Why is the Volvo XC60 bought by Europeans "Made in China"?

Four years ago, if you bought a Volvo S60 Inscription in the United States, you might see the nameplate "Made in China". Two years ago, if you saw a brand-new Volvo S90 in Belgium, it should have just been unloaded from the Central European train. Now, if you buy Volvo XC60 in Europe, the sales consultant may tell you that it comes from Chengdu, China, the hometown of pandas.

Yes, "Made in China" Volvo is accelerating to go global. It is understood that as the only luxury car brand in China exported to European and American markets, the models produced by Volvo Car China have been exported to more than 70 countries and regions around the world, with an export rate of nearly 40%.

From 2065438 to June 2005, the S60 engraved version produced by Volvo Car Chengdu Factory was successfully exported to the United States, taking the lead in exporting luxury cars made in China to developed markets.

On April 20 17, S90 limousine produced by Volvo Car Daqing Factory began to be exported to American and European markets. Today, the Volvo XC60 produced by Volvo Car Chengdu Factory was officially delivered to the connecting hub of Ghent Port in Belgium by the "Changan" China-Europe train on July 4th, local time. The first batch of XC60 exported to Europe, including T6 and T8 plug-in hybrid vehicles, will be sold to 25 European countries including Britain, France, Italy, Belgium, Germany and the Netherlands.

Reflections on the localization of Volvo. In the past 10 years, luxury brands were unstoppable in China market. After these three German luxury car brands were first made in China, their sales quickly reached six orders of magnitude. When the second wave of domestic production started, Volvo, as a luxury car brand that truly belongs to China people but is completely independent in operation, also handed in its own localized answer sheet.

At the end of August 20 13, Volvo Car Chengdu Manufacturing Base was completed and put into use. Together with Daqing Vehicle Base, Zhangjiakou Engine Base and Shanghai R&D Center, it has become the key to support Volvo Car's development strategy in China.

Whether it's Daqing factory or Chengdu factory, their product manufacturing standards are oriented to the whole world from the beginning, not just to China. Parts used in China factory share Volvo's global unified resources, and all parts have only one number. Parts supplied to China can also be supplied to Sweden and Belgium.

"As long as a car is produced in Volvo's car factory, it will definitely meet Volvo's standards." It is based on this concept that Volvo has developed rapidly in China market.

201165438+1On October 28th, Volvo Cars held the delivery ceremony of 100000 vehicles in China in 20 17, officially announcing the sales breakthrough of Volvo Cars in China in 20 17/kloc.

Obviously, this is an excellent localization answer sheet completed by Volvo in China market.

How to make "Made in China" circulate around the world? It is precisely because the China factory adopts global uniform standards that Volvo not only locates China as a manufacturing base, but also regards China as an important part of Volvo's global manufacturing system and one of the most dependent global export bases, just like all its factories in Europe and the United States. In fact, in the history of China's automobile industry, Volvo Cars is the first and only manufacturer to export luxury cars from China to mature markets in developed countries in Europe and America.