The Personal Information Protection Law clarifies what personal information processors use to push information to individuals, and so should commercial marketing.

The Law on the Protection of Personal Information clearly stipulates that information should be pushed to individuals through automated decision-making, which is described as follows:

First, the background and purpose of personal information protection law:

The Law on the Protection of Personal Information is a law enacted to protect the security of personal information and safeguard the legitimate rights and interests of citizens. In the digital age, the collection, storage, processing and use of personal information has become a part of daily life. Pushing information to individuals through automated decision-making involves the balance between personal privacy and information autonomy, and it is necessary to clearly define the individual's right to choose and exit mechanism.

Second, the definition and characteristics of automatic decision-making:

Automatic decision-making refers to the analysis and judgment of personal data through computer algorithms, artificial intelligence and other technologies, so as to make decisions or suggestions about individuals. Compared with the traditional manual decision-making method, the automatic decision-making method has the characteristics of high efficiency and rapidity, but there are also some problems such as difficult explanation, lack of transparency and low personal participation.

Third, the importance of a clear choice and exit mechanism:

The collection and use of personal information must abide by the principle of legality, and individuals should enjoy the right to choose and control their personal information. Information is pushed to individuals through automatic decision-making, and a clear selection and withdrawal mechanism can guarantee individuals' right to know, participate and make decisions on pushed content, thus realizing personalization of information push and improving service quality.

Fourth, provide a clear choice:

According to the provisions of the Personal Information Protection Law, it is necessary to provide clear choices and push information to individuals through automated decision-making. Specifically, individuals should have the right to choose whether to accept the information push generated by automatic decision-making, and they can choose by setting switches and shielding certain information instead of passively accepting information push.

Five, design a reasonable exit mechanism:

The Personal Information Protection Law not only stipulates the right to choose, but also requires that a reasonable exit mechanism should be designed when information is pushed to individuals through automated decision-making. Individuals have the right to opt out of information push at any time and no longer receive relevant information. This can be achieved by providing clear unsubscribe channels and setting reminders and tips.