How to promote local attractions

Unify understanding and expand influence

The work of local scenic spots is a new undertaking. It is necessary to strengthen the propaganda of the policies of the Party and the government on local scenic spots, publicize the precious value of local scenic spots resources and the role and significance of protecting and building local scenic spots in socialist modernization. Publicize the necessity of unified management of local scenic spots, carry out development, construction and sightseeing in a planned way, so that the leaders of relevant departments, comrades engaged in the planning, construction and management of local scenic spots and comrades engaged in various undertakings of local scenic spots can have a unified understanding and work together to protect and build local scenic spots. At the same time, we should also take various forms to publicize and introduce the magnificent mountains and rivers of China to the masses, especially teenagers, so that they can understand its historical, cultural and scientific value and improve their appreciation level, thus consciously protecting the local scenic resources.

1 The promotion of scenic spots is a very important work content and link after the scenic spots enter the management stage. Its success or failure is directly related to the economic and social benefits of the scenic spot. To this end, many scenic spot managers have spared no expense to expand promotion channels, increase publicity efforts, and let customers in the target market know about the scenic spot in order to obtain the greatest market effect.

The external publicity of tourist attractions is the most intuitive and fastest form of publicity. The main forms of external publicity should be: (1) placing anti-aircraft gun advertisements on both sides of highways where tourists come from, placing body advertisements on buses in large and medium-sized cities, and placing subway advertisements in urban subway stations; (2) Focus on advertising films of tourism image in strong media such as CCTV, Jiangsu Satellite TV and major media in major tourism markets, and convey the overall image of tourism to a wide audience through intensive publicity in stages; (3) Establish the website of scenic spots, carry out online publicity, and make use of the advantages of the Internet to publicize and display scenic spots; (4) Participate in various tourism promotion conferences; (5) Advertise in newspapers with large circulation. (6) Cooperate with travel agencies for publicity.

Other forms of promotion, such as business card promotion, SMS promotion, DM advertisement, etc.

Generally speaking, the time of advertising is chosen before the arrival of scenic festivals and tourist peak seasons, because these time periods are important time nodes for tourism promotion. Advertising has a certain lag, and its effect will only be reflected after a period of time, and we can use this time to strengthen cooperation with travel agencies, strengthen advertising effects, launch specific tourist routes, enhance operability, and enhance tourists' confidence in traveling.

2. Carry out various festival cultural activities and festivals in the scenic area.

It is an effective way to quickly improve the popularity of tourist attractions by organizing large-scale festivals and promoting tourism through festivals. For example, the Kite Festival in Weifang, Shandong, the Acrobatic Festival in Wuqiao, Hebei, the air show in Zhuhai and so on. , attracted the attention of the world, and made a good publicity for the international tourism image of its tourist area. Culture is the soul of tourism festivals, and cultural festivals are promising. Business opportunities need cultural guidance, and sometimes even cultural creation. Therefore, festivals with local characteristics should be held in scenic spots to expand the influence of scenic tourism. (1) Organize youth summer camps to drive a large number of young tourists; (2) Organizing the "Charming He Ying Village" National Art Photography Competition; (2) Organize a folk tourism festival every May 1 to September 1. By carrying out festival activities, well-known domestic news media are invited to make in-depth publicity reports on the scenic spot, and at the same time, festival activities can be held in cooperation with the media to expand the tourism influence of the scenic spot and promote the healthy and rapid development of tourism.