Planning scheme of bank's Dragon Boat Festival marketing activities

In order to ensure the activities can be carried out in an orderly way, it is often necessary to prepare the activity plan in advance, and the content and form of the activity plan should be carried out around the theme of the activity, so as to finally achieve the purpose or significance of the activity. Do you know what kind of activity plan can really help us? The following is a sample essay on the planning scheme of the bank's Dragon Boat Festival marketing activities, which I compiled for you. Welcome to read it. I hope you will like it. Bank Dragon Boat Festival marketing plan 1

1. Target audience

Peixian Rural Commercial Bank online banking, mobile banking (client) WeChat banking and Yuanding card users.

II. Activity time

2xx June 5-2xx June 18.

III. Theme of the event

Affection, kindness and fatherly love of Luzhou-flavor Zongzi

IV. Contents of the event

1. A gift: Yuanding Card users are courteous

During the event, new and old customers of Yuanding Card will receive a set of towel gift boxes if they spend more than 2 cards in Guihe Department Store in Xuzhou and Hualian Supermarket in Yanshan, Pei County, or spend more than 288 yuan. Limited places, first come, first served (limited to the top 1). Each customer is limited to one collection.

2. Double Gift: During the activity, new users of mobile banking and online banking will be polite.

Customers who successfully use online banking and mobile banking (client) of Peixian Rural Commercial Bank for the first time to transfer money and pay fees will receive a beautiful gift. The gift rules are as follows:

(1) One zongzi gift box, limited to the top 1 on the day of Dragon Boat Festival.

(2) Top 1 prepaid cards of 3 yuan Mobile (not allowed to participate in the event of Zongzi Gift Box at the same time).

each customer is limited to receive the above prizes once.

3. Triple Gift: Provincial WeChat Bank pays attention to courtesy

During the activity:

(1) Any customer who pays attention to WeChat Bank of Jiangsu Rural Commercial Bank and successfully binds the Yuanding card and successfully withdraws money once without a card will be given a mobile phone bill in 1 yuan. Limited places, first come, first served (limited to the top 5). Each customer is limited to one collection.

(2) All customers who pay attention to the WeChat Bank of Jiangsu Peixian Rural Commercial Bank and successfully bind the Yuanding Card will get a lucky draw. Awards are set as follows:

first prize: 1, 6g silver bar: second prize: 2, 3 yuan mobile prepaid card: 1, 1 yuan mobile phone bill

4, four gifts: round tripod card, mobile banking (client) online banking, and courtesy

every 2. (Only the top 5 customers can receive it once. ) Bank Dragon Boat Festival marketing plan 2

1. Theme of the event: "Golden Autumn Marketing"

The theme of this event is "Golden Autumn Marketing", which aims to express the sincere desire of the bank to share the fruits of hard work and create a better future with high-end and mass customers, and to spread the business philosophy that the bank's personal banking business is customer-centered and is committed to achieving "win-win" between banks and customers. On this basis, banks can refine the main "selling points" of activities as sub-topics according to the characteristics of their own activities.

second, activity time:

2xx from September 26th to October 31st.

III. Purpose of the activity:

Taking the Dragon Boat Festival and National Day as the tipping points, focusing on individual high school and middle school customers and cardholders, focusing on consolidating and developing customers, promoting the use of savings cards, and increasing the fee of Express Huitong, we will focus on expanding the shopping, tourism, catering and entertainment markets and related markets, at the same time expanding the product coverage, promoting the multi-frequency and multi-variety use of customers, and driving personal banking business. At the same time, through the promotion of "Golden Autumn Marketing", we will establish the brand social image of our bank, enhance customers' knowledge and feelings about our three-level personal financial services (vip service, community service and self-service), improve the distribution efficiency of electronic channels and effectively improve business performance.

