What are the techniques for attracting traffic to Taobao stores?

The techniques for attracting traffic to Taobao stores include using short videos to attract traffic, using live broadcasts to attract traffic, and using low-price event promotions. 1. Use short videos to attract traffic: Use short video ads to cleverly implant products. 2. Use live broadcast format: Use live broadcast to introduce products, and then match it with suitable background music. 3. Use low-price promotions: Low-price promotions can attract more traffic to Taobao stores.

1. What are the techniques for attracting traffic to Taobao stores?

1. Use short videos to attract traffic

Now is also the development era of short videos. How can the traffic of Taobao stores not include the participation of short videos? Therefore, you can use Douyin, Short video advertisements such as Kuaishou cleverly embed Taobao products, such as logos, pictures, products, etc., to improve user acceptance and help Taobao stores attract traffic.

2. Use the live broadcast format

Live streaming is one of the methods used by many Taobao shop owners at this stage (Weibo promotion fan website), using live broadcast to introduce products, and then match them with suitable The background music, (Pinduoduo operation technology), clicks the link to the Taobao store, thus achieving the effect of attracting traffic.

Of course, this method also has advantages and disadvantages. (Douyin is a platform to increase likes). The promoted brand or anchor has a certain popularity and fan base to attract sales. Otherwise, choose general paid promotion. .

3. Use low-price promotions

Low-price promotions are what most consumers are most interested in. For example, the annual Double 12 on Taobao is a measure that everyone goes shopping crazy.

At the same time, it has been proven that low-price promotions can attract more traffic to Taobao stores. Therefore, low-price promotions can be previewed in a planned manner so that everyone can collect and pay attention to them, thereby achieving the effect of attracting traffic.

2. What are the channels for attracting traffic to new Taobao stores?

1. Through train: a promotion tool covering search scenarios. The operation is intelligent and customizable, and can be selected according to the operation ability. New merchants and merchants who are just starting to promote are recommended to use through trains. The through train search and display capabilities can help improve the accuracy of traffic acquisition.

2. Gravity Rubik's Cube: Based on the logic of finding goods and people, it is not recommended for stores with poor foundation to try Super Recommendation as soon as they start, because the effect is relatively difficult to control;

3. Extreme speed Push: Get quick exposure. The promotion position has a relatively wide coverage in Taobao, but it needs continuous placement. In the process of continuous placement, it helps the store crowd to correct. If the store's foundation is relatively good, using speed push can help the store expand traffic.

4. Wanxiangtai: Intelligent delivery based on store operation scenarios. When subsequent store traffic increases, there will be operational plans for goods (such as popular items) and crowd perspectives (such as attracting new customers), which can be used Wanxiangtai.