Tourism meets the test again: the pressure of epidemic prevention in scenic spots has doubled, and the traditional summer tourist season has been hit hard.

The original hot summer tour was pressed the "pause button" because of the epidemic.

On July 22nd, a performance of Charming Xiangxi held in Zhangjiajie City, Hunan Province, with an audience of more than 2,000 people, has just become the focus of epidemic spread, and the high risk is still spreading.

A wave of unrest, another wave. On August 1 day, the website of Taohuayuan Tourism Management Zone in Changde City, Hunan Province issued a notice, pointing out that 777 viewers who watched 9 performances of "Xiang Yu Taohuayuan" on July 25th, 26th and 27th belonged to high-risk groups. This stems from the fact that Zhang Moumou, the director of the program, was diagnosed as a close contact of the confirmed case.

As a result, a performance became one of the gathering places for the spread of the epidemic. Tourists from all over the country and even all over the world gather in the performance venue, so the uncertainty of personnel trajectory and the crowding of social distance are inevitable. In addition, the local weather is hot, and it is difficult to put in place the normalization of epidemic prevention such as wearing masks and disinfection. After the performance, tourists will return to all parts of the country with the uncertainty of infection, and the virus transmission chain will spread.

Why does tourism become a springboard for the spread of the epidemic? When can summer tourism "stand up" under the successive blows of the epidemic?

Summer tourism was hit hard by the epidemic and suppressed.

Zhangjiajie tour guide Mr. Zhao (a pseudonym) has a huge psychological gap.

Since Tomb-Sweeping Day this year, the tourist flow in Zhangjiajie Scenic Area has gradually recovered, and the related tourist business volume has also returned to the right track. The subsequent May Day holiday, until the summer vacation, also had a good performance of gradually climbing.

Summer vacation is the peak of Zhangjiajie's tourist reception in a year. Before July 28, the daily tourist flow in the scenic spot can reach 20,000 to 30,000. After the park was closed, Zhangjiajie was under martial law. "From the urban area to the county, to the town, to the village, it is intermittent isolation." During the peak season, the tour stops in an instant. Mr. Zhao said that at present, we can only wait for the epidemic to pass and wait for the official unblocking.

For this tourist city, it is undoubtedly another heavy blow.

Tourism is the pillar industry and advantageous industry in Zhangjiajie. According to the data released by the tourism department of Zhangjiajie City on July 16, in June and June this year, the total number of tourists in the city was 3 1043800, and the total tourism revenue was 361.1.70 billion yuan. The cultural industry spawned by the tourism performance represented by the charming Xiangxi has driven the local people out of poverty and employment, and its industrial added value has accounted for more than 8% of the local GDP.

It is not just Zhangjiajie that has been tested.

Since the outbreak of the epidemic in 2020, domestic tourism has suffered great setbacks. According to the report data of domestic residents' travel consumption in 2020, the passenger volume of the three major passenger transport departments once dropped from 95.7% at the beginning of the year to 1 1.3% in February 2020. The data shows that in 2020, there will be 1 1.8 million tourism enterprises, and the year-on-year growth rate will gradually increase from the second quarter. In the post-epidemic era, tourism continues to sink in the freezing. The hotel industry, which is highly related to tourism, has encountered a cold winter. According to the data of Prospective Industry Research Institute, in the first half of 2020, the income of all star-rated hotels decreased by more than 40% compared with 20 19, and the decline rate of five-star hotels even reached 62%.

It was not until September and June last year, when the domestic tourism reached 65438+ 10, that it gradually returned to a normal level. The epidemic situation has been gradually controlled, and the travel needs of domestic people are also recovering rapidly. Take the Dragon Boat Festival holiday, the last holiday in the first half of 20021as an example, the overall order of Ctrip platform increased by nearly 83% compared with last year, and many merchants even exceeded the level of the same period in 20 19.

"The clouds are scattered, and there are reunions." The words on the poster of Zhangjiajie's closed garden are moving, but I don't know how far it is from "sometimes".

The epidemic has entered a normal state, and Zhou Bianyou is hot.

Generally speaking, with the passage of time, people's demand for travel only increases.

However, due to the long-term existence and repeated outbreaks of the epidemic, industry practitioners are actively looking for ways to break the situation. China Domestic Tourism Development Report 2020 puts forward that the focus of tourism recovery is often business, suburban leisure and visiting relatives for vacation. Therefore, in addition to business travel, the development of suburban leisure tourism industry is becoming a hot spot in the industry.

Compared with cross-provincial and outbound travel, suburban tourism is easier to control in epidemic prevention and control, and it also has a certain freshness for tourists. The survey of willingness to invest in developing new hotels in 2020 shows that the willingness to invest in developing hotels in suburban tourist resorts is increasing significantly. In contrast, outbound travel is difficult to make a comeback for a while.

The epidemic situation of popular tourist spots such as Southeast Asia and Europe has not improved, and the psychological willingness of tourists to travel abroad has also been greatly reduced. The person in charge of CYTS has said that the company will not carry out outbound travel business for the time being. Generally speaking, short trips, go on road trip and domestic tours are becoming a trend.

Mankind will coexist with COVID-19 for a long time. In the post-epidemic era, how to do a good job in tourism and epidemic prevention and control is the right way. Feng Zijian, a researcher at China Center for Disease Control and Prevention, put forward four suggestions for summer travel: people in high school risk areas should cancel their trips; People in other areas, the CDC reminded to suspend travel to high school risk areas; No matter where you travel, you must do personal protection; Old people and patients with chronic diseases should try not to travel abroad.

In addition to tourists' own epidemic prevention, other stakeholders also have great potential:

Popularize the place code, which is convenient for running water reconciliation and traceability. Place code generates a proprietary two-dimensional code for key places on the platform, which is used to identify the location, name and other information of the place. After scanning the code, the platform will automatically record the relevant information about entering the place. As early as March 2020, the location code was applied to "Healthy Shandong Service Number", and this year it was applied to crowded and mobile public places such as subways and shopping malls in Sichuan and other places. Expand the location code to national tourist attractions, public transportation, etc. It is more convenient to track and trace the spread of the epidemic.

In addition, it is also very important to speed up the development and inoculation of vaccines and normalize the epidemic prevention and control in scenic spots and public places.

At the beginning of the outbreak, the prevention and control measures of epidemic situation in public places were strict. After the epidemic situation improved, there were also loopholes in prevention and control in some areas. The infection of Nanjing Lukou Airport and the hospital feeling of Zhengzhou Sixth Hospital all reflect the serious consequences caused by the ineffective normalization supervision of epidemic prevention and control.

At present, all provinces and cities have relevant requirements for the prevention and control of epidemic normalization. In response to the recent summer tourism epidemic climax, some key areas have also increased more epidemic prevention measures.

For example, the Hunan Provincial Department of Culture and Tourism issued two important documents in succession to deal with the epidemic situation in Zhangjiajie City and Changde City, requiring all units to strictly implement strict prevention and control measures and do their best to prevent and control the epidemic situation; Beijing strengthens the management of travel to and from Beijing, and advises citizens not to leave Beijing unnecessarily; Sichuan issued an important announcement to suspend inter-provincial group travel. The Yunnan Provincial Department of Culture and Tourism is also deploying to further improve the prevention and control of epidemic situation in the cultural and tourism industries. In particular, it is pointed out that travel agencies and online travel enterprises should strictly fill in team information, and large-scale performance activities should be strictly controlled according to the principle of "who sponsors and who is responsible".

The epidemic prevention work of cultural tourism in other provinces is also being further implemented.

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