Summary of publicity activities for saving and rectifying drunk driving

According to the unified arrangement of the Traffic Management Bureau of the Ministry of Public Security to focus on rectifying traffic violations caused by drunk driving, the Traffic Police Corps of the Provincial Public Security Department, in combination with the propaganda of "Welcome the National Day, be civilized and cultivate a new style", took "cherish life and refuse drunk driving" as the theme, and launched a two-month campaign to persuade friends throughout the province from August 15 to 15. In the past two months, the province has cooperated with a series of centralized rectification actions, hanging banners, placing more than 0/0000 display boards, distributing 6 million copies of publicity materials such as "A Letter to Drivers" and sending more than 600,000 traffic safety warning messages. Traffic police departments at all levels organized reporters to interview the police for more than 300 times, broadcast 5 news articles on prohibition in the central media, and published provincial news articles. The news media in cities and counties broadcast more than 30,000 news articles, and tens of millions of people received traffic safety education against drunk driving in various ways. Through this continuous large-scale, high-density, high-frequency centralized publicity and family tips, the whole society has become a common practice of refusing drunk driving, and the image of the traffic police team and the social influence of traffic management have been significantly improved. The main features are:

First, leaders attach importance to and enhance the execution of centralized publicity.

On August 14, on the afternoon of the telephone conference of the Traffic Management Bureau of the Ministry of Public Security, the Corps immediately issued the Notice on Concentrated Launching the "Ten Cautions" Campaign against Drunk Driving (No.50 Hunan Bus), and deployed a two-month intensive publicity campaign. On August 15, Chenzhou held a grand launching ceremony of the "Ten Cautions" centralized publicity activities. Deputy Chief Yang led the director of the Propaganda Center of the Corps, and leaders and drivers from more than 20 municipal units, including the Propaganda Department of Chenzhou Municipal Committee, the Municipal Public Security Bureau, the Municipal Judicial Bureau, the Municipal Urban Management Administration and Law Enforcement Bureau, and the municipal party committees and governments, led the member units and functional departments of the task project to actively participate in various forms of centralized publicity activities carried out locally, and were interviewed by the media. It fully embodies the support of party committees and governments at all levels to combat drunk driving propaganda, and ensures the specifications and intensity of centralized propaganda.

Yueyang Traffic Safety Committee specially issued a notice to deploy the theme education activities of refusing drunk driving in the whole city; Autonomous Prefecture, Loudi, Gaodui and other detachments will make publicity plans for the first time; The high detachment set up a leading group headed by Guo Mengru, member of the Party Committee and detachment leader of the corps, and all the centralized propaganda work of each brigade was personally led by the team leader; The detachment of Yueyang and Autonomous Prefecture has set up a leading group for centralized publicity activities with the team leader as the team leader, with the top leader. Members of the Party Committee of Hengyang detachment worked in sections and went to the brigade under their jurisdiction to guide the publicity of prohibition; Changde detachment held a publicity promotion meeting and took opposing drunk driving as the theme of September's centralized publicity month. In the launching activity on August 15, Chen, member of the Standing Committee of Chenzhou Municipal Committee and deputy mayor, Li, deputy mayor of Zhuzhou City, Zou, deputy mayor of Hengyang City and other city and state party and government leaders personally attended the publicity activities, and the mayors of Yueyang County and Linxiang Municipal Government participated in the publicity activities and delivered televised speeches. On September 25th, in the province's publicity day on the theme of "Drinking without driving, greeting the National Day safely", Xie Hengbin, member of the Standing Committee of Hengyang Municipal Committee, secretary of the Political and Legal Committee, Zou, deputy mayor and other city leaders attended the signing ceremony of "Drinking without driving safely" held in Hengyang. Han Jianguo, member of the Standing Committee of Yueyang Municipal Committee and vice mayor, and other city leaders, Zhao Lisha, propaganda minister of Shaoyang Municipal Committee, Ju Xiaoyang, secretary of the Political and Legal Committee, and heads of eight units attended the local theme publicity day.

Second, the linkage between departments has enhanced the influence of centralized publicity.

