Management skills of car wash shop

Car wash shop management skills, cars have become an indispensable means of transportation in our lives. I believe that most of our car owners love cars very much. It is the job of many friends to clean and beautify their cars regularly. Here are some business skills of the car wash shop.

Car wash shop management skills 1 1, market positioning. Why should we put market positioning in the first place? Before opening a shop, the most important thing to do is market research. The daily business situation, business grade, passenger flow and business projects of other peers in the place are the main contents to be understood. Only by fully understanding the opponent's situation can we better formulate our own business route and learn from each other's strengths. It is very important to take a food stall or a specialty store, which is related to the sustainable development and new business expansion in the future.

2. Shop preparation. The key is to find a store with enough indoor space (preferably more than 200 square meters, less than 200 square meters is not conducive to future development), because indoor car washing will be the trend of the beauty industry in the future, and indoor car washing will inevitably eliminate outdoor car washing. In addition to the large area, we should also pay attention to several points: the rent should be reasonable, and it is not cost-effective if it is too expensive. There should be enough parking spaces at the door, otherwise the washed car will have nowhere to park.

Near the roadside, there are no traffic lights nearby, and there is no green belt in the middle of the road for the car to turn around at any time. It is better to have two entrances. If there is only one car, it is best to get in and out of two cars at the same time.

3. Operating projects. Of course, car washing and beauty are the main features of car shops, but what are the specific beauty projects? Here's a brief introduction (note: only the beauty part): new car waxing, manual waxing, machine waxing, interior cleaning, interior disinfection, engine room cleaning, glaze sealing, painting, leather goods maintenance, etc. As for these projects mentioned above, how to do them? The following article will list in detail.

What you write can only give a general idea, and it is only a reference for the specific operation in the future. If you want to be a one-stop car beauty maintenance center, you must prepare more new projects, so as to provide a whole set of services to your guests.

4. Recruit employees. It's best to recruit more skilled workers when recruiting. In addition to getting into work quickly and getting the store on track quickly, we can also arrange for him to train other novices by the way. In addition, it should be noted that do not indicate "recruitment of beauty masters" in the recruitment notice.

Because most of the people recruited in this way only do waxing, polishing and glaze sealing, and they will never wash the car. You must recruit people who are willing to do anything. If you have such a master, you would rather pay more. In addition to reducing unnecessary idle personnel and store operating costs, it can also set a good example in the team.

5. Decorate the storefront. When decorating the beauty workshop, it is better to facilitate future use, and consider various situations as much as possible, and arrange water storage (pool), drainage (sewage discharge), filtration (sewage discharge) and so on. And the electrical socket should also consider moisture-proof and short-circuit prevention.

Workshop design should be as simple as possible and wiring should be reasonable. It is best to have an independent switch knife for power consumption in the workshop to prevent short circuit tripping from affecting the normal power consumption of the whole store in the future. In addition, we should also consider the future expansion needs and reserve space for the future expansion of new business needs, such as the location of film pasting room and elevator. I give some advice to some friends who are going to decorate:

(1) It is better to design more than three car washing spaces. If the area is not enough, there must be at least two places, otherwise it will be too busy on a sunny day after the rain.

(2) It is best to install a hoist, whether it is changing oil or spraying chassis armor, it is the best way to show your professional image to the guests.

(3) Keep the movie room, preferably near the outdoor, rather than in the store. When pasting the film, close the glass door so that pedestrians can see it when they pass by.

6. Equipment procurement. I'll give you a list of the equipment you need to buy:

(1) 2 or more pumps. In an emergency, it suddenly broke down and the other one was on it.

(2) 1 carpet dryer. Preferably a stainless steel shell.

(3) Two vacuum cleaners are best. In the early days of starting a business, there were few workers, so we could only buy one, but we needed to prepare a motor.

(4) 2 waxing machines. When the traffic is long or in a hurry, you can work at the same time. Come on.

(5) 2 polishing machines. For the same reason.

