What are the advantages and disadvantages of WeChat marketing?

The advantages of WeChat marketing are as follows:

1, high arrival rate

2. High exposure rate

3. High acceptance rate

4, high accuracy

5. High convenience

Of course, it also has its shortcomings, such as:

1, except for WeChat forwarding activities.

Due to the urgency of merchants' WeChat marketing psychology, a large number of marketing information was released in an overwhelming way, which swept the entire WeChat public platform. Frequently send users all kinds of boring and complicated information, the purpose is to gain users' attention, but slowly make users dislike or even reject it, resulting in negative effects.

2. Low user experience.

When more and more enterprises implement WeChat marketing, it must bring a lot of troubles to users because of too much enthusiasm. When the service of the enterprise can't meet the needs of customers, it is very likely that users will immediately close their interaction with the enterprise. So how to better maintain the development relationship between enterprises and users has become the top priority of enterprise WeChat marketing.