A program to go home for the New Year.

In order to ensure the effective implementation of activities, it is necessary to make an activity plan in advance, which is a written plan that defines the time, place, purpose, expected effect, budget and method of activities. Do you know what kind of activity plan can really help us? The following is my plan to go home for the New Year. Welcome to share.

Spring Festival travel rush's Return Plan 1 I. Background

The closer the Spring Festival is to the end of the year, the more people yearn for the warmth of home.

A large number of foreign vagrants who study, work and start businesses in first-and second-tier cities have embarked on the journey of going home for the New Year. The main purpose of their return home is to celebrate the Chinese New Year, travel and visit relatives and friends. In addition, investing in home ownership has also become one of their activities.

Through the statistical analysis in previous years, nearly a quarter of the customers who clinched the deal in the Spring Festival came from returning home, and the promotion of returning home has attracted more and more attention from the industry. Make use of the golden opportunity before and after the Spring Festival to push the offer, and formulate special preferential schemes to attract buyers or returnees who intend to buy their own homes at the end of the year.

Second, the * * * who return home to buy a home.

These customers want to live in first-and second-tier cities, with equal investment value and residential value. Generally, they consider high-end buildings with good image, strong quality and taste, and pay more attention to exotic customs and unique architectural design. These buildings look fashionable and international, enjoying the same living environment and quality of life as the first-and second-tier bustling cities, with high cost performance.

However, from a sociological point of view, the emotional needs of the elderly are the biggest consideration to promote the purchase of houses. Whether the only-child parents buy a house or the group over 45 years old buy a house, there is a consideration of providing for the elderly. China's traditional ethics pursuit of falling leaves and homesickness, as well as the traditional ethics of "parents must travel well here", urged them to return to China to buy a house.

There is a trend of polarization in the demand for apartments. Young customers choose to buy small huxing, middle-aged people choose large huxing.

Third, suggestions for promotion of returning home

Home buyers are a part of potential customers that can't be ignored. Rising Sun Blue Bay adopts effective promotion strategies on the basis of accurate segmentation of repeat customers, and takes targeted promotion for repeat customers on the basis of maintaining the original price (or the increase within 300 yuan/㎡). The suggestions are as follows:

1. Promotion time:

202 1 1 20, preparation and brewing began. With the promotion of the Spring Festival, the three weeks before and after the Spring Festival are generally the peak of the transaction.

2. Promotion method:

A. Take the form of "30,000 houses for inspection" to directly lower the threshold for home ownership and stimulate transactions.

Still a low down payment strategy, the contract price has not changed, and it has not harmed the interests of the old owners. We don't have many houses left, and the sales volume is not very large, which will not cause great financial pressure, but it has brought good sales performance.

B, launch the "Youth Home Purchase Plan", "90,000 yuan to buy a house for free 1 10,000 yuan decoration gift" (excluding the discount of 50,000 to 70,000 yuan, only 20,000 to 30,000 yuan for booking).

For the 80㎡ unsalable apartment, the original price is calculated according to the down payment of 90,000 yuan, and the decoration gift is given 1 10,000 yuan. At the same time, compared with the discount of "30,000 rooms with a view", customers feel that they earn more 1 1,000 yuan, so they choose this discount in large quantities.

C, the "tax-free preferential" plan, exempt from deed tax and stamp duty.

For returning customers, they are confirmed by means of return air tickets, air tickets, charging vouchers, work permits, student ID cards and rural household registration certificates. In addition to the "30,000-room viewing" discount, you can also enjoy exemption from deed tax and stamp duty (only for the first suite).

3. Promotion:

A terminal advertising signs, banners, on-site Yi Labao and X-box reminders covering the main roads of repeat customers such as stations, high-speed toll stations and township entrances;

B, cooperate with the' supermarket' with the largest flow of people in villages and towns, issue DM bills, and put them on the spot in Yi Labao (all customers who introduce customers to their homes enjoy a trading reward of 1 000 yuan);

C, increase the efforts to bring the old with the new, and pass on the preferential information of returning home to the surrounding friends through the old customers, and enjoy the trading reward of 1 1,000 yuan for all transactions;

D, through insiders and SMS, on the one hand, it can deliver preferential information, on the other hand, it can pay a New Year call and enhance the reputation of the project.

4. Promotion demand:

Pay equal attention to emotional appeal and product quality appeal during the Spring Festival. Through emotional appeal, it can be closer to the hearts of buyers. Product appeal can appeal to real estate to synchronize urban taste and international quality, appeal to high cost performance and appeal to traditional ethical feelings.

Fourth, festival activities.

1. Go home to buy a house and send home appliances during the Spring Festival, and the winning rate is 100%.

Activity object: buyers from 2002 1 year1month-March.

Activity time: 202 1 year 65438+1October 24th 14:00.

Lottery method: the buyer receives lottery tickets with the purchase contract and invoice, fills in the room number, name and signing date, puts them into the lottery box, and the house owner draws various awards.

Reward setting

First prize: microwave ovens (2 sets, worth 600 yuan)

Second prize: induction cooker (5 sets, worth 500 yuan)

Third prize: brand winter quilt (8 pieces, worth 400 yuan)

Fourth Prize: Brand Gift Cup (18, worth 68 yuan)

I will pay for your Spring Festival.

Activity target: 202 1 year 1 month -3 months subscription customers.

Activities enjoy preferential consumption reimbursement from the first day to the seventh day of the year. Customers can provide invoices with the maximum amount of 1000 yuan. Signing a contract after the year can directly reduce the price and give customers a good publicity stunt.

The second plan of Spring Festival travel rush's return home activity is to conscientiously implement the notification requirements of the higher authorities on carrying out the safe and high-quality service competition for migrant workers' safe return home (posts) in Spring Festival travel rush, and further improve the transportation work for migrant workers' safe return home (posts) in Spring Festival travel rush. The ministries and agencies decide to "carry out the" Spring Festival travel rush migrant workers' safe return home (posts) safe and high-quality service competition "during Spring Festival travel rush every year. Combined with the actual traffic work in our city, the following implementation plan is formulated:

I. Guiding ideology

Guided by Scientific Outlook on Development, with "safety, speed, quality service, warmth and harmony" as the activity carrier, we will