4S store after-sales activity planning

4S store after-sales summer movement plan planning (selected 7 articles)

In order to ensure that things or work are carried out safely and smoothly, we need to formulate a plan in advance. The plan is based on the purpose, requirements, and methods. A written plan for arrangements in terms of , methods, progress, etc. Do you know what kind of solution can actually help us? The following is the 4S store after-sales summer movement program planning (selected 7 articles) that I have collected for everyone. It is for reference only. I hope it can help everyone.

4S store after-sales activity planning 1

1. Activity theme

xxxxxx

2. Activity purpose

① Increase the influence of the dealership and the number of potential customer registrations.

② Use word-of-mouth communication and introductions from friends to increase the sales of Beijing Hyundai brand products.

③Use the advantages of mobile to improve service efficiency, thereby increasing the number of visits to the factory and paid maintenance. ④ Expand the promotion policy of the "New Three Guarantees" activities and explain and introduce it to the customer base.

3. Market analysis and research

① Analyze customer needs in the upcoming tour area and target the target customer group.

②Depends on the number of visitors and is valid for the tour.

4. Activity time

September 10, 20xx to September 15, 20xx

5. Preparation

The marketing department will inspect the site in advance

Vehicle promotional materials, sunshades, and test drives (keep the test drive vehicles hygienic). Gifts: handbags, car model introduction fans, gift cups, car transfer cards, etc.

6. Personnel arrangement

Sales staff and marketing department.

　①The order of placement of test drive vehicles; arranged by the marketing department

　②Gift distribution: the sales department is responsible for the on-site responsibility.

③ On-site layout: The sales department and marketing department are responsible for the on-site work.

④ Promotional material layout: the sales department is responsible for on-site responsibility.

⑤Model explanation: Responsible for sales department.

7. Later work

① Activity summary and improvement.

②Customer satisfaction survey.

③Customer tracking and maintenance. 4S store after-sales activity planning 2

On the occasion of International Women's Day on March 8, xx4S store launched the "Fragrance Women's Day, a Different Kind of BMW" activity to express its appreciation to female consumers. of care. All female customers who purchase a BMW 3 Series sedan during the event from March 6 to 8 will receive a "fragrance gift pack" worth 15,000 yuan from Jingbao. Women who come to the showroom to view the car will also receive a surprise gift.

1. Activity theme:

Fragrance Women’s Day with a special BMW connection

2. Activity time:

20xx year x month x day (Saturday)

3. Activity process:

Sign in at 11:00;

11:10 Product and sales policy introduction (gift package, replacement Discounts, etc.);

11:20 Free car viewing/test drive; free participation in on-site interactive activities, including perfume tasting, flower arrangement lectures, chocolate DIY, etc.;

12:30 End, receive the gift

4. Preferential policy: (This sales policy lasts from x month x day to x month x day)

1. Anyone who directly orders a new car during the event Female customers can enjoy a "Fragrance Gift Pack" worth 15,000 yuan;

2. Non-BMW brand replacement BMW customers: In addition to enjoying the above preferential policies, customers who purchase a BMW 3 Series can receive an additional trolley case + briefcase. 4S store after-sales activity planning 3

1. Activity theme:

Make an appointment in the spring, so that you can use your car without worries and value for money.

2. Purpose of the activity:

1. Increase the output value of after-sales service and the number of visits to the factory, and drive an increase in the output value of after-sales incidental repairs

2. Stimulate customers’ desire to consume ,

3. Enhance customer loyalty and sense of belonging

4. Improve the influence of the after-sales maintenance market

5. Increase the number of visits to the factory and increase the effective base Inventory customers (organize and register customer information in detail to pave the way for future after-sales marketing)

3. Activity time:

April 15-April 18

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4. Objects of the activity:

All JEEP series

5. Contents of the activity:

A. There is no discount on the oil grid labor time when changing the engine oil. . There should be value-for-money activities.

