How to make Lantern Festival posters? Hotel Lantern Festival event theme planning plan

How to draw a Lantern Festival poster. First, write the theme of the poster in the upper right corner of the screen. Then draw two large bowls containing glutinous rice balls and glutinous rice dumpling fillings on the screen. Then draw a few children, using gold and bright red. Color the poster as the main color, paint the clothes of the three children with blue, and red, and finally add highlights to the theme, and the Lantern Festival poster is completed. Lantern Festival poster tutorial 1. First, write the poster theme of "Lantern Festival" in the upper right corner of the screen, and draw a little girl making glutinous rice balls in the middle of the screen. 2. Then draw two large bowls, one with glutinous rice balls fillings and one with glutinous rice balls. Then draw two children playing and add cute expressions to the glutinous rice balls. 3. Finally, add some auspicious clouds and firecracker decorations to the screen, and the line draft of the Lantern Festival poster is completed. 4. Fill in the blank parts of the picture with gold, color each child, and add a pink face to the glutinous rice balls. 5. Finally, use bright red to color the poster theme, glutinous rice ball bowl, firecrackers, and the bottom of the picture. Use a white pen to highlight the words on the poster theme. The Lantern Festival poster is complete. Hotel Lantern Festival event theme planning plan

Hotel Lantern Festival event theme planning plan

In order to ensure the effective implementation of the event, it is usually necessary to formulate a complete event plan in advance, and the event plan has organized content Clear, clear steps. So how should the activity plan be formulated? Below is the theme planning plan for hotel Lantern Festival activities that I have compiled for you. I hope it can help you.

Hotel Lantern Festival Event Theme Planning Plan 1

1. Overall Goal

Through Christmas and New Year’s Day planning activities, expand the hotel’s visibility and strengthen relationships with business customers Emotional connections can guide the catering consumption of residents in surrounding areas, thereby achieving certain economic and social benefits.

2. Planning content

(1) Arrangement of Lantern Festival activities

1. Smashing golden eggs

Date: xx, month xx, 20xx From xx to xx, 20xx

Time: 12:00 to 13:00 noon, 18:00 to 21:00 in the evening

Event location: Rest area on the right side of the hotel reception desk

Form:

(1) Entertainment activities drive guest room catering promotions

(2) Christmas and New Year’s Day publicity arrangements

1. Publicity Advertising (estimated expenditure: 5,000 yuan)

(1) Make some publicity reports and rigid advertisements in the Special Zone Newspaper, Commercial Daily, and Nanshan Daily (the marketing department is responsible);

( 2) Hang promotional banners and banners (the marketing department is responsible).

(3) Bulk text messaging (the marketing department is responsible).

Activity theme:

Welcome Christmas, celebrate New Year’s Day, smash golden eggs, and win great prizes happily.

Activity time:

From xx, xx, 20xx to 21:00, xx, xx, 20xx.

Event content:

From 18:00 on the evening of xx to 21:00 on January 1, 20xx, if the one-time consumption of food and beverage exceeds 2,000, during the event period Guests who stay in their own room for more than two nights and spend more than 300 yuan on chess and card/KTV at one time can go to the cashier to receive a lucky golden egg card when checking out. There is a limit of 50 golden eggs per day. With the lucky golden egg card, you can go to the lobby golden eggs. Lin Zhong received the lucky hammer from the staff, selected the number of golden eggs he liked, and smashed them with all his strength. Gold flowers suddenly flew everywhere, and luck came in an instant, bringing holiday blessings and condolences to the guests who came to the hotel to spend money. Guests can go to the mall with the dropped prize card to claim the printed prize.

The on-site layout and prize details are attached:

Prizes: 2 special prizes. (The prize is worth about 1,000 yuan and is sponsored by the supplier)

There will be 4 first prizes. (The prize is worth about 500 yuan, sponsored by the supplier)

The 2nd prize for 8 people will be a standard hotel room or food and beverage vouchers. (200 yuan/ticket)

The 30 third prize winners will receive a hotel buffet coupon or a chess and card room consumption coupon.

