Four declining mobile phone brands, do you know which four?

While Huami OV is gradually occupying the mobile phone market on a large scale, other mobile phone manufacturers are also gradually declining, including giants with unlimited scenery in the past and small factories that stick to one side of the world.

Who are the four declining mobile phone brands?

First of all, Apple

After the iPhone suffered a sales crisis in China, it also experienced a great decline in the European and North American markets, and most of the declining sales went to the Samsung camp. Starting with iPhone X, we can feel the weakness of iPhone in product innovation, which is also the main reason for the decline in iPhone sales. According to relevant sources, the front panel of the next generation iPhone will continue to adopt Liu Haiping design, and the back will introduce a "Yuba lens" similar to Huawei mate20 pro. If the news is reliable, I believe that the next generation iPhone will not bring much sales rebound to Apple, and the dystocia of 5G mobile phones will still become a stumbling block for Apple.

Second, Meizu

It is hard to imagine that Meizu, which made the first smart phone in China, has become a second-tier manufacturer today. Frankly speaking, Meizu is too extreme in product innovation and does not cater to the mobile phone market to the greatest extent, which directly leads to the decline of Meizu's sales. A few years ago, there was a heated patent lawsuit with Qualcomm, which drained the essence of Meizu. As a small and beautiful representative, the decline of Meizu may be the most regrettable.

Third, the hammer.

Make a lively appearance and leave quietly. The failure of the hammer is caused by many factors, and Luo Yonghao is just one of them. The hammer entered the wrong market at the wrong time and entered people's field of vision with a relatively extreme strategy. Even if the stand-up comedy at Lao Luo's press conference is excellent, it is only a matter of time before the hammer fails without good product and brand image support.

Fourth, Nubia.

The sub-brands of established manufacturers have also embarked on the same road as parent brand. When it comes to Nubia, most people can only think of borderless. Nubia's early inaction on its system defects is also the reason why Nubia is tepid today. Two generations of dual screens also made Nubia miss the golden age of transition from 4G to 5 G.

Of course, some people will think of Lenovo when they see it, but Lenovo's mobile phone business is really out of this range. In the first half of this year, Lenovo's mobile phone business achieved profitability for the first time, and the mobile phone business is also growing steadily.

But at present, it is very obvious that mobile phone manufacturers are going downhill. 20 19, the whole smartphone manufacturer is more and more inclined to the head manufacturer, and the second echelon is really weak.

Hammer mobile phone is the most obvious mobile phone manufacturer at present. Are there any new products on 20 19? These are still two pairs of hammer technology, and there is no financing for a long time. At the same time, it still owes suppliers in the supply chain, and the product sales are not good, which is really worse on the whole.

In addition, Luo Yonghao didn't speak for a long time, which basically confirmed the news. At present, hammer technology is experiencing more difficulties than before, and it may end in bankruptcy with a little carelessness. In addition, Luo Yonghao also made a bullet news, and also did some activities for e-cigarettes. On the whole, it is difficult for the hammer mobile phone to survive in 20 19.

In fact, the overall sales of 360 mobile phones have been good, especially after the first generation of Qikuo series failed to make a name for itself, Zhou directly turned to cost-effective products, that is, mid-range models!

First of all, the N series of 360 is really quite successful, especially in 20 17 years, and the sales volume has reached 5 million, right? Let 360 mobile phone see hope, but the sales performance of 360 mobile phone in 20 18 is very poor, and the performance of 360 n6 series and n7Pro is not very ideal!

To this end, 360 also dissolved several teams, including Xi' an's R&D team. Generally speaking, in 20 17 years, I personally feel that there is no news of new products on 360 mobile phones. Generally speaking, the project of Zhou may have been abandoned.

When I was still in college, ZTE was actually very powerful. Even if Xiaomi joined in and China Cool Alliance was dissolved, ZTE was not greatly affected. Following the depth of Huawei, the sales of released products are not bad, but ZTE has really declined in the past two years.