(6) 1 ozone sterilizer or high temperature sterilizer. Ozone sterilizer is not as practical and dangerous as high temperature sterilizer.

(7) 1 foaming machine. This is for car washing.

(8) A number of buckets, towels and brushes.

7. System settings. Any company and enterprise should have an employee code, and use the system to restrain employees rather than the boss to supervise them. Specific rules will be provided below for your reference.

8. Join the research. If you consider joining a brand, you need to be prepared in this respect, but it is not easy to choose a good one among many beauty brands. Therefore, before joining, we must be clear about the strength of the brand, the help we can provide, the popularity of enterprises and products, the conditions and costs of joining, and so on. Even if you choose a good chain brand, you must read the contract clearly and read it thoroughly before signing it.

Otherwise, if something goes wrong in the future, there will be some unnecessary arguments. No matter how beautiful the contract is, it is far from reality. Instead, he wrote about abnormal operations, excluding rainy days, power cuts, water cuts, holidays and other factors. In addition, they usually emphasize income without calculating the cost of everyone's expenses.

Even if the cost is listed, the common expenses such as salary, rent, water and electricity taxes and fees are simply calculated, and other miscellaneous expenses are not listed for everyone, such as buckets, water shoes, uniforms, brushes, cleaning agents, machinery and equipment parts and maintenance depreciation, workers' meals, workers' room rent, workers' commission and so on. These are all very operating costs, and strangely enough, joining the headquarters is always not listed one by one.

It can't be said that it is intentional, but it can only be said to be "goodwill." Only when you really join can you see the problem, but at that time, it is generally difficult to ride a tiger. Although you can't knock over a boatload of people with one stick, you must be mentally prepared if you want to join.

9. You can make some business cards for free car washing and advertise in nearby communities, but not too many, dozens are enough. If the service is good, I'm not afraid he won't come next time, and I may introduce friends.

Car wash shop management skills 2 car wash shop sales skills and words

First, how to receive multiple customers at the same time?

We should focus on receiving the first customer, and at the same time distribute publicity materials to the second customer, and take time to answer the questions of the third customer or provide some help.

Second, how to find the best time to approach customers?

The best time is: when customers stare at a product for a long time; When the customer looks at and touches the product; When the customer looks at the product for a period of time and looks up; When the customer suddenly stops; When the customer's eyes meet those of the shopping guide; When customers talk about a product with friends; When the customer asks the shopping guide for help. At this time, the shopping guide can approach the customer actively.

Third, how to find a topic close to customers?

Topic 1: "Sir, you have a good eye. This car cushion is really unique! " (Greeting customers)

The second topic: "Sir, our wipers are selling well now. Let me introduce you. " (Cut to the chase, cut to the chase)

The third topic: "hello, sir, this is the car perfume we just bought." It has a special smell and is different from others. Let me open it for you! " (Highlight the characteristics of the product)

The fourth topic: "Hello, sir! This is the most popular pillow style this year. Not only is it fashionable, but its sponge is also very special. This way, please I'll give you a detailed introduction. " (Highlight the features of the new model)

The fifth topic: "Sir, you have a good eye. This kind of car mat is special for special cars, which is very suitable for your model. Do you want to give it a try? " . (Highlight the special car)

Don't be too enthusiastic about shopping guide, hard to sell; Don't appear suddenly and disturb customers.

Fourth, how to introduce the product?

The shopping guide should introduce the characteristics, advantages and benefits of the product; Can display products, and attach a quotation; Let customers know how to use the product, demonstrate and explain how to use it, and encourage customers to try the product when necessary.

5. How to speak with facts?

In the face of customers' doubts about products, we should not simply introduce the efficacy of products, but speak with facts. Can lead customers to the workshop to watch related operations, such as glaze sealing, coating, pasting, modification, painting, sheet metal and so on. At the same time, there should be hints, such as "Is the coating very bright and shiny!"

