"The Light of the Corner" Series 9

Space is expanding.

The Road We've Traveled

After running out of time, there is no turning back.

But our songs span time and space.

The whispers of all things transcend time.

We used to have glorious days.

Our dreams and wishes will turn into light.

At every dangerous corner

Not long ago, the automobile industry just passed a difficult year of 20 19. I never thought that the automobile market in 2020 would be more difficult. According to the survey data of china automobile dealers association (hereinafter referred to as "Circulation Association") in June 5438+ 10, 2020, the inventory early warning index of automobile dealers in June 5438+ 10 was 62.7%, up 6.3% month-on-month and 6.5% year-on-year.

The circulation association predicts that the epidemic in February will have a great impact on the market because most provinces have delayed construction. Dealers generally believe that sales in February will drop by more than 50% year-on-year, and the decline will even be greater than last month.

Even so, after the outbreak, auto companies still lend a helping hand and donate money and materials. On June 28th, 65438, Geely Automobile, as a domestic head car enterprise, set up a special fund of 200 million yuan for the prevention and control of new pneumonia epidemic together with Li Shufu Public Welfare Foundation to support the prevention and control of new pneumonia epidemic in Hubei, Guangdong and other parts of the country. At the same time, Geely Automobile said that it will expand the fund scale of the special fund according to the needs of epidemic prevention and control.

In addition, Geely also plans to invest 370 million yuan in advance to start the research and development of "all-round health car" with virus prevention function to further ensure the health and safety of drivers and passengers in the car.

At present, the country is in a critical period of epidemic prevention and control, and there are still many uncertainties about how long it can last. Regarding the impact of the epidemic on the automobile market, Song Jun, general manager of Geely Brand Sales Company, said in an exclusive response to Didi Auto APP that from the current situation, the epidemic has a greater impact on the originally difficult enterprises and a smaller impact on the originally good enterprises; It will have a great impact in the short term, but not in the long term, especially on the automobile market in the first quarter, whether it is the production end or the sales end, including the parts supply chain.

For Geely, the first thing to do is to ensure the safety and health of all employees, actively contribute to epidemic prevention and control, and win this war against epidemic without smoke. At the same time, Geely continues to study and evaluate the impact of the epidemic on enterprises, and will make corresponding deployment and strategic adjustment according to the situation.

It is not difficult to see that despite the sudden outbreak, Geely's actions have always been orderly. Previously, in the face of the turbulent auto market of 20 19, Geely took the word "stability" as the priority, maintained its strategic strength, and ranked first in the sales volume of China brand passenger cars for three consecutive years with the sales volume of1360,000. Nowadays, when unexpected crisis occurs, Geely still responds with a "steady" attitude, which is not only the wisdom of constant change, but also the strength of the head car company itself.

Song Jun believes that in the current uncertain market environment, the stability of system strength is still the first. Geely will continue to unswervingly implement the "steady development" strategy, maintain strategic strength and adhere to high-quality development. At the same time, Geely will try its best to ensure the stability of the supply production chain and the stability of the marketing system, ensure that users purchase and maintain under the premise of safety, and achieve higher service quality.

Indeed, in this special period, the automobile industry needs to respond with a stable attitude to ensure the stability of the entire industrial chain. At present, compared with car companies, dealers are in a more difficult situation. Song Jun said that for dealers and terminal sales, Geely will first do a good job in epidemic prevention and control and after-sales support for users, and will also provide necessary support to dealers in all aspects to ensure the stability of the dealer system and tide over the difficulties.

At the same time, Geely will also speed up online sales services, make full use of the advantages of the Internet, car e-commerce platform and Geely's huge dealer channels, and provide users with the convenience of car purchase and service through a new model combining online and offline to cope with the impact of the epidemic.

It is worth noting that although the epidemic has affected the automobile industry, it will also accelerate the reshuffle of the industry and give birth to new opportunities. Song Jun said: "Based on the panic of public transportation during the epidemic, many consumers may choose to buy private cars as an alternative mode of travel, especially in the third-and fourth-tier markets. The purchasing power will be further released, and the growth of models below 6.5438+0.5 million will usher in greater benefits."

After all, in the long run, China's auto market still has growth potential, and the epidemic will not affect the fundamentals of China's economy. Judging from the long-term development of China automobile market, Song Jun believes that after the epidemic, the demand for car purchase will be released, and Geely will arrange the production and supply of vehicles in time.

Water drop point of view:

In fact, from the outbreak of the epidemic to the present, the author is not only worried about the development of the epidemic, but also impressed by the humanistic spirit shown by many enterprises in this battle. In the automobile industry, the humanistic spirit of car companies is manifested in many aspects, including not only donations to the epidemic itself, but also help to dealers and care for car owners.

In the era of stock, if it is not enough to focus only on the market and sales volume, car companies need to listen to the voice of users. Just like Geely, in the face of this epidemic, Geely set up a special fund to develop all-round health cars and set up an "action group for purchasing and donating medical supplies", all of which are concerned for people themselves. This way of paying directly to users seems to be easier to close the distance and gain a good impression.

We can see that this change has already happened in many enterprises. At the moment when the extensive growth of the automobile market has ended, such enterprises seem to be more in line with the current development situation of the automobile market in winter.

Text/Li Liping

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.