The five major e-commerce marketing media are:

The five major e-commerce marketing media are:

1. Alliance

1. The factors that affect alliance orders mainly include the following points: brand awareness, category, Commission ratio, customer orders, activities.

2. Methods to promote alliance increment:

Brand promotion: This influencing factor is huge. If you don’t have money for offline brand promotion, you can still do online brand promotion, such as posting some PR on industry information websites from time to time, and making regular announcements and activities.

Activities: Good activities will attract consumers’ attention and reduce the bounce rate of the website. There are probably several types of conventional e-commerce activities nowadays: buy-and-give, full discounts, flash sales, 0-yuan draws, 0-yuan purchases, free shipping, holiday promotions, combination promotions, etc.

2. Media promotion

First of all, the creativity of advertising is crucial to CTR (click conversion rate). At present, the CTR in the industry is about five thousandths, which is considered normal. If the advertisement cannot meet this standard, it needs to find a way to work on creativity.

3. Data promotion

No matter which channel you promote, data mining for e-commerce is very important. It is necessary to calculate not only the ROI of a single media, but also the ROI of the entire site, as well as the impact of a single media on other promotion channels.

4. Navigation

Although the e-commerce industry is currently in a slump, there is no obvious downward trend in the price of navigation. For brand-based e-commerce, if you have money, you can consider doing the navigation for the top ones. Generally, the ROI is above 1:10. Some navigation resources are available, namely the alliance's website. There are also large rebate websites with group buying navigation channels.

5. EDM, SMS

EDM or SMS marketing is currently divided into two categories, one is member EDM, and the other is purchased information.

The first type is EDM for members, which can be released in stages. Determine the EDM delivery time based on its category and the user’s second purchase rate. Generally, fast-moving consumer goods are shipped 1 to 2 times a week, and the ROI can be above 1:10.

The other type is to buy data. Nowadays, there are many third parties selling member data. It is not easy to find suitable channels. The validity of the data is not easy to control (the open rate is not easy to control), and there are certain risks. However, there are also some third-party companies that will provide data in a way that ensures ROI, so be careful when buying data.