(worth 50 yuan)

Lucky prize (worth about 15 yuan) hotel business gift. (One Niuniu plush doll)

Hotel Lantern Festival event theme planning plan 2

1. Purpose of the event

By holding a series of promotional activities during the Lantern Festival, Further enhance the restaurant's local popularity, let customers feel the restaurant's local influence and popularity, attract customers, expand the consumer group, which in turn can increase the store's operating income and expand brand influence. Achieve good word-of-mouth marketing in the local area.

2. Activity content

According to the festival characteristics during the Lantern Festival, choose a promotion method that suits you.

3. In-store decoration and atmosphere

1. Post some pictures related to the Lantern Festival and in-store promotion content posters on the restaurant store, mainly in red, highlighting the festive atmosphere of the festival .

2. The restaurant will arrange gift booths on weekends to carry out targeted promotions for dining guests.

3. Starting from the beginning of February, relevant promotional materials will be played in the store within a certain time period every noon and evening.

4. Advertising

1. Promotional leaflets.

2. Newspaper advertisements.

3. Poster production.

Explanation: Franchise stores that need advertising can contact the planning department in advance to cooperate with them in producing promotional renderings and prepare advertising warm-up publicity in advance.

5. Promotional division of labor

1. The distribution of leaflets is completed by relevant departments.

2. Each store is specifically responsible for reservations for individual customers and regular customers.

4. The store manager is fully responsible for promotion and reservation work.

6. Specific promotion activities

1. "Large-scale group meal promotion activity"

Activity content: During the activity, all customers who come to our restaurant to dine can follow the Corresponding number of people enjoy different discounts (except the fifteenth day of the first lunar month).

2 to 4 people can enjoy a 10% discount.

5 to 8 people can enjoy 8.20% off.

9 to 12 people can enjoy a 20% discount.

The Lantern Festival is also the day when Chinese people are most willing to spend money. There is obviously much to be done on how to develop the Lantern Festival market. So how can the catering industry seize the business opportunities contained in Lantern Festival consumption? Of course, we must first conduct market research to accurately grasp the changing trends in people’s consumption during the Lantern Festival, and then formulate more targeted promotion strategies. From the new changes in residents’ consumption during the Lantern Festival in the past two years, we can see that Lantern Festival consumption has three obvious characteristics.

The catering industry must grasp the following holiday service-oriented management methods:

a. Housewife type. That is, the restaurant delivers a complete set of semi-finished products or vegetables for the New Year's Eve dinner to households, replacing the "busy New Year" activities of housewives steaming buns, making meatballs, and frying peanuts. The restaurant only charges a small processing fee.

b. All-inclusive type. That is, the hotel makes reservations for citizens to dine in the hotel for New Year’s Eve dinner or holiday family banquet. Restaurants and hotels should adhere to the principles of diligence, frugality, high quality and low prices, facing citizens, and serving the public, and launch many menus such as "respect for the elderly banquet", "love banquet", "care banquet", "family reunion", etc., aiming to bring the working class to the forefront. Pull toward yourself to expand your target market.

c. Series type. In order to adapt to the consumption needs of modern people, restaurants and hotels should launch family-oriented New Year's Eve banquet express delivery, "rental chefs", and open guest rooms, karaokes, bathrooms and other leisure and entertainment facilities and places to residents to attract residents to the hotel. Have fun during the Lantern Festival.

At the same time, operators in the catering industry should also make a fuss about cultural taste. Food culture should be used as a platform to make people who have worked hard for a year eat relaxed, happy and interesting. Restaurants, restaurants, and teahouses can launch calligraphy and painting photography exhibitions, reading, playing and singing, appreciation of famous music, folklore, acrobatics, magic performances, and famous chefs teaching customers "unique dishes" activities in the store, so that customers can eat, drink, enjoy, watch, and listen together. In one body, eat smartly, have fun, and get spiritual enjoyment at the same time.

Marketing activities should focus on the following aspects:

“One is cheap, ten are loved”.

At the end of the year and the end of the year, merchants should, with the purpose of sincerely repaying consumers, carry out promotional activities such as discount sales, free small items when buying large items, "profits every day, daily discounts".

The layout and decoration of the Lantern Festival in the hotel:

1. Place a pair of golden boys and girls at the main entrance, which will be used until the Lantern Festival. The hotel provides photo and photo services (guest photo washing fee self-care).