IV. Contents of activities

Activities mainly include the following contents:

(1) "Happy Delivery of Golden Autumn Marketing Products" promotional gift activities.

in order to encourage cardholders to spend by credit card and make paperless payment, promote the rapid growth of various business volumes of bank cards and self-service devices, and at the same time maintain and enhance the competitive advantage of Express Huitong business and promote the sustained and rapid development of remittance business, the following preferential promotion and gift-giving activities are specially carried out:

1. "Golden Autumn Marketing, Self-service Gifts"

(1) During the activities, customers who hold our savings card and pay twice for self-service devices in the whole province can LOcalHOSt, first come, first served, while stocks last. The voucher must be the payment voucher of the same savings card. After the gift is exchanged, our bank will take back the payment voucher.

(2) Any customer who signs the payment agreement during the activity can get a gift worth 2 yuan. Send it as soon as you sign the contract, one for each household, on a first-come-first-served basis, until it is delivered.

event gifts are purchased by banks themselves.

2. "Golden Autumn Marketing and Card Celebration Festival"

(1) The annual fee for applying for a card during the activity period is exempted.

(2) If the spending by credit card reaches a certain standard, you can collect the gifts of corresponding standard at the designated place of the local CCB with the pos documents and bank cards of consumer transactions until they are collected.

if the credit card spending reaches 1 yuan (inclusive) or above, give gifts worth 1 yuan;

if you spend more than 5, yuan (inclusive) by swiping the card, you will be given gifts worth 15 yuan;

if you spend more than 1, yuan (inclusive) by swiping the card, you will be given gifts worth 2 yuan;

spending more than 2, yuan (inclusive) by credit card, giving gifts with value of 3 yuan;

gifts should fully cater to customers' psychology of leisure shopping during festivals. suggestions for spending less than 5, yuan by credit card are zoo tickets, park tickets, package tickets for fast food institutions with elegant dining environment such as McDonald's around shopping malls, etc., which are determined by banks themselves.

according to the local actual situation, all banks should actively screen 3-4 special merchants with large consumption transactions, such as large shopping malls, high-end hotels, high-end restaurants, etc., and take the form of on-site gifts to customers whose consumption reaches the standard that day to enhance the sensational effect of the event.

since the activity lasts for more than one month, all banks should reasonably arrange the rhythm of gift delivery and determine the number of gifts of all grades every day, and the gifts will be delivered on the same day; At the same time, all banks should actively do a good job in giving gifts to customers with different cards.

3. During the event of "Golden Autumn Marketing, Express Huitong Discount"

, the remittance fee of Express Huitong will be reduced by 2%.

(2) The "Golden Autumn Marketing, Happy Delivery of Products" outlets held a silver product exhibition and quality service activities.

We will carry out the "Golden Autumn Marketing, Happy Delivery of Products" quality service and display activities of individual silver products with business outlets as the unit. The main contents of the activities are as follows:

1. The business outlets uniformly hang publicity banners, and post and place the marketing activity posters and activity publicity leaflets issued by provincial branches (recently issued) to attract customers' attention with novel and rich visual appeal.

2. Tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.

3. During the activity, outlets must set up special publicity information desk and be equipped with storage guides to strengthen dynamic promotion, guide customers to handle ordinary deposit and withdrawal and payment business through self-service channels provided by the Bank, and actively do related redemption work.

4. Actively carry out the quality service of outlets, improve the counter service quality of Express Huitong and other businesses, strengthen the communication between counter staff and customers, and effectively enhance the service image of outlets.

5. Do a good job in providing green channel services to customers, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.

(3) Community activities of "Golden Autumn Marketing and Happy Delivery of Products".

1. expand the penetration of community marketing, close community relations, and steadily promote community marketing as planned.

Seize the favorable opportunity of Dragon Boat Festival to carry out the community marketing activities of "Golden Autumn Marketing and Happy Delivery of Products" and steadily promote the second phase of community marketing. Through the close combination of high-quality service, outdoor display, community finance class and community publicity of marketing team in community financial service outlets, the Bank will establish its community service image in an all-round way, strengthen the links between community financial service outlets and target communities, close the feelings between outlets and community customers, and steadily promote community marketing.

