What do I need to prepare for opening an online shop?

First, the preparations before opening an online store After selecting the goods to be sold, before opening an online store, you need to choose a website that provides a personal store platform and register as a user. In order to ensure the security of the transaction, it is necessary to authenticate the corresponding identity and payment method.

I chose to open a shop in Taobao because it is completely free. Three conditions need to be met:

First, register as a member and pass the certification; Second, release more than 10 (including 10) baby; In order to facilitate safe transactions, online banking was opened. ?

1, user registration

Log in to Taobao and click "Free Registration" at the top of the page. In the opened page, enter the member's name, password, email address and other information (email address can be applied for free on major websites such as Yahoo, Sina, Sohu and Netease), and click the button "Agree to the following terms of service and submit registration information". Then, the registered email will receive a confirmation email, open the link, and after confirmation, the user registration is completed.

Security tip: In order to ensure the security of the transaction, be careful not to set the password too simple. It is recommended to use the combination password of "English letters+numbers+symbols".

2. Identity authentication

"Taobao" stipulates that only through real-name authentication can you sell treasures and open stores. Therefore, after registering users, we should also carry out corresponding authentication (including personal real-name authentication and Alipay authentication). The specific operation steps are as follows:

The first step is to log in to Taobao and click "My Taobao" at the top of the page. In the page that opens, click "Please click here" next to the words "I want to sell my baby for Alipay authentication first".

Step 2: In the opened page, you will be prompted that Alipay account has not been activated, and click "Click here to complete Alipay account activation". Enter your real name, ID card type and number, Alipay password, etc. In the pop-up page, click the "Save and activate Alipay account immediately" button.

Step 3: After successfully activating Alipay account, return to the original page and press F5 to refresh the page. Click the "Apply for Alipay Personal Real Name Authentication" button, read the terms of Alipay authentication service, and then click the "I have read" button to continue.

Step 4: First fill in the personal information according to the prompt, and click "Next"; Next, select the ID card for verification. You can choose to "upload online" or "mail" a copy of your ID card and click "Next"; Then, enter the bank card information, including bank, bank card number, province, city, etc. After the input is completed, wait for Alipay remittance within one day.

Friendly reminder: if you upload a copy of your ID card online, the size of the picture file should be controlled within 200KB; If it is an IC ID card, you need to mention the picture on the back.

Step 5: After one day, reopen my Taobao, click on the corresponding link in the authentication area to open the Alipay authentication page, click "Confirm remittance amount" in the "Bank account verification" area, then enter the amount of funds that Alipay has injected into your bank account, and click "OK" button.

3. Purchase photos (not necessary if it is an agent)

A key factor in the success of online shop opening is the purchase channel. The price of the same product is different in different purchase channels.

After certification, you will be busy sorting out the treasures you already have. In order to display the sold treasures in front of consumers more intuitively, it is very important to take pictures. It is best to use corresponding graphic image processing tools to convert the format and size of pictures, such as Photoshop, light and shadow magician and so on.

4. Release the baby

To open a shop in Taobao, in addition to meeting the requirements of certified members, you need to publish more than 1 0 treasures. Therefore, after sorting out the product information and pictures, we will start to release the first baby.

Friendly reminder: If you fail to pass the personal real-name authentication and Alipay authentication, you can release the baby, but the baby can only be released in the "baby in the warehouse" and the buyer can't see it. Only through certification can it be put on the shelves for sale.

The first step is to log in to Taobao and click "I want to sell" at the top of the page. In the page that opens, you can choose two publishing methods, namely "pricing at once" or "auction". Click on "price increase at once" here.

Friendly reminder: "One-price" has a fixed price, and buyers can buy it immediately; "Auction" has no reserve price and allows buyers to bid.

The second step is to choose the category and choose the right category according to your own goods. For example, I chose the baby details of women's shoes. Click the "Finish, Continue" button to proceed to the next step.

The third step is to fill in the baby information, which is very important. First get the title in the "Baby Information" area, click the "Browse" button to upload the baby picture, and enter the baby description information, baby quantity, start time, expiration date, etc. Then, enter the baby's price, location, freight and payment method in the "transaction conditions" area; Other information can keep the default settings, such as using Alipay to pay by default. Finally, click the "Confirm, Submit" button to release the baby.