B. Enjoy a free in-depth inspection of the entire vehicle’s computer

6. Event arrangements:

1. The customer service department is responsible for sorting out relevant customer information and group activity invitation messages (Self-edited)

2. The marketing department is responsible for the design and production of relevant banners, roll-ups, signboards and other promotional leaflets

7. Activity implementation:

1. Accessories Department: Responsible for the stocking of relevant accessories

2. After understanding the event plan in detail, the front desk receptionist should do a good job in communicating and explaining to customers, complete tasks reasonably, and avoid customer complaints

< p> 3. Summary of the results of follow-up activities and improvement of customer information. Planning of 4S store after-sales activities 4

In order to welcome the Spring Festival and meet customers’ needs for vehicle repairs and maintenance before the festival and holiday driving, today Starting from now, Baotou Lutai Lufeng 4S store has held a "New Year, Sending Care" after-sales service event. Customers who need maintenance before the Spring Festival should seize this opportunity as soon as possible. The 4S store has prepared a value-for-money maintenance package. Come to the store to participate! < /p>

Information related to the following activities:

Activity theme:

Welcome the New Year and send care> After-sales service activities

Activity location:

Baotou Lutai Landwind 4S store

Target group:

Landwind car owners who come to the store for routine maintenance before the Spring Festival

Activity content:

1. Use Landwind special engine oil for routine maintenance during the event, and you will receive a VIP points card when you filter the engine.

2. During the Spring Festival travel, 24 free vehicle safety inspections, car washes and other additional services are provided.

3. Customers who go to the store for maintenance during the event and spend more than 500 yuan can participate in the "Welcome the New Year and draw a grand prize" once.

4. During the event, go to the store to buy maintenance products, oil floor guards, front and rear bumpers, and side steps, all with a 15% discount.

In addition, the first maintenance class of 20xx started successfully on February 3. This event invited new and old customers and car owners to the store. All customers who came to the store could get exquisite small gifts, so that the car owners returned with a full load! This car maintenance class was lectured by Meng Fanjie, service specialist of Baotou Lutai Lufeng 4S store. The main contents include:

1. How to run in a new car during the running-in period.

2. Matters needing attention when traveling by vehicle.

4. Explanation of fuel-saving knowledge

In 20xx, with your company, your support, your tolerance, and your understanding, Baotou Lutai Lufeng 4S store will not leave. We are more stable and moving better. I believe that with your support, we will get better and better in 20xx. We will work harder to serve every guest.

4S store after-sales activity plan planning 5

1. Activity theme:

Changan Suzuki’s new Alto and Tianyu enjoy 3,000 yuan energy-saving subsidy, the ultra-low-price Alto 36900 is grandly launched, enter the store to admire the car All have exquisite gifts!

2. Event time:

xx

3. Event location:

Weihai Longde Suzuki 4S store

< p> 4. Purpose of the event:

Through the good news that all Alto series and Tianyu 1.6AT have been shortlisted for the energy-saving policy to benefit the people, we invite potential customers to come to our store to appreciate the car on weekends to increase the customer flow of our showroom on weekends. Increase the transaction rate and at the same time do warm-up publicity for the new Alto's practicality and its upcoming launch. < /p>

②. Customers are given gifts when entering the store to appreciate the car (key ring, water bottle)

③. Test drive questionnaire at the event site (the sales department has a ready-made one)

④. Lectures on basic car knowledge

⑤. Courtesy test drive (recommend small perfumes and small ornaments)

⑥. Organizing of activity materials (Liu Yanhong, Lu Congcong)

⑦. Activity effect evaluation (Jiang Yuanwei, Zhang Zhonghui)

⑧. Follow-up services (sales consultant, DCRC)

6. Activity is expected to achieve goals

< p> On the day of the event, there were 10 batches of customers in the exhibition hall, an increase of 20 customers, and an estimated 4 orders.

7. Organizational Structure

①. Sales Department Team Leader: Li Gang Team Members: Main Responsibilities of All Sales Consultants

1. Invite customers;

2. Collect customer information;

3. Organize customer information

4. Follow-up phone calls;

5. Sales signing and invoicing; < /p>

②. Marketing Department Team Leader: Team Members: Main Responsibilities: Early Plan Development;

1. On-site Publicity and Arrangement; Press Release Writing;

2. Logistics support.

③. Service Department Team Leader: Team Members: Main Responsibilities:

1. Arrange test drives

2. Vehicle maintenance;

3. Coordination of work of all parties;

4. On-site safety assurance.

④. Administrative Department:

8. Person in Charge:

Main Responsibilities: Assist in the smooth implementation of all on-site work. 4S store after-sales activity plan planning 6

Activity background:

Based on the current market development rules and combined with the actual car usage of current customers, we will carry out family growth promotion for customers who bought cars two years ago. Purchasing activities stimulate customers to purchase more in advance, indirectly improve customer satisfaction and increase sales.