2. Determine the target customers of the community, actively expand the relevant business volume and effectively improve the business performance of the community marketing.

(1) actively expand the express service.

September and October are the peak periods for students to enter school or report for new students, and all banks can carry out marketing activities to enjoy remittance discount with student ID cards or admission notices, so as to attract students' customer groups and expand educational community market business; For people with high remittance frequency in cities, such as business people in commercial communities and migrant workers, actively carry out community marketing activities to improve the effectiveness of marketing activities; For potential large remittance companies and national and cross-regional enterprises with the demand of paying wages in different places, all banks can conduct one-to-one marketing through public-private linkage, and strive for batch remittance services such as paying wages in different places.

(2) Effectively promote personal savings deposit business.

The target communities for personal deposits in September and October should be identified as campus communities and wholesale markets, so as to effectively grasp the seasonal characteristics of students' tuition payment and frequent business exchanges and vigorously absorb savings deposits. Seize the business opportunity when the stock market is closed during the National Day, focus on marketing "personal notice deposit", seize the opportunity for freshmen to enter school, and focus on marketing "education savings deposit". In marketing propaganda, we should pay attention to highlighting the innovative advantages that our notice deposit assistant and education savings can only be deposited twice. During the National Day, all banks should make good arrangements. During the activities, all banks should arrange special personnel to be on duty to properly handle customer complaints or meet the special needs of customers.

(3) Effectively develop personal car loan business and various personal consumption credit businesses.

during the activity, all banks should strengthen the publicity and marketing of automobile consumption credit and various personal consumption credit businesses of our bank in commercial communities such as automobile distribution market, home appliance wholesale market and housing decoration market. Strengthen the marketing of high and medium-end customers and promote the cooperation of car purchase service for group customers; At the same time, we will strengthen communication and cooperation with PICC P&C Company and auto dealers, increase the expansion of the Group's customer resources, and promote the steady growth of personal auto loan business.

during the activity, all banks should speed up the efficiency of business acceptance and approval, and strive to provide convenient and efficient services to customers on the basis of standardized operation.

(4) "Golden Autumn Marketing, Happy Delivery of Products" activities.

Taking this activity as the breakthrough point, we will provide all-round VIP value-added services to customers by establishing a customer return visit system, understanding the holiday needs of customers, and making full use of the service functions of cooperative units; At the same time, we should seize the favorable opportunity when high-end customers have leisure to consider personal or family financial planning during the "October 1" period, and introduce personal financial services to high-end customers to further enhance the attractiveness of Ledangjia financial services. The main contents are as follows:

1. During the activity, each bank will send a holiday card made by the provincial branch to the customer by letter or manual delivery, and at the same time prepare a certain amount of gifts. Gift bags are uniformly produced and distributed by provincial branches, and gifts are provided by all banks.

2. Cooperate with local high-end cooperative institutions in catering, entertainment and other industries to offer discounts to customers who hold our cards during the activities; Joint airports, stations and other transportation departments provide VIP services to our customers.

3. During the National Day, customers go out a lot, so all banks should ensure the normal operation of wealth management centers, wealth management counters and customer-specific windows; At the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various preferential services to create a good holiday service environment for customers; In addition, it is necessary to cooperate closely and strictly implement the roaming service standard to ensure that V customers of the Head Office can get special services nationwide, so as to honor brand promise, which is the master of music.

V. Activity Objectives

Through this series of activities, the personal banking business of the whole bank strives to achieve the following objectives in October:

1. The number of new customers exceeds the best level in the same period in history, and the customer structure is improved and the quality is further improved;

2. The social popularity and utilization rate of the card have been further improved. Compared with the same period of last year and September this year, the transaction volume of credit card consumption in this month has increased significantly, and the proportion of peers has increased on the basis of September;

3. The competitive advantage of Express Huitong was consolidated and improved, which promoted the sustained and rapid development of business, and the fee income increased to the best level in the same period in history;

4. The transaction volume of self-service equipment deposit and withdrawal and other agency business increased by 1% compared with September;

5. Successfully complete all business indicators.