First of all, ZTE's secret series, the absolute flagship series, sells for more than 3,500 sets, and its comprehensive performance is too poor. ZTE's secret series has no outstanding place, products have no bright spots, and natural sales are difficult to go up. In addition, ZTE is also the main business flagship, but compared with Huawei's overall style, the business flagship is judged by the level, and Huawei's reputation in China is much louder than ZTE.

ZTE also prefers the native system of Android, which is actually different from the domestic use environment. In fact, domestic users prefer to customize some systems to meet the localization needs that Android native systems cannot meet.

Generally speaking, ZTE's mobile phone has gone downhill from the previous tepid to the present, and 20 19 years is really difficult.

Meizu mobile phone really missed the best opportunity. There is no bleak Pro7. Personally, I think Meizu is conservative at present, and the estimated sales volume is around 20 million. But at present, it only sold 9 million mobile phones last year, even less than 6.5438+million. Huang Zhang's comeback brought hope to Meizu, but the market didn't give him much hope.

At present, Meizu's biggest problem is actually lack of money. It can be seen from Huang Zhang's statement that she can't afford to lose and wants to raise prices that Meizu doesn't have much money, and at the same time she has to rush about for product research and development and supply chain procurement. The investment of Zhuhai Municipal Government 10 billion cannot solve any big problems at all.

Meizu 16s If the price is too different from mainstream products such as Xiaomi, I personally feel that the sales volume is worrying. Even if the price is in line with Xiaomi 9 and other products, the design highlights of the products also include the hardware level, and whether it can reach the level of Xiaomi 9 is still unknown.

If we look back, Meizu is indeed going downhill. If Meizu 16s fails this year, Meizu will die!

Lenovo mobile phone may be the first, and even the person in charge thinks that Apple mobile phone is the best; Lenovo mobile phone manufacturers are also required to buy Samsung mobile phones. It's hard to believe that they can make mobile phones!

However, Samsung and Apple, I don't know when they started, are the most fragile mobile phone brands. Indeed, Samsung's sales in the domestic market are less than 1%, and Apple's sales can only be achieved by reducing prices! Therefore, among the four declining mobile phone brands, two places are theirs! However, are they really going downhill again?

Among the 20 18 mobile phone sales, Samsung ranked first with a market share of 20.8%. Apple ranked second with a market share of 14.9%. Where can we see that they are going downhill?

In fact, I think the real decline is: Meizu, hammer, Lenovo, 360 mobile phone.

Meizu mobile phone, 20 18 years old, is likely to return to its former glory, but due to insufficient production capacity, Meizu 16 series has been criticized. Meizu mobile phone, paranoid design, marketing channels and marketing factors are combined to make Meizu mobile phone recognized by some consumers, but it is difficult to be recognized by the public. Mainly no money.

360 mobile phone, this mobile phone pays attention to cost performance, however, the cost performance advantage is really too strong. On the contrary, high cost performance is not conducive to the development of mobile phones. Moreover, the 360 mobile phone does not pay special attention to the system, resulting in the disharmony between the system and the hardware. And in design, it can't meet the market demand.

Hammer mobile phone, Luo Yonghao is a sentimental person, but at present, the research and development of new hammer mobile phone has stopped. The hammer mobile phone looks cold, and we have always had great expectations for it. But the design and system of hammer mobile phone are too small. The market can't be opened, the sales group is relatively small, and it is difficult to develop hammer mobile phones.

Lenovo's mobile phone, even though it was launched by Snapdragon 855 processor, is difficult to develop because of the lack of core technology and sales channels. The more important factor is that the reputation of Lenovo mobile phones is really not liked by consumers.

Four declining mobile phone brands

1: Lenovo

Lenovo mobile phone is not Lenovo's main business. He also became a monk halfway, and computers are Lenovo's main business. Buying a computer will definitely choose Lenovo's domestic first-line brand, but judging from the sales of mobile phones, almost no one around him is using Lenovo, which is quite a pity. There are many reasons. Because of the 5G Huawei voting event, the star was lost, and the Internet was full of boycott information.