If the publication is successful, a success page will appear below. Click "here" to view the published baby page, and click "Continue to publish baby" to continue to publish baby.

Friendly reminder: If you want to modify the released baby information without the buyer bidding, you can go to my Taobao-I am the seller. Baby for sale "to edit and modify.

After the baby is released, it is best to update and add it regularly to prevent the store from being deleted by the system.

Second, get a free shop Taobao provides an opportunity for certified members to open a shop for free. As long as you publish more than 1 0 treasures, you can have your own shop and independent website. You can put all the treasures on this webpage and arrange them according to your own style.

In order to open your store as soon as possible, at least 1 0 babies were released. Then, name the store in the opened page, and enter the brief content of the store in "Store Introduction". Finally, click the "Submit" button, and in the page that appears, "Congratulations! Your store has successfully created the word … "and provided the address of the store.

Third, store decoration is very important. After opening a shop for free, buyers can get a space of their own. Like traditional shops, in order to operate normally and attract customers, it is necessary to "decorate" the shops, including logo design, baby classification, baby recommendation and shop style.

1, basic settings

Log in to Taobao and open "My Taobao-I'm a seller-Manage my store". Click "Basic Settings" in "Store Management" on the left to modify the store name, store category and store introduction in the opened page; The main item should be entered manually; Click the "Browse" button in the "Store Logo" area, and select the designed store logo picture: enter the contents of the store announcement in the "Announcement" area, such as "Welcome to our store!" , click the Preview button to see the effect.

2, baby classification

The classification of babies is for the convenience of buyers. On the "Manage My Store" page that opens, you can click "Baby Classification" on the left; Then, enter a new category name, such as "Four Treasures of the Study", enter a sort number (indicating the arrangement position), and click "OK" to add it. Click the "Baby List" button at the back of the corresponding classification, and you can add the released baby by searching keywords for classification management.

3, recommend baby

Taobao provides the function of "recommending treasures", which can recommend your best six treasures and display them in the obvious position of the store. Just open the "Manage My Store" page and click "Recommend Baby" on the left: then, select the recommended baby in the opened page and click the "Recommend" button.

4. Store style

Different store styles are suitable for different babies: buyers feel different, so they generally choose a style that is elegant in color and looks comfortable. I chose the style template of The Wizard of Oz, and a preview screen will be displayed on the right. Click OK to apply the style. After the store is renovated, a brand-new page appears in front of you.

Fourth, promotion is the key to success. The online shop is open, the baby is on the shelves, and the features are made. However, after several weeks, there is still no deal, and even the buyer has not left a message. This is a common problem for many novice sellers. At this time, you will take the initiative.

I have also encountered such distress, so he decided to advertise for the store in four ways: forum promotion, link exchange, window recommendation and friend promotion.

1, forum publicity

The main method of forum publicity is to send advertising posts and use signature documents.

The former can be held in the forums of provinces or cities. If there is a section that allows advertising, you can post advertisements. The content must be detailed, the product pictures must be exquisite, and the top should be updated regularly. You can choose to go to Taobao community, well-known forums and local

life

Community publicity.

The latter can modify the signature file on the forum and change it into the website, logo, slogan and store name of their own store. Post some beautiful posts so that interested friends can visit your store through your signature file.

2. Link exchange

In the early days of opening a store, in order to enhance popularity, you can exchange links with popular stores, so that you can use free advertisements to promote your store. For example, Taobao provides as many as 35 friendship links, and the method of adding them is simple:

First of all, through the search function of Taobao, search all the shops and write down the names of the shopkeepers of popular shops.

Then, log in and download the communication tool of Taobao buyers and sellers-"Taobao Want Want", add the names of the shopkeepers of these popular stores, and make a request for link exchange.

If you agree to exchange, finally, open "My Taobao _ I am the seller. Manage my store ",click on the" Friendship Link "on the left, then enter the owner's name and click the" Add "button.

Because the internet is constantly changing, in order to avoid letting everyone learn wrong and outdated knowledge, I joined forces with the cattle people on Taobao to form a group. I want to learn from my friends who run Taobao, so I can come here to study. The first digits of this set of numbers are: 174, the middle digits are: 359, and the last digits are: 370. You can find them by combining them in order. What I'm trying to say is that unless you ...

