What can the second-class e-commerce owners do to turn users into private domain traffic?

Most people know that Ctrip's business covers accommodation, transportation, tourism and business travel. Its business volume is very large, user loyalty is high, and the annual repurchase ratio reaches 40%-50%.

This convergence platform is characterized by a variety of services, high user consumption frequency and large customer scale. For example, after buying a plane ticket in Ctrip, users will also book a hotel, and they need to buy a return trip after buying the itinerary. Therefore, making full use of advantages for business linkage and reusing customers for repurchase is the key to its private domain traffic operation.

Then, in addition to reminding on the app, are there any other ways to revitalize users?

The answer is to upgrade smart SMS (a new enterprise SMS with logo, card and menu). In its private domain traffic solution, not only the itinerary information in the SMS is turned into a situational card, but also buttons such as "itinerary reminder" and "train timetable" are added according to the specific situation, and menus such as "travel reservation-hotel reservation, air ticket reservation, train ticket reservation, bus ticket reservation", "special offer area" and "Ctrip opening" are added below the SMS.

After the transaction is completed, Ctrip sends an order message to the user. Users can not only check the time information, but also order other air tickets directly from the SMS menu, so as to keep existing users in this private domain pool and repeatedly reach and expose them, which improves the user experience and Ctrip's business volume. It can be described as a very good private domain traffic pool.