2: Hammer

We can't question the hammer system. Fluency, usability, privacy, convenience and so on. Are very popular. From the early glory to the present, whether it is sold out or closed down, from the beginning, Lao Luo's fans in Weibo reached 65.438+0.4 million. Lao Luo's confidence and humor at the press conference claimed to be the only company that killed Apple. Now all major platforms are out of stock, and the Chengdu headquarters is dissolved, which is enough to show that the hammer is really going to become a hammer.

3. Meizu

Meizu focuses on the young and low-end market, youthful sunshine! The appearance and color of mobile phones tend to be young and energetic. Lei Jun had intended to invest in Meizu, but Meizu did not want capital to participate, which led to Lei Jun's failure to stay, which was also a pity. Until Ali invested more than 5 billion Meizu. Meizu's depression, no one can say clearly, just sank in the tide of the market!

A series of reports in the later period, layoffs, closing stores, etc. All of them are circulated on the Internet, which is both a blow and a true portrayal.

4. ZTE Corporation (abbreviation of ZTE Telecommunication Equipment Corporation)

15 years ago, it was no exaggeration for ZTE to say that it was the boss. ZTE cooperated with China Mobile earlier to move cordless phones and customize 3G mobile phones, and the sales volume was once very gratifying. ZTE's mobile phone market share is getting less and less. I think it has something to do with the central point of ZTE. In the United States, ZTE's cooperation with operators has given ZTE a place in the United States! ZTE is a global leader in terminal communication engineering and mobile communication solutions. In fact, the key to ZTE's decline is not that it is not bad money. There are too many places to make money, mainly because it relies too much on cooperation with operators and its marketing efforts are not enough. But ZTE will never die. I think so, too. What do you think?

The traditional four domestic brands are China Cool Alliance. However, Huawei has been making great strides and getting better and better. The other three brands have been going downhill, as well as Meizu and HTC.

ZTE mostly produces low-priced models in the domestic market, and profits from selling low-end models, regardless of the feelings brought by product quality to consumers. The seemingly affordable mobile phone is actually a fragile bargain, and the poor quality naturally brings a shadow to the huge consumer groups who buy it. ZTE slowly screwed up its brand image and product reputation. Cooperation with operators is also a free low-end custom machine for users, which has a worse impact on the brand.

Coolpad and ZTE belong to the same level of mobile phones, and the problems and reasons are the same. At present, they are all low-end cheap mobile phones with low market share.

Lenovo's mobile phone sales last year were less than 3 million, largely because Lenovo did not support its own mobile phone, which affected Lenovo's development in policy and wasted the best development opportunity in the early Android smartphone market. On the other hand, the reason is that Internet mobile phones have a high initial investment and a long profit cycle, which leads to Lenovo not investing in this area. The root cause is the decision of senior leaders.

Meizu gained a good reputation in 17 and 18, and won some users in terms of design, style and price. However, mobile phone is an industry with a large capital chain, and Meizu lacks a lot of financial support, which makes it impossible to lead Meizu out of the tight encirclement.

The failure of HTC is mainly due to the backward design, the failure of marketing and the inaccurate market positioning, which leads to the decline of its brand image and rapid decline.

Tell me about several declining domestic mobile phone brand manufacturers in my eyes.

One: LeTV mobile phone

At present, LeTV mobile phones, which play a mainstay role in the LeTV ecosystem, are also very popular in the market and have a high market share. With the endless expansion of LeTV's ecology, especially the initiation of Boss Jia's dream of building a car, the resources invested by LeTV's mobile phone began to be squeezed, and its development also fell behind. Few people have mentioned it now;

Two: Lenovo mobile phone

I still remember that around 20 10, when the Android ecosystem rose, the market share of Lenovo mobile phone brand was still very good, which was very popular among college students. With the emergence of Xiaomi series mobile phones, the competitiveness has gradually weakened. Although it is still there, it is still difficult to survive.