On September 25th, Hunan launched a publicity day with the theme of "Drinking without driving, and welcoming the National Day safely". Eight provincial units, including the Propaganda Department of the Provincial Party Committee, the Provincial Civilization Office, the Provincial Public Security Department, the Provincial Education Department, the Provincial Department of Justice, the Provincial Administration of Work Safety, the Provincial Women's Federation and the Communist Youth League Committee, held a launching ceremony at the He Long Gymnasium in Changsha to jointly launch the theme publicity day of "Drinking without driving safely to welcome the National Day". Yuan Youfang, Deputy Director of the Provincial Public Security Department, Vice Chairman of the Provincial Women's Federation, Yang, Chief of the Traffic Police Corps of the Provincial Public Security Department, Yang, Political Commissar and Deputy Chief, leaders of various departments and heads of Changsha Public Security Bureau and Changsha Traffic Police Detachment attended the event. More than 300 representatives from traffic police, students, drivers, enterprises, women and other social sectors participated in the theme day. At the launching ceremony, the Provincial Civilization Office read out the proposal of "Don't drive after drinking, welcome the National Day safely" on behalf of eight units; And distributed a civilized car sticker to private car owners, "Hunan public security traffic police remind you: don't drive after drinking"; The police of Changsha detachment explained the law enforcement process of investigating drunk driving on the spot through the form of scene reproduction. More than 20 central, provincial and municipal news media, including Xinhua News Agency Hunan Branch, People's Public Security Daily, Hunan Satellite TV, Hunan Shi Jing, Hunan Metropolis Daily, Hunan Daily, xiaoxiang morning herald, etc., made centralized reports on the event site. In the morning 1 1, Yang Zong and Vice President Yang visited the Traffic Channel of Provincial Radio Station "Traffic Police Live Room" and communicated with the audience through radio waves. That night, the Corps, the Provincial Traffic Channel and the Changsha Bar Industry Association jointly launched a large-scale public welfare activity of "Refuse to drink and drive" with 10,000 signatures, with the participation of the political commissar and Vice Captain Yang, leading the police to enter bars, ktv and other places to post propaganda slogans and interact with consumers on the spot, prompting them to refuse to drink and drive and pay attention to traffic safety.

On the same day, more than 300 police cars were publicized in various parts of the province at the same time. Hanging banners and slogans more than 2 100 times; Distribute more than 200,000 publicity materials such as civilization tips and car stickers; Organized news media interviews at all levels 100 times, and broadcast more than 200 articles in central, provincial, municipal and county news units. On the theme day, Changde detachment organized leaders of the Municipal Political and Legal Committee, Civilization Office, Public Security Bureau, Working Committee and other departments to watch two anti-drunk-driving sketch programs, namely "Fighting for Wine" and "Awakening", which were written, directed and performed by the detachment. The publicity day jointly organized by Chenzhou detachment, Guiyang county party Committee and government with the theme of "drinking without driving, welcoming National Day safely"; Zhangjiajie, Xiangxi, Xiangtan and other detachments combined with the characteristics of scenic spots to carry out anti-drunk driving theme days in local tourist attractions; Loudi detachment organized student volunteers, Zhuzhou detachment organized riders volunteers and Yiyang detachment organized mass volunteers to go deep into hotels and other buildings and halls to carry out exhortation activities; Huaihua, Gao detachment, Changsha, Yongzhou and other detachments all carried out their own publicity day activities with the theme of "drinking unsafe driving to welcome the National Day". Leaders at all levels attached great importance to this theme day activity, and all departments actively cooperated. The media has been reporting that the masses actively participate. It is large in scale and has achieved remarkable results.

Third, family exhortation has enhanced the appeal of centralized publicity.

