1+ 1 & gt； What co-branded designs are there? The effect of 2?

The co-brand packaging of Xicha and Hiroshi Fujiwara's "Black Tea" clearly shows the co-brand play through packaging and products.

Like Rui Xing, he likes to make tea and things like that. This limited plan of "black tea" signed by Hiroshi Fujiwara can be said to be "black tea everywhere" from top to bottom.

The first thing that was hacked was its logo, and Hiroshi Fujiwara incorporated the lightning symbol of fragment design into the image of tea drinker in HEYTEA.

When lightning strikes, black inspiration hits the tea, HEYTEA instantly turns into black tea, and the villain who loves tea suddenly explodes! There is a charm of "super Saiyan".

It can be said that black is one of the representative colors of the trend, and Hiroshi Fujiwara takes it as the main color. In terms of visual system, the whole cooperation series has a black theme, and the takeaway cups, matching paper cup covers and takeaway insulation bags are all black. White words FRGMT+HEYTEA are printed on the lid of the cup, with the brand Logo of tea+lightning, which highlights sci-fi and advanced tonality.

Consumers have lamented that drinking tea can be so refreshing.

On the product side, Xicha introduced "Cool Blackberry Sant Tone" with black elements based on the best-selling mulberry and raspberry series products. The succulent raspberry mulberry formula adds mysterious black fruit particles to bring a different refreshing experience.

In addition to the new products, what we are looking forward to is the "limited edition" badge jointly launched by Xicha X Hiroshi Fujiwara, which has a metallic texture and a cute fried hair villain. Who doesn't want to have it?

Xicha also moved Hiroshi Fujiwara's inspiration to the offline space in an all-round way, creating five "black tea" theme stores, with black outside and black theme inside, and the overall feeling is very advanced.