How to follow up interested customers?

How to follow up interested customers?

How to follow up interested customers, who are our parents. For interested customers, we must follow up in time and strive to make business, so as to improve our performance. Here's how to follow up with interested customers.

How to follow up interested customers 1 1 and select potential customers? In order to successfully follow up with customers, you must first select some potential customers, which customers are interested in the company's products and which customers are interested in buying the company's products. Only by choosing these potential customers can you follow up well.

2. Choose the right excuse. If you want to track customers successfully, you must choose appropriate reasons and excuses to contact customers. First of all, you should not surprise customers, and the excuses and reasons should be reasonable and acceptable to customers.

3. Adopt appropriate methods. If you want to follow up with customers successfully, you must adopt appropriate follow-up methods. There are many ways to follow up with customers. Treating different customers and adopting different follow-up methods will satisfy customers, and the best result is to make this business by yourself.

4. Master the principle of moderation. If you want to follow up with customers successfully, you must master the principle of moderation and the frequency of following up with customers. Don't be too enthusiastic, but don't be lukewarm. Only moderate follow-up can have the hope of success.

5. Perseverance. If you want to successfully follow up with customers, you must also have a quality, that is perseverance. If you choose interested customers, you must persevere. As long as you think this customer is interested, don't be afraid of difficulties. I believe that if you work hard and persist, you will be blessed by the God of Luck.

6. Don't bore customers. If you want to successfully follow up with customers, you must also pay attention to one skill, that is, you can't annoy customers and make them tired of you. If customers start to get tired of you, even if they are willing to buy products, you can't do this business, because you have offended him and you can only get a failed outcome.

How to follow up interested customers? First of all, show our professionalism, give professional explanations and introductions to customers with a warm and responsible attitude, and let customers have a comprehensive understanding and cognition of our products and services. Make professional answers to customers' inquiries in a timely manner, without shirking or ice.

Keep in touch and communicate with customers through door-to-door visits, telephone calls, WeChat and emails. Be enthusiastic about customers, so that polite people can feel our enthusiasm and sincerity and let customers know our professionalism and attitude. However, customers should not feel that we are bothering them and cling to them desperately in order to achieve business. Doing so will introduce the comfort of customers, and will also introduce customers' disgust and leave us.

Give full consideration to customer service and consider the problem from the perspective of customer service. We must ensure our interests and the interests of customer service. Only win-win business will last long, and there will be opportunities for cooperation next time. We cooperate once and be friends for life.

How to do a good job in the follow-up management of intended customers?

1, and record the details of communication with customers.

By recording the basic information of customers, CRM allows salespeople to have a basic understanding of customers, and records the working environment and living habits revealed in the communication process, judges the intensity of customers' intentions, and then grades them. According to the classification, make customer return visit plans for customers of different grades.

2. Sales automation

Simplifying complex sales work, standardizing simple things, digitizing standard things and presenting data through software are the transparent management of the whole sales process.

When the enterprise finds the target customer information from the Internet and other channels, it will import the information into the CRM system to track the potential customers of the enterprise for a long time. CRM system will run through the whole sales process management, which can not only see the phased distribution of sales opportunities, but also see the progress of the project and the overall situation of the project, thus helping sales personnel to better promote opportunities and realize the transformation from intended customers to contracted customers.

Step 3 find the right customer

For low-quality customers, you should choose to give up. The low-quality customers mentioned here refer to the low awareness of the products and services of the enterprise, or there is no demand at all. They should be unconscious, and such customers should give up decisively. Multi-dimensional recording of customer information by CRM system can help us to know more about whether customers are intended customers, so that the contact with customers will be more targeted and save time and cost.

Accurate customers need to be tapped. Many enterprises only focus on developing new customers, rather than digging up old customers. The loss of customers is faster than the growth rate, so they will find themselves developing all the time, but there are fewer and fewer customers. Mining old registered users in CRM system is much easier than mining new customers. We should make good use of this part of resources. After all, registered users will have corresponding needs.

With the help of CRM customer relationship management system, business personnel can keep in touch with customers through SMS, email and instant messaging. Understand the psychological dynamics of customers in time, deepen the feelings with customers, and thus promote the transformation from intended customers to clinched customers.

How to follow up interested customers? 3. Salesman's customer tracking strategy.

1. Salespeople need to adopt special tracking methods to deepen customers' impression of you;

2. Salespeople have to find beautiful excuses every time they follow;

3. Pay attention to the interval between two follow-ups. Too short will annoy customers, too long will make customers forget. We suggest an interval of 2-3 weeks.

4. Don't show strong desire every time you follow, adjust your posture, try your best to help customers solve problems and understand what customers are thinking recently. How is the work going?

Specific customer tracking skills and methods

1, take the initiative to contact customers.

The principle of tracking customers is to "actively" contact customers, rather than "passively" waiting for customers' calls. The benefits of doing so are very obvious: on the one hand, it expresses our sincerity and service attitude, and respects and attaches importance to customers; On the other hand, it is also convenient for us to know the real needs of customers at any time, so as to be orderly and plan ahead; At the same time, it also avoids the information asymmetry caused by customers not receiving our product information or emails at some time, and customers can't contact us.

2. Insist on communicating with customers.

Sales staff track customers in all directions and in various forms, whether by phone, SMS, WeChat, QQ, etc. In short, the salesman should make sure to communicate with important customers at least once a week 1 time, which can not only reflect our respect and attention to customers, but also remind customers that "we exist". Once customers have real needs, they will think of us first! Keep doing it, it is victory!

3. Insist on sending short messages to key customers every weekend.

Send greeting messages to all key customers (including customers who have signed the bill, customers who are about to sign the bill, customers who are focused on tracking, and more importantly, customers who need long-term tracking) one by one. Among them, the SMS sent requires:

Text messages must be sent one by one. Never send it to customers in groups, or you might as well not send it.

It is forbidden to send short messages with typos or obvious punctuation errors.

Send a short message with the final signature "* * * * (company) * * * (employee name)" in case a customer doesn't know who sent him the message.

Send text messages in a very polite tone. The beginning is "Hello, General Manager!" The whole message seems to be a very polite, modest and low-key language, which makes customers feel our sincerity and service.

The short message sent can properly explain the advantages of the company's products and services, highlight the key points and express the meaning in place.

Send a short message, with a special note "If you have any needs or questions, please call at any time"; Don't ask specific product requirements, it will appear snobbish and make customers feel uncomfortable on weekends.

The short message sent can highlight the company's "products, prices and services". When you talk too much, lies become truth! -Customers will feel the same way! Insist on sending short messages every week, and the benefits will be gradually reflected and more and more reflected.

People are emotional animals, whether they are salespeople or customers. Sales is an activity between people, and all the work done by salespeople can be seen by customers. Give and you will get.