In the past two months, traffic police departments at all levels in Hunan have widely mobilized and guided all walks of life to carry out in-depth family exhortation activities of "driving after drinking and driving without drinking", which are novel in form and deeply rooted in the hearts of the people. The Chenzhou detachment incorporated the content of drunk driving rectification into the comic book of traffic safety common sense in primary and secondary schools, so that primary school students could advise their parents while studying; Shaoyang detachment combined with the "big visit" activities of the cadres of the party and government organs in Shaoyang City, and joined hands with 15 communities to distribute more than 50,000 copies of traffic safety information to residents in various communities, urging them not to drink and drive, and asking them to persuade their family and friends not to drink and drive; Yueyang detachment organized mobile propaganda vehicles to go deep into communities and market towns, carried out face-to-face publicity and education, and informed every resident of the content of anti-drunk driving rectification; Zhangjiajie, Xiangxi and Zhuzhou compiled the family tips of the Ten Commandments into folk songs such as Ten Machines, which were widely sung in rural areas. Xiangtan detachment hired catering staff as "voluntary propagandists to persuade drinking and driving" to carry out family reminder activities; Changde, Chenzhou, Loudi, Yongzhou, Changsha, Huaihua, Yueyang, Gaodui, Shaoyang and other detachments have widely carried out anti-drunk driving persuasion activities in the whole society by recruiting and forming traffic civilization volunteers. Gaotan Brigade and Jiangxi High-speed Traffic Police carried out joint action of law enforcement and publicity, and Zhuzhou Shifeng Brigade organized drunk experience activities for drivers of official vehicles in its jurisdiction, which achieved good results. Changde, Autonomous Prefecture and Xiangtan detachment each issued 654.38 million open letters to drivers; Changsha detachment and mobile company jointly sent more than 200,000 public service short messages to mobile phone users in the form of warm reminders, guiding the whole society to carry out friendly reminders and family reminders of "cherishing life and refusing drunk driving", which played a great role in promoting each other. For a time, before going out for dinner, it became common to exhort and remind each other, and it became fashionable to remind each other in qq groups, forums and holiday greeting messages.

Fourth, warning education has strengthened the power of centralized publicity.

In this centralized publicity campaign, more than 100 traffic safety warning education bases established in Hunan in recent two years have fully played their roles, and various detachments and brigades have carried out targeted publicity and education for key groups relying on warning education bases. Relying on the warning education base, Huaihua detachment invited office directors and motorcade captains of 46 municipal organs, including finance, taxation, environmental protection, banks and hospitals, to hold a seminar on alcohol prohibition, and the deputy secretary-general of the municipal government, the political commissar of the detachment and the deputy detachment leader came forward to preach the dangers of drunk driving; Xiangtan detachment takes the warning education base as the publicity and education platform, and conducts warning education for the drunk drivers seized in Al Qaeda, telling the harm and analyzing the lessons through on-site statements; Changsha detachment organized small teachers to teach more than 200 times in warning education bases of various brigades, and more than 20,000 representatives, including drivers and students, received education on the dangers of drunk driving. Relying on the Drivers' Association, Hengyang Brigade organized key groups, especially drunk drivers and drivers of passenger vehicles, to visit and study in the warning education base, and signed letters of responsibility for drunk driving one by one; Through the warning education base, each brigade in Yongzhou organized traffic offenders (especially those who violate the law of drunk driving), driving school students and drivers of the units to which vehicles belong to concentrate on learning traffic safety laws and regulations, and * * * held 30 special classes to train more than 0/000 students/kloc. At present, the province has carried out more than 2,400 times of anti-drunk driving propaganda through warning education bases, and 65,438+10,000 people have received education, and the propaganda effect has been strongly demonstrated.

Five, increase investment, enhance the persistence of centralized publicity.

