies and chronic disease management are mutually reinforcing at this stage. According to iResearch, offline pharmacies can promote the development of chronic disease management because of their own advantages, including:

(1) According to the data released by China Food and Drug Administration, the total number of offline pharmacies in China in 20 13 was 432,600, of which chain pharmacies accounted for 36.6% and single pharmacies accounted for 63.4%. Offline pharmacies have a wide coverage and a large number, which is one of the important channels for users of Internet chronic disease management companies.

(2) Before the development of the Internet, offline pharmacies were the core places to meet patients' daily drug purchase needs. However, in the Internet age, as medical e-commerce still faces the policy of prohibiting the sale of prescription drugs, offline pharmacies are still one of the core places for patients to buy medicines.

(3) In terms of following the doctor's advice, offline pharmacies have pharmacist resources, and professional guidance and suggestions can help patients buy medicines.

(4) Compared with ordinary patients, offline pharmacies are rich in medical equipment resources, and most of them provide free services. Therefore, some patients with chronic diseases have the habit of measuring blood pressure, blood sugar and other chronic disease monitoring indicators in online pharmacies, which is attractive.

3. Commercial insurance: a potential payer, promoting the innovation of enterprise model of chronic disease management. As a potential payer for the development of chronic disease management services, insurance institutions continue to actively explore and innovate the huge potential market for patients with chronic diseases on the basis of actuarial technology, big data analysis and genetic testing.

At present, insurance institutions mainly provide health insurance and single disease complication insurance, in which health insurance is an additional product of life insurance, chronic disease management is an additional service of health insurance, managing "three highs", while chronic disease complication insurance provides claims protection for confirmed chronic diseases. In addition, taking the cooperation model between insurance institutions and hypertension chronic disease management service enterprises as an example, they tried to innovate the chronic disease management service model by adjusting the amount of drugs and complications insurance available to patients.

In the future, with the continuous enrichment of data of patients with chronic diseases and the development of accurate data analysis technology, personalized customized insurance based on users' needs will be an important cooperation mode between insurance institutions and chronic disease management service institutions.

4. Internet chronic disease management: There are various service modes, and the service modes of enterprises are diversified according to information, services and transactions. At present, there are many main service forms of domestic internet chronic disease management enterprises, mainly including information: chronic disease information and social platform; Services: registration consultation, data monitoring, chronic disease reminder; Transaction category: drugs, devices and others.

Among them, each service model contains several subdivided services. For example, social platforms include patient community, doctor community, doctor-patient community and patient family community, and the overall segmentation services are diversified.

Due to the distinctive characteristics of chronic diseases, it is relatively easy for Internet chronic disease management enterprises to identify target users, so on the whole, most enterprises tend to provide all-round services for clear target users.

However, Little Rhino Health Technology believes that in order to retain users and realize continuous realization, it is necessary to continuously improve user stickiness and user satisfaction. Based on this, since the launch of the chronic disease management project, Little Rhino Health has been exploring attractive business models and special services.

The core foundation of chronic disease management: multi-dimensional data collection and accumulation of rhinoceros health. We hope to improve the user experience and build a stable user portal by constantly improving hardware products. Although from the initial development, hardware cutting has advantages, but from the future development, the core foundation of chronic disease management still lies in data accumulation.

Through Internet technology, the rhinoceros can access the management data of chronic diseases, and realize the comprehensive intercommunication between the registration data, physical examination data, electronic prescription data, electronic case and follow-up data generated during the patient's medical treatment and the management data of chronic diseases generated by the rhinoceros when the patient does not seek medical treatment, so as to help the patient control and improve his condition comprehensively.

Because there are many factors affecting chronic diseases, besides medical monitoring indicators such as blood pressure and blood sugar, data such as diet, exercise and sleep are also important reference indicators for the diagnosis and management of chronic diseases. Therefore, multi-dimensional data collection and accumulation is the foundation and the core foundation for the future development of chronic disease management in small rhinoceros.

Chronic disease management scheme will be the core competitiveness. Although multi-dimensional data collection and accumulation is the core foundation of chronic disease management service, data can not help patients achieve the ultimate goal of relieving and controlling the disease. Therefore, scientific analysis based on data and providing patients with a reference chronic disease management plan are the best way for small rhinoceros to provide chronic disease management services, and will also be the core competitiveness of the chronic disease management industry in the future.

In the future, young rhinoceros will provide patients with effective multi-dimensional specific behavior plans based on patients' rich medical and living data and combined with environmental factors, which is the core development direction of chronic disease management services in the future.