What are the functional modules of crm customer management system?

The emergence of crm customer relationship management system has brought convenience to enterprises. A complete crm customer management system consists of four subsystems: customer cooperation management system, business operation management system, data analysis management system and information technology management system, and has five modules: system setting function module, customer management function module, data statistics function module, sales management function module and communication center function module. Let's take a look at the functional modules of crm customer management system. First, the basic structure of crm customer relationship management system

Crm customer relationship management system is a software system to help enterprises manage customer relationships. A complete and effective CRM system should include the following four subsystems:

1, customer cooperation management system

In order to highlight the customer-centered concept, customer relationship management system should first enable customers to communicate with enterprises in various ways, and customer cooperation management system has this function.

2. Business operation management system

Every department in the enterprise needs to contact with customers, and the marketing, sales and customer service departments have the most frequent contact with customers. Therefore, the customer relationship management system needs to support these departments, and the business operation management system came into being. The business operation management system mainly realizes three basic functions: marketing, sales, customer service and support.

3. Data analysis management system

The data analysis management system mainly realizes data warehouse, data mart and data mining. On this basis, business intelligence and decision analysis are realized. The system is mainly responsible for collecting, storing and analyzing all kinds of information about market, sales, service and the whole enterprise, understanding customers in an all-round way, and providing basis for enterprise market decision-making, so as to straighten out the relationship between enterprise resources and customer needs, improve customer satisfaction, and achieve the goals of mining new customers, supporting cross-selling, maintaining and retaining old customers, finding key customers, and supporting personalized services for specific customers.

4. Information technology management system

Considering that all functional modules of customer relationship management and related systems have advanced technical support, the management of information technology has become the key to the successful implementation of CRM system.

2. What are the functional modules of crm customer management system?

The basic framework of crm system is mainly composed of four subsystems to realize the customer management function. Its main functional modules include:

1, system setting function module

The main functions of the crm system setting function module include: report management, personalized setting, custom setting, user management, permission setting, data import, interface setting and company information management functions. Through the system setting function module, enterprises can adjust the CRM system and limit everyone's authority, thus avoiding conflicts between departments and personnel.

2. Customer management function module

The customer management function module in crm system module includes: centralized information management of customer data, customer label customization, exploring new sales opportunities, customer batch transfer and so on. CRM system also classifies, arranges and records customer information through customer management function, which solves the problem that most enterprises forget old customers and blindly look for new customers. At the same time, through this function of CRM system, enterprises can analyze and predict the market according to the actual data, and develop and retain customers according to the results.

3, data statistics function module

CRM system has the function of data statistical analysis and management, which can automatically generate reports, and quickly find out the required statistical information according to various established information, providing a strong basis for enterprise data analysis, and can also carry out data statistical analysis according to different perspectives and elements, such as product statistics, customer statistics, marketing statistics, salesman statistics, etc. , and provide data basis for business-related decision-making.

4, sales management function module

The purpose of CRM system is to help enterprises manage customers and improve customer relations, but its ultimate goal is to improve sales by managing customer relations. Therefore, the sales management function module is also a vital part of the CRM system function module. This function module can help enterprises to grasp the new market trends more quickly, know the latest consumer demand in real time, broaden sales channels, improve marketing programs, help enterprises seize market opportunities, improve market share, and thus achieve corporate goals.

5, communication center function module

The communication center function module of CRM system provides the functions of contact classification management, contact analysis, short message group sending and so on. Its functions mainly include: helping enterprises to get in touch with customers through various channels and ways in order to better communicate with customers; Infer the decision-making degree of the contact person on the business and promote timely follow-up; Personalized emails, text messages and regular greetings to contacts.