2. Hang gypsophila on the plants outside the hotel, stand a large pot of kumquats on both sides of the hotel’s main entrance, and hang red lanterns on the ceiling. Colorful flags are hung diagonally on the outer lawn.

3. A banner reading "——-The Grand Hotel wishes the people of the city a happy New Year" is hung at the gate.

4. The couplets "Golden Cup Drunken Universe" and "Jade Rabbit Welcome the New Year" are posted on the basalt stones on both sides of the gate as "Congratulations on the New Year".

5. The glass doors on both sides of the hotel lobby are pasted with paper-cut patterns of the Year of the Ox.

6. Arrange two staff members (the pair selected by the Human Resources Department) at the front entrance of the hotel, wearing calf costumes and calf headgear, to be responsible for serving guests under the age of 10 who come to the hotel to dine. Children were given balloons (one) and fruit candies (2 pieces).

7. Put colorful flags on the balcony railings on the third and fourth floors.

Hotel Lantern Festival Event Theme Planning Plan 3

1. Event Time

20xx, xx, xx, 20xx

2. Event Festival Analysis

1. The Lantern Festival is a traditional Chinese festival. Traditional activities include eating glutinous rice balls, viewing lanterns, guessing word puzzles, etc. It contains the connotation of reunion, sweetness, auspiciousness and happiness, so our promotional activities focus on following Products related to the Lantern Festival are on sale. At the same time, traditional activities such as fireworks, hanging red lanterns, and guessing charades are used to add to the fun, creating a lively atmosphere during the Lantern Festival and reviving consumer enthusiasm.

3. Purpose of the event

After the Spring Festival, customers’ consumption enthusiasm has dropped. The Lantern Festival is the first festival after the Spring Festival. Therefore, it is necessary to make full use of the lively, festive and reunion atmosphere of the festival to stimulate and induce customer consumption, revive consumption enthusiasm, and increase overall sales. In addition, through various novel and effective promotional activities to consolidate existing customers, discover and cultivate new consumer groups, and enhance the company's visibility and reputation.

IV. Activity content

(1). Complimentary glutinous rice balls with purchase

Customers who spend more than 99 yuan at one time during the activity period can get free glutinous rice balls with their computer receipts. Go to the checkout counter to receive 1 bag of New Year glutinous rice balls (valued at 3.9 yuan); similarly, with a purchase of 188 yuan or more, you can go to the checkout counter to receive 2 bags of glutinous rice dumplings (valued at 7.8 yuan) with your computer receipt. Delivery limit is 500 copies per day.

Note: Collect with a single receipt on the same day, the consumption amount cannot be accumulated

(2), guess riddles and win prizes

Decorate the hall into a Lantern Festival play area , hang lanterns, and post riddle strips in every corner. Anyone can participate in guessing the riddles. Anyone who guesses correctly will win prizes, and the prizes are exquisite gifts.

Performance: The performers have talented store employees coming to *** to perform together, with the purpose of increasing the lively atmosphere of the Lantern Festival.

Remarks

For a wider audience, you can ask couples to participate in a contest of feeding glutinous rice balls to each other to show their affection. You can also ask pregnant women or expectant mothers to compete with expectant fathers in making glutinous rice balls.

If you want to be creative, you can plan a pop-up marriage proposal. First, play a video to send blessings, and then perform the proposal live.

Hotel Lantern Festival Activity Theme Planning Plan 4

1. Activity Theme

Guessing Riddles - Celebrating the Lantern Festival

2. Activity Time

12:30-13:30 noon on February 8, 20xx

3. Event location

Lecture hall on the first floor of the training center

4. Activity preparation

1. Before February 8, the General Management Department will be responsible for collecting various lantern riddles and preparing reward gifts.

2. Venue layout: On the afternoon of February 7, the General Affairs Department assisted the General Management Department in hanging riddles.

3. At noon on February 8th, the General Management Department was responsible for organizing the guessing activities, including personnel notification, answer checking, prize distribution and publicity shooting, etc.

5. Activity rules

1. The riddle guessing activity must be on-site guessing. The riddles in this riddle guessing activity are divided into three groups, with one person in charge of each group. The guessing personnel are not allowed to do so without authorization. Unravel the mystery.