Activity theme:

Happy Family Plan

Activity slogan:

Give it to her if you love her

Target group:

Customers of this brand who purchased cars before 20xx

Activity time:

Long-term from now on

Activity plan:

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Customers of this brand who purchase more from this brand enjoy the following policies

1. Free handling fees

2. Complimentary 5 routine maintenance sessions

3. Complimentary lifetime free roadside assistance

4. Direct upgrade to VIP car owners

5. Priority in participating in free entertainment activities such as self-driving tours

Note: According to the existing The vehicle's preferential policy determines the price of the vehicle, and it must make customers feel that it is preferential.

Publicity channels:

1: Guest lounge area layout:

1. Develop activity posters (very warm pictures) in the guest lounge area

< p> 2. Place movable door-shaped display racks in the guest lounge area (add activity policy)

3. The guest lounge specialist needs to know this, which will help explain and formulate a commission plan

4. Place the "Welcome to the Happy Family Plan" card on the coffee table in the rest area

2: Maintenance workshop layout

5. Place the "Welcome to the Happy Family Plan" at the front desk

6. The after-sales maintenance workshop hangs the "Welcome to the Happy Family Plan" promotional banner

7. The after-sales service consultant understands the activity plan and formulates a commission plan

Three: Exhibition Hall Layout< /p>

8. The sales consultant will call all existing customers by themselves, and care and maintain them first before informing them

9. All owners who purchase new cars will take photos to make a "Happy Family Bulletin" and put more photos

10. Place the "Welcome to Join the Happy Family Plan" sign on the negotiation table in the exhibition hall

Four: Customer Service Promotion

11. The customer service department will educate all customers who purchased cars two years ago Send mass text messages on the 10th, 20th and 30th of every month

12. Customer service can explain it during each return visit, but it cannot be the main one

13. Establish a customer service department Commission Plan

Five: Marketing Department Assistance

14. The Marketing Department designs a variety of screens, and all employees forward them once a day

15. All additional purchases Family Award: xx Car Happy Family Golden House Sticker

16. Provide material support to all departments. 4S store after-sales activity planning 7

1. Activity background

In order to make better use of the traditional festival of the Spring Festival, we carry out holiday marketing and plan to welcome the New Year with "lavish gifts and purchase cars during the Spring Festival" A warm-up event with the theme of "Seven Days of Fun". This activity is held in the 4S store, with the purpose of attracting new and old customers to the 4S store during the Spring Festival, increasing the customer volume of the 4S store, and promoting transactions during the New Year period.

2. Purpose of the event

Through this event, relying on the 4S store, we can gather popularity for the brand, enhance the brand image, expand visibility, promote customer transactions, increase sales, and drive Sales, increase customer flow, reduce inventory, bring consumers closer to buying cars through activities, and improve the brand image of 4S stores.

3. Activity theme:

Luxury gifts to welcome the XX Spring Festival and seven days of car buying fun.

Activity time:

February 1st - February 23rd, 20xx.

Event location:

4S store exhibition hall.

Target audience:

Old customers who have purchased cars and potential customers who are interested in purchasing cars.

4. Activity Assessment

1. During the activity, each sales consultant will be tasked with 5 vehicles and 20 batches of customers. If the order is not completed or 80% of the customer appointment target is not completed, 200 yuan will be deducted/ people.

2. Standard Award: Sales consultants whose sales volume reaches 5 vehicles during the event will be awarded 600 yuan.

3. Sales consultants who sell 7 vehicles during the event will be rewarded 900 yuan.

4. Sales consultants who sell 10 vehicles during the event will be rewarded 1,600 yuan.

5. Sales Champion Award: During the event, the sales consultant who sells more than 10 vehicles and ranks first in sales volume will be selected as the sales champion of this event and will be awarded a shopping card of 200 yuan.

6. Team Completion Award: If the team can complete the sales target of 24 units during this event, the team will be awarded 2019 yuan.

5. Activity content

1. Invite old customers to re-enter the store, conduct vehicle inspections for old customers to ensure the normal use of their vehicles after the Spring Festival, and give holiday gifts (paper bags, paper).

2. When you buy a car, you will get a "My Car Nanny" gift pack, a free annual inspection of the driver's license of the registered car owner's immediate family members, and 10 free car washes with an automatic car washing machine. This clause starts from the date of car purchase registration. , valid for 1 year.

3. Test drive is a courtesy. Register for a test drive and receive a bottle of foam cleaning agent or a bottle of cooking oil. ;