Three: hammer mobile phone

Lao Luo (Luo Yonghao) created a brand with a passion, with a star aura, and was surrounded by a lot of hammer powder at birth. Unfortunately, Lao Luo was born at an untimely time, and without strong financial support, it was difficult to compete with strong brands such as Huawei Xiaomi OV. Now Lao Luo is burdened with huge debts and even on the government's restricted list.

Four: ZTE mobile phone

If domestic mobile phone brands are going downhill, ZTE mobile phone is also one. Because ZTE's mobile phone brand has a long history, it has been put into research and development and production since 1998, spanning the big brother brands of 2G, 3G and 4G.

There are actually many other brands of domestic mobile phones, such as Meizu and Yijia, but these niche brands are not in decline. They either focus on foreign channels or focus on professional technology, and they are doing well.

Only in China, Huawei, Xiaomi, Oppo and Vivo are too strong. With strong technical support and marketing, they have robbed the domestic mobile phone market, and it is too difficult for other brands to win.

Moreover, as long as we don't make any big mistakes in the development of 5G and don't fall behind, it is difficult to fundamentally change the market structure.

So in everyone's eyes, which mobile phone brands are falling behind? Everyone has their own opinions. Welcome to exchange and discuss ~

The first thing to mention is ZTE, followed by Meizu, Lenovo and Xiaomi.

Needless to say, ZTE's mobile phone is not enterprising.

Many things don't change, and I don't care about mobile phones at all. So it's normal.

Meizu is a little embarrassed to say, after all, it was once a smash hit.

Mainly in Huang Zhang, it was too tangled, and the problem of Qualcomm was not handled well, which led to the payment of patent fees only a few years ago, and finally it could not keep up with the rhythm. Didn't follow suit.

Lenovo is dead, how many sub-brands are there?

Meng Le

Zuk

Gold Saint

....

The decline of Xiaomi lies in being besieged by too many brands.

Because I'm used to cost performance.

Therefore, it is difficult to do high-end, there are too many restrictions, but the potential is still there.

Internationally, Samsung and Apple are actually going downhill, because they are too saturated at present and can only be updated like toothpaste.

Samsung counts as one. Basically, the common problems of every generation of mobile phones occur on the display screen. Apple mobile phone is also one, a classic book is old. Several generations of products are the same, without much change and innovation. Sony's mobile phone is also one. Now in China, we can hardly see him. Lenovo's mobile phone is also one of them. Some Lenovo executives actually say that Apple's iPhone is better than their own mobile phones, and they don't even give themselves the courage to innovate. It's a shame. ! ! It's strange not to regress, Lenovo.

1. Meizu has never had an explosive mobile phone since it spent Ali's investment. Even if the product is very eye-catching, it is reluctant to ship, and finally it has to reduce the price and clear the inventory.

2. ZTE continues to be in a downturn, and it will always break out occasionally. Some things look good, but the system, quality control and marketing are all obstacles.

3. Since Xiaomi 6, Xiaomi's digital flagship has been unsatisfactory. Of course, Xiaomi grocery store is getting more and more prosperous.

4. Samsung mobile phone industry, if you don't advance, you will retreat. Although it is still the boss, how long will its advantages last in the face of domestic brands constantly exploring the international market?

apple

My apple turned into a rotten apple in winter. Electricity consumption 100% when going out, 1 hour when going to work, and 20% when going to the company. What should I do? On the contrary, Huawei's mobile phone is very good, and it doesn't matter if it is charged once a day.

Be related to ...

I bought a Lenovo in college and used it for less than a year. At present, almost no one around me is using Lenovo, and the Xiaomi mobile phone bought for my dad is a favorite of many people.

hammer

Lao Luo changed his master, how long can the hammer live?

recover

ZTE bought in high school is very good, but now it is basically gone. The advertising and imitation effects of oppo and vivo are still very good, and many friends buy them.