6. What's the price?

It can be said that "as long as 128 yuan", "as long as 188 yuan", "at most ×× money" and "in fact, it doesn't cost much". "98 yuan can only wax once and can use it for one month." In the conversation between the shopping guide and the customer, it can attract customers to buy by analyzing the advantages and disadvantages of their own products and competitive products.

Seven, how to deal with objections?

First say, "I agree with you very much!" " ""that's what I understood before. " Then he said, "although ... but ..." and patiently explained. Finally, he said, "If you have any questions, please tell me and we will try our best to help you solve them. "

Shopping guides should not argue with customers, nor embarrass them, nor force them to accept their own opinions.

Eight, how to facilitate the transaction as soon as possible?

The end signal is as follows: when the customer stops asking questions and thinks; When the topic focuses on a product; When customers keep nodding their heads to show their agreement with the shopping guide; When customers start to pay attention to the price; When a customer repeatedly asks a question; When a customer negotiates with a friend, etc.

Don't introduce other products to customers, let them focus on the target products, and further emphasize the benefits that products bring to customers; Emphasize the preferential conditions after purchase, such as gifts and price concessions. , prompting customers to make decisions; Emphasize that there are not many opportunities, so to speak:

"These days is a preferential period. If you don't buy it, the price will increase in a few days "; Emphasize that the product inventory is not much, such as "this product sells well, if you don't buy it today, you will have to wait for the next batch of goods"; Or directly suggest customers to buy, saying, "This product can give you so many benefits, I think you should buy it!" "

Suppose the transaction has been completed, let the customer choose the product and say, "Do you want this set of cushions or that set of cushions?"

The shopping guide should boldly ask for a transaction, but never show impatience.

Nine, arrange payment.

After the customer decides to buy, he hopes that the payment process is simple and fast, and the money and goods are correct. The shopping guide can say, "Thank you, 888 yuan. Please pay at the cashier. I'll hold the mat for you. " "Sir, please open the car. Look, this floor mat is new. Shall I put it in your car? "

Ten, polite to see the guests off.

When the customer is leaving, the shopping guide can say, "Thank you! Please come again when you are free, goodbye! "

The shopping guide should keep smiling and watch the customers go away. If you need to greet other customers urgently, you should apologize to that customer. Don't rush to see the guests off.

Car wash shop management skills 3 How to run a car wash shop well?

1, store positioning. First of all, businesses must give themselves a positioning, such as whether you are a high-end customer who is engaged in luxury consumption, a mid-end customer who pursues cost performance, or a low-end customer who blindly pursues cheap prices. Once determined, many factors have to be changed. For example, a suitable facade house is located in a residential area where mid-range car owners are concentrated. In fact, it mainly depends on the original intention of car beauty. Under normal circumstances, the target group, that is, market positioning, is determined first, and then other work is started.

2. personnel. Generally speaking, shops need at least two kinds of talents. The first is management talents, who are responsible for store management, mainly including management and sales. The second kind of people are technical talents, who are mainly responsible for construction technology and quality control. Because this is the premise of opening a good store.

3. Site selection. The main consideration in this respect is whether the lot conforms to your market positioning. It is best to have as many parking spaces as possible in front of the door, and there should be no isolation belt on the road in front of the door. In addition, at least one art workshop is needed, which can be shared with the film pasting workshop. Of course, this is for cities above average. If it is a small place, consider halving it.

In addition, rent is the bulk of operating costs, and rent should be controlled. Under normal circumstances, the rent cannot exceed 25% of the expected monthly turnover. Otherwise, it is difficult to survive in the growth period!

4. Maintain a good supplier relationship. Don't lose a good supplier because of the difference of a few dollars. Because the experience and technology of suppliers are not comparable to those of ordinary service stores. It is better to have the support of a good supplier than to hire a consulting company. It is a shortcut to improve the management level to often invite suppliers to the store for training and discuss business strategies.

Of course, it is also important for the car washer to be skilled. Washing the car for customers will not only come next time, but also bring new customers and constantly develop the business of your store, so you must manage your own car wash shop!