2. Each riddle guesser must check the answer. After confirming that it is correct, the person in charge of the riddle of this group will take off the riddle face and hand it to the riddle guesser. The riddle guesser will go to the prize redemption office with the riddle face to redeem the prize.

3. Guess a riddle correctly and redeem a prize. In order to allow more employees to participate in the event, each person is limited to one guess.

4. 100 riddles:

For riddles 1-25, go to the prize table No. 1 to check the answers. For riddles 26-50, go to the prize table No. 2 to check the answers. , for lantern riddles 51-100, go to the prize redemption table No. 3 to check the answers.

5. Prize setting:

***100 prizes are set, ***three categories, numbers 1 to 25 are the first category prizes, and numbers 26 to 50 are the second category prizes. , 51-100 are three categories of prizes, guess a riddle correctly to exchange for a prize, the event ends when the prize is redeemed.

6. Precautions for activities

1. Quiz guessing in an orderly manner and do not make too much noise.

2. Answers must be queued up and orderly. Anyone who violates the rules will be disqualified from guessing. ;Lantern Festival marketing activity planning plan

In order to ensure that things or work are carried out safely and smoothly, it is often necessary to formulate a thorough plan in advance. The plan is to solve a problem or a project, or the detailed process of a subject. So does anyone know how to write a standardized plan? The following is a Lantern Festival marketing activity planning plan that I have compiled for you. It is for reference only. Let’s take a look.

Lantern Festival marketing activity planning plan 1

With the approach of the Lantern Festival, it is imperative for restaurants to plan the Lantern Festival. The purpose of the plan is to increase the operating income of each store and establish a restaurant brand. Brand image will trigger holiday consumption again. The specific content of the Lantern Festival promotional activity planning plan is as follows:

1. Activity theme

On the fifteenth day of the first lunar month, celebrate the Lantern Festival, and xx catering will send blessings

2. Activity time

Lantern Festival on February 8, 20xx

3. Activity location

xx restaurant

4. Activity content

1. Guests who come to the store to make purchases on the fifteenth day of the first lunar month can participate in the lantern riddle guessing activity. Those who guess correctly will receive a small exquisite gift. Each table is limited to guessing one lantern riddle.

2. Guests who come to the store for consumption on the 15th day of the first lunar month will each receive two Lantern Festivals while supplies last. The business must be registered and financial records kept.

3. On the fifteenth day of the first lunar month, chefs in each store will launch several reunion dishes, symbolizing reunion during the Lantern Festival.

5. Cooperation with departments

1. The planning department is responsible for designing banners, one for each store. The content is: Lantern Festival on the fifteenth day of the first lunar month, xx catering sends blessings, and uses the SMS platform to send Lantern Festival blessings Text message, content: Lantern Festival on the fifteenth day of the first lunar month, _catering sends blessings, _catering wishes you a full moon, round lights, everything goes well, love comes true, dreams come true and people are reunited!

2. The lantern riddles are printed and prepared by each store themselves. (The riddle part is distributed to the guests, and the answer part is placed at the front desk, and the answers are matched according to the serial number)

3. The gifts for guessing the lantern riddles will be distributed according to the existing remaining small gifts in each store, and the financial department will register them.

4. The quantity of Lantern Festival required by each store shall be arranged in advance by our purchasing personnel.

VI. Precautions

1. Each store conducts relevant knowledge training for employees, proactively reminds guests when dining that day, and sends holiday blessings.

2. On the day of the event, the coupon activity will only be given away, and the points card activity will proceed normally.

Lantern Festival Marketing Event Planning Plan 2

1. Event Time

20xx, xx, xx, 20xx

2. Event Festival Analysis

1. The Lantern Festival is a traditional Chinese festival. Traditional activities include eating glutinous rice balls, appreciating lanterns, and guessing crossword puzzles, etc. It contains the connotation of reunion, sweetness, auspiciousness, and happiness. Therefore, our promotional activities focus on the Lantern Festival. Relevant products are promoted.

At the same time, traditional activities such as fireworks, hanging red lanterns, and guessing charades are used to add to the fun, creating a lively atmosphere during the Lantern Festival and reviving consumer enthusiasm.