3. Recommendation window

The "window recommendation" function provided by Taobao is a special function for sellers. When the buyer chooses to search or clicks "I want to buy" to search by category, a window will appear on the search results page to recommend baby. Set the function of "window recommendation", you can open "My Taobao-I am the seller-the baby for sale", select the baby to be recommended to the window (the baby that has been recommended to the front page of the store can no longer be recommended in the window, that is, it is marked with the word "recommendation"), and click the "window recommendation" button.

4. Join Consumer Protection and Wangpu

If you want to work on Taobao for a long time, I suggest you join these two services. It doesn't really cost much. Wangpu has only been in 30 yuan for a month, and it's still a good deal to pay one yuan a day. Why join these two services? The first consumer protection is consumer protection, which can be seen from the word machine as a kind of protection for customers. Under the thinking of empathy, if you are a consumer, you will definitely go to the consumer to consume the same goods, unless your goods are unique in Taobao, there is nothing to say. The second Wangpu, so obviously, Wangpu is just like the facade of a physical store, and the beautiful customers you decorate will be happier. If they are in a good mood, they may see more things. Ha ha. In fact, Wangpu and non-Wangpu are just like an ordinary store and a five-star hotel. Who doesn't want to go to a five-star hotel with the same price? Don't you think?

There are many ways to promote the store, which may not be suitable for everyone, but in any case, we must have our own ways and means. Wine is not afraid of the deep alley, so I'm afraid it won't work on this online trading platform. Because the promotion of a store is like the preface of a physical store, no one will know if you don't do it, let alone the opportunity.

5. After the baby is sold, in addition to receiving the corresponding sales reminder information, it is also necessary to contact the buyer actively, ask the buyer to pay for the goods, deliver the goods, and make comments or complaints after the transaction is completed.

1. View the sold treasures.

If the buyer buys the baby, Taobao will notify the seller through "Taobao Want Want" and email. Sellers can also log on to Taobao and open "My Taobao-I am the seller-the treasure sold". Click "Leave a message for me" in the "Contact Buyer" area, and leave a message for the buyer through "Taobao Want Want"; If the buyer does not use "Taobao Want Want", you can also write down the buyer ID and send a letter in the station.

2. Contact transaction matters

After the buyer and seller contact, they agree on the terms of payment and delivery. In order to ensure the interests of buyers and sellers, Alipay is recommended as the payment method.

3. Payment and delivery

In order to prevent non-payment on delivery, sellers usually adopt the method of "cash on delivery" when selling treasures.

First, the buyer is required to pay, usually through Alipay. After the seller pays the payment, you can open the query of "My Taobao _ I am a seller's treasure". If the transaction status is found to be "the buyer has paid, waiting for the seller to deliver the goods", it means that Alipay has received the remittance, and the seller can safely deliver the goods to the buyer.

Friendly reminder: For sellers who use Alipay, you can open "My Taobao-Alipay Zone-Transaction Management" to manage the transaction, such as transaction inquiry and refund management.

After receiving the seller's goods, the buyer will confirm in the transaction status, and finally Taobao will make a payment to the seller's Alipay account. In this way, the transaction is completed. Don't forget to keep in touch with buyers, which will increase the chances of visiting your store again and buying treasures.

4. Evaluation and complaint?

After the transaction is completed, both buyers and sellers can open "My Taobao" for evaluation. The seller can open "My Taobao-I am a seller-sold baby", click "Evaluation" in the sold baby, and choose favorable, moderate or bad reviews according to the actual situation. You can also enter text content.

Friendly tip: How to become a star-rated shopkeeper with high credibility in Taobao?

To become a Taobao star-rated shopkeeper, the credit rating must be at least 4 points. The seller's credit score is based on the buyer's evaluation after each successful transaction with Alipay. If it is "favorable", one point will be added, "medium" will not be added, and "bad" will be deducted. Therefore, to become a star-rated shopkeeper, remember to serve in good faith. If you don't buy online transactions, you don't pay for goods. The seller can open "My Taobao _ Credit Management Bucket I want to report" to make a complaint, but it needs to collect evidence such as delivery voucher, buyer's receipt voucher and Want Want screenshot.

Although it is said that opening a shop online has zero cost and low risk, there are many examples of not closing a deal or "closing the door". The most important thing is "honesty" if you want your shop to survive online. Only honesty can win the hearts of buyers, get good credit evaluation and develop! Finally, the lattice shop wishes everyone a prosperous business! !