According to the deployment of ministries, bureaus and corps, all localities have generally increased investment, designed, produced and set up a large number of permanent traffic safety publicity signs, slogans and other publicity materials, ensuring the extension of the publicity effect of cracking down on drunk driving in time and space. Hunan Corps allocated a special fund of 200,000 yuan, produced and distributed 6,543.8+0,000 stickers and 6,543.8+0,000 posters of "Hunan Public Security Traffic Police reminds you not to drink while driving", and developed a series of animated videos of refusing drunk driving, which were widely posted and played in entertainment places, hotels and other people in the province. The high detachment set up 56 anti-drunk driving publicity and consultation points and 38 fixed warning signs in large service areas, gas stations and crowded places of expressways. At the exits of parking lots in hotels, ktv, bars and other entertainment places, teams of counties and cities in Quanzhou, western Hunan, made 126 eye-catching and permanent warning signs with the content of "No drunk driving"; Zhangjiajie detachment organized hotel staff to hold traffic safety seminars, post posters, cartoon reminder cards and distribute brochures in view of the characteristics of many vehicles going out to go on road trip during the National Day Golden Week and the concentration of tourists in the hotel industry. Xiangtan detachment organized police to visit 53 enterprises and educated more than 6,500 drivers, which was warmly welcomed by enterprises. Yiyang detachment selected recent vicious drunk driving accidents all over the country, made publicity panels, recorded tapes, and organized publicity teams to carry out roving publicity; Shaoyang detachment printed the propaganda message of prohibition of alcohol on the disposable chopsticks packaging of restaurants under its jurisdiction, which received unexpected publicity effect; The Third Brigade directly under Huaihua hangs 50 safety publicity banners at the entrance of the hotels under its jurisdiction, and posts 200 posters of "Drinking without driving, driving without drinking" in the hotels to ensure that the traffic safety publicity rate of the catering hotels under its jurisdiction reaches over 90%. The corps regards opposing drunk driving as an important part of the acceptance of the traffic safety publicity and lighting project in the province this year, and guides all localities to quickly put publicity measures in place. A large number of permanent warm warning signs and slogans have been set up in key urban and rural sections, creating the effect of continuous publicity.

Sixth, relying on the media to enhance the penetration of centralized publicity.

During the period of centralized rectification, traffic police departments at all levels in Hunan organized the news media to fight wits and wits with the police, set up publicity columns and special editions in the news media, carried out centralized publicity reports, broadcast tips on prohibition of alcohol and public service advertisements, and extended the centralized publicity effect of cracking down on drunk driving to thousands of households. Hunan Corps cooperated with Red Net, the largest website in Hunan Province, to set up a column of "Drunk Driving Everyone Shouts for Beating" in the provincial traffic channel with the highest listening rate in Hunan Province, a column of "No Drinking on the Road" in cooperation with radio station Golden Eagle 955, which has extensive influence among private car owners, and a column of "Civilized Car Age-No Drunk Driving" in xiaoxiang morning herald, the largest newspaper in Hunan Province. At the same time, the news programs of powerful TV media such as Hunan Satellite TV, Shi Jing and Metropolis Daily have also reported the rectification of drunk driving. The Corps' Passers-by magazine and the TV program "Walk the World" continued to carry out special reports and follow-up reports for two months, and publicized the dangers of drunk driving through case statements. On September 25th, Captain Yang Zong walked into the provincial traffic channel "Traffic Police Live Room" and communicated with the audience through radio waves. In the one-hour live broadcast, captain Yang answered the audience's questions about drunk driving from the aspects of law, morality and publicity. On September 10, the Traffic Police Corps organized Golden Eagle 955 Radio Station, xiaoxiang morning herald, Red Net, Shi Jing, Hunan Province and Metropolitan Channel to jointly hold a live broadcast of "Civilized Car Age, No Driving after Drinking". In the studio of Golden Eagle 955 radio station, Yang, deputy director, led the person in charge of the business department to discuss drunk driving violations with the audience through radio waves. The whole live video was broadcast on Red Net, and the two TV stations simultaneously broadcast special news. Changsha detachment and Changsha Evening News organized "Speak for yourself", invited more than 30 citizens' representatives to discuss and discuss the issue of drunk driving, posted three theme posts on the red net, and organized netizens to focus on discussion; Xiangtan detachment cooperated with TV stations to produce two 30-second public service advertisements, which were broadcasted in five TV stations in the city. Yiyang detachment and Yiyang TV jointly produced The First Interview, a large-scale TV talk show against drunk driving. In the program, the alcohol content per 100 ml of blood of guests drinking a glass of white wine and a glass of beer was demonstrated on the spot, which achieved a very good warning effect; Changde detachment exposed a number of typical drunk driving violations through the media, which played a great deterrent role. Through continuous news propaganda, the direction of public opinion has been correctly guided, and opposing drunk driving has become a hot topic in the street talk, which has effectively assisted and promoted centralized rectification actions.