3. Purpose of the event

After the Spring Festival, customers’ consumption enthusiasm has dropped. The Lantern Festival is the first festival after the Spring Festival. Therefore, it is necessary to make full use of the lively, festive and reunion atmosphere of the festival to stimulate and induce customer consumption, revive consumption enthusiasm, and increase overall sales. In addition, through various novel and effective promotional activities to consolidate existing customers, discover and cultivate new consumer groups, and enhance the company's visibility and reputation.

IV. Activity content

(1). Complimentary glutinous rice balls with purchase

Customers who spend more than 99 yuan at one time during the activity period can get free glutinous rice balls with their computer receipts. Go to the checkout counter to receive 1 bag of Chinese New Year glutinous rice balls (valued at 3.9 yuan); similarly, with a purchase of 188 yuan or more, you can go to the checkout counter to receive 2 bags of glutinous rice dumplings (valued at 7 or 8 yuan) with your computer receipt. Delivery limit is 500 copies per day.

Note: Collect with a single receipt on the same day, the consumption amount cannot be accumulated

(2), guess riddles and win prizes

Decorate the hall into a Lantern Festival play area , hang lanterns, and post riddle strips in every corner. Anyone can participate in guessing the riddles. Anyone who guesses correctly will win prizes, and the prizes are exquisite gifts.

Performance: The performers have talented store employees coming to *** to perform together, with the purpose of increasing the lively atmosphere of the Lantern Festival.

Remarks

For those with a wider audience, you can ask couples to participate in a competition where they feed each other glutinous rice balls with their mouths to show their affection. You can also ask pregnant women or expectant mothers to compete with expectant fathers in making glutinous rice balls.

If you want to be creative, you can plan a pop-up marriage proposal. First, play a video to send blessings, and then perform the proposal live.

Lantern Festival Marketing Activity Planning Plan 3

1. Activity Time:

xxx

2. Activity Subject:

Come to celebrate the Lantern Festival in the first month of the year

3. Activity themes:

1. Come to celebrate the Lantern Festival in the first month of the year and have fun during the Lantern Festival

During the event, supermarkets will launch glutinous rice balls , dumplings, fresh products and other super low prices, the price is absolutely low, act quickly!

xx and other famous and high-quality Yuanxiao, as well as sugar-free Yuanxiao, gift Yuanxiao, fruity Yuanxiao, handmade glutinous rice balls, and Yuanxiao are all here. The newly introduced glutinous rice dumpling machine can make various flavors of glutinous rice balls for customers on site.

Remarks: At least two hours a day (please arrange the activity period by yourself. It is recommended to arrange it during the peak passenger flow period to promote performance improvement. Each department will organize corresponding big brand snap-up activities according to the situation, and strive to snap up prices lower than County average to improve rush buying performance (the purchasing department will negotiate in advance).

2. Bet dice to win the Lantern Festival and have fun

From the 10th to the 15th day of the first lunar month, any customer who purchases more than 58 yuan in supermarkets and more than 88 yuan in clothing and department stores, With your shopping receipt, you can go to the atrium on the second floor to participate in the activity of "Play dice to win the Lantern Festival" once. A single ticket can be cast up to 5 times.

Prize settings:

1. From 1pm to 5pm: a bag of melon seeds. 6pm: 1 pack of Lantern Festival

2. Lantern riddle guessing, lantern riddle culture exhibition

From the tenth to the fifteenth day of the first lunar month, any customer who spends more than 28 yuan in supermarkets and more than 58 yuan in clothing and department stores can participate in the "Riddles Guessing Activity with Prizes" by presenting their shopping receipts. Anyone who guesses any of the lantern riddles can go to the main service desk on the first floor to receive a beautiful gift.

Prize setting: about 1 yuan

Remarks:

① This event must be attended with a shopping receipt.

② The guessed spot light riddle number must match the riddle number, and the answer should be written on the back of the shopping receipt.

③After the correct answer to the riddle is verified by the service desk, you can receive the prize after collecting the answer and posting it on the riddle surface.

