Shortcomings of SMS advertising

First, the information capacity is small, which is less attractive to people.

Short message platform is boring because it can only be edited by words and lacks corresponding picture material. Moreover, with the proliferation of short message advertisements, the reading rate is not necessarily too high. The sending cost of MMS is too high.

Second, it is difficult to collect terminal data.

SMS platform needs corresponding numbers to send, and how to collect these numbers and how to send them to those customers after collection has become a very important issue, so the customer coverage of SMS platform is not necessarily comprehensive.

Third, the number and time of sending are limited.

Generally, the number of SMS platforms is limited, thousands or even tens of thousands. It is basically impossible to send messages after 8 pm, and its flexibility and management are not as good as that of SMS power grid.

Fourth, it is easy to encounter user reports and has low credibility.

Due to the proliferation of short message advertisements, many illegal companies and fraudsters often use short messages to deceive people, so the credibility is relatively low now, which is easy to arouse the resentment of mobile phone users and encounter reports, thus the credibility of a company is not very good.