The influence of SMS marketing

SMS marketing is an effective marketing promotion method, but due to the low cost of SMS marketing and the ineffective personal privacy protection policy in China, spam messages are rampant.

Many domestic enterprises are too hasty in short message marketing, sending too frequently, and the content is not attractive enough, thus causing the confusion that spam messages harass consumers.

Some lawless elements will use SMS marketing to achieve profit-making purposes. Since 20 14, nine departments, including Publicity Department of the Communist Party of China, Central Network Information Office, Supreme Law, Supreme Procuratorate, Ministry of Public Security, Ministry of Industry and Information Technology, Ministry of Security, State Administration for Industry and Commerce and General Administration of Quality Supervision, Inspection and Quarantine, have deployed nationwide special actions to crack down on illegal production, sale and use of "pseudo base stations" equipment.