IV. Advertising:

1. TV station advertisement, xx advertisement, xx advertisement

TV station media

Broadcast time: February From the 14th to the 19th

2. Lantern riddles: hanging lantern riddles on the first and second floors (in place on the ninth day of the Lunar New Year)

3. Hanging POP to celebrate the Lantern Festival

New Year's goods Lantern Festival flags are hung on the streets

Double-sided (in place on the eighth day of the Lunar New Year)

4. Signs outside the door: large signboards at the East Gate, Round Gate and South Gate (in place on the ninth day of the Lunar New Year)

Broadcast: The service desk broadcasts throughout the building

5. Supermarket cashier/service desk activity notification board: small sign (in place on the ninth day of the Lunar New Year)

6. Door stickers: 1 All main entrances of the building (in place on the eighth day of the lunar month)

7. Banner: Cosmetics stairway on the first floor

KT board double-sided (in place on the eighth day of the lunar month)

Fireworks: one Fireworks are set off outside the building

Lantern Festival marketing activity planning plan 4

1. Purpose of the activity

Further enhance the restaurant by holding a series of promotional activities during the Lantern Festival The local popularity allows customers to feel the local influence and popularity of the restaurant, attracts customers, and expands the consumer group, which in turn can increase the store's operating income and expand brand influence. Achieve good word-of-mouth marketing in the local area.

2. Activity content

According to the festival characteristics during the Lantern Festival, choose a promotion method that suits you.

3. In-store decoration and atmosphere

1. Post some pictures related to the Lantern Festival and in-store promotion content posters on the restaurant store, mainly in red, to highlight the festive atmosphere of the festival.

2. The restaurant will arrange gift booths on weekends to carry out targeted promotions for dining guests.

3. Starting from the beginning of February, relevant promotional materials will be played in the store within a certain time period every noon and evening.

4. Advertising

1. Promotional leaflets.

2. Newspaper advertisements.

3. Poster production.

Explanation: Franchise stores that need advertising can contact the planning department in advance to cooperate with them in producing promotional renderings and prepare advertising warm-up publicity in advance.

5. Promotional division of labor

1. The distribution of leaflets is completed by relevant departments;

2. Individual customers and regular customers are specifically responsible for reservations;

3. The store manager is fully responsible for promotion and reservation work.

6. Specific Promotional Activities

"Large Group Meal Promotion"

Activity content: During the event, all customers who dine in our restaurant can follow the corresponding 'Different discounts apply to the number of people (except the fifteenth day of the first lunar month).

2 to 4 people can enjoy a 10% discount.

5 to 8 people can enjoy a 12% discount.

9 to 12 people can enjoy a 22% discount.

The Lantern Festival is also the day when Chinese people are most willing to spend money. There is obviously much to be done on how to develop the Lantern Festival market. So how can the catering industry seize the business opportunities contained in Lantern Festival consumption? Of course, we must first conduct market research to accurately grasp the changing trends in people’s consumption during the Lantern Festival, and then formulate more targeted promotion strategies. From the new changes in residents’ consumption during the Lantern Festival in the past two years, it can be seen that Lantern Festival consumption has three obvious characteristics:

The catering industry must grasp the following festival service-oriented management methods:

a. Housewife type. That is, the restaurant delivers a complete set of semi-finished products or vegetables for the New Year's Eve dinner to households, replacing the "busy New Year" activities of housewives steaming buns, making meatballs, and frying peanuts. The restaurant only charges a small processing fee.

b. Arrangement type. That is, the hotel makes reservations for citizens to dine in the hotel for New Year’s Eve dinner or holiday family banquet. Restaurants and hotels should adhere to the principles of diligence, frugality, high quality and low prices, facing citizens, and serving the public, and launch many menus such as "respect for the elderly banquet", "love banquet", "care banquet", "family reunion", etc., aiming to bring the working class to the forefront. Pull toward yourself to expand your target market.

c. Series type.

In order to adapt to the consumption needs of modern people, restaurants and hotels should launch family-oriented New Year's Eve banquet express delivery, "rental chefs", and open guest rooms, karaokes, shower rooms and other leisure and entertainment facilities and places to residents to attract residents to the hotel. Have fun during the Lantern Festival.

At the same time, operators in the catering industry should also make a fuss about cultural taste. Food culture should be used as a platform to make people who have worked hard for a year eat relaxed, happy and interesting. Restaurants, restaurants, and teahouses can launch calligraphy and painting photography exhibitions, reading, playing and singing, appreciation of famous music, folklore, acrobatics, magic performances, and famous chefs teaching customers "unique dishes" activities in the store, so that customers can eat, drink, enjoy, watch, and listen together. In one body, eat smartly, have fun, and get spiritual enjoyment at the same time.

Marketing activities should focus on the following aspects:

“One is cheap, ten are loved”. At the end of the year and the end of the year, merchants should, with the purpose of sincerely repaying consumers, carry out promotional activities such as discount sales, free small items when buying large items, "profits every day, daily discounts", etc.

The layout and decoration of the Lantern Festival in the hotel:

1. A pair of golden boys and girls are placed at the main entrance, which will be used until the Lantern Festival. The hotel provides photo taking services (guest photo washing fee self-care).

2. Hang gypsophila on the plants outside the hotel, stand a large pot of kumquats on both sides of the hotel’s main entrance, and hang red lanterns on the ceiling. Colorful flags are hung diagonally on the outer lawn.

3. A banner "xx Hotel wishes the people of the city a happy New Year" is hung at the gate.

4. The couplets "Golden Cup Drunk Universe" and "Jade Rabbit Welcome the New Year" are posted on the basalt stones on both sides of the gate as "Congratulations on the New Year".

5. Paper-cut patterns of the Year of the Ox are affixed to the glass doors on both sides of the hotel lobby

6. Arrange two staff members (the pair selected by the Human Resources Department) at the front entrance of the hotel, wearing Wearing a calf costume and a calf headband, he is responsible for distributing balloons (one) and fruit candies (2 pieces) to children under the age of 10 who come to the hotel to dine.

7. Put colorful flags on the balcony railings on the third and fourth floors.

Lantern Festival marketing activity planning plan 5

Activity theme:

20xx Lantern Festival promotion planning

Activity slogan:

Love the Lantern Festival (Meet in the Lantern Festival, it’s the Lantern Festival again, the beautiful scenery of the Lantern Festival, the red lanterns are hung high, the Lantern Festival is celebrated in a prosperous manner)

Activity and festival analysis:

1. The Lantern Festival is a traditional Chinese festival. Traditional activities include eating glutinous rice balls, appreciating lanterns, and guessing crossword puzzles, etc. It contains the connotation of reunion, sweetness, auspiciousness, and happiness. Therefore, merchants’ promotions can focus on the Lantern Festival. Relevant foods and commodities will be promoted. At the same time, traditional activities such as fireworks, dragon dances, hanging red lanterns, and word puzzles are used to add to the fun and create a lively atmosphere of the Lantern Festival.

2. As soon as the Spring Festival is over, Spring Festival clothing will be on the market. For students, a new semester will also begin, so the Lantern Festival promotion can also focus on clothing, student supplies, etc.

Activity content:

1. A joint exhibition of delicious glutinous rice balls for the Lantern Festival

1. Open a glutinous rice dumpling food counter, including various brands of glutinous rice dumplings: Rulongfeng Tangyuan series, Missing Tangyuan series, Sanquanling series, Youkang series. The flavors include Babao Nut, Black Sesame, Sesame Peanut, Rose Bean Paste, Hawthorn, Five Kernels, Peanut Sesame, Sugar-free, Halal, Rice Wine, etc.

2. If you purchase over 88 yuan in the supermarket, you will receive a bag of glutinous rice balls or a small lantern, worth about 5 yuan.

2. Lantern Festival Snack Street

A snack street is opened at the entrance of large shopping malls and large supermarkets, with about ten stalls, including glutinous rice balls, candied haws, stinky tofu, fried sausages, mutton skewers, tenderloins, etc. , made on-site, you will get a snack coupon worth 10 yuan when you spend more than 100 yuan, and you will get 20 yuan when you spend more than 200 yuan, and so on. The more you buy, the more you get. The supermarket is limited to a single small ticket.

Activity description:

1. In addition to shopping, admiring lanterns and having fun, eating and drinking are also indispensable during the Lantern Festival. After shopping, it is important for customers to eat some delicious snacks Must be a huge one.

2. Set up a service office on site. Customers can go to the service office with their shopping receipts to receive snack coupons. With the snack coupons, customers can go to the stalls to buy snacks.

3. Snack coupons cannot be exchanged for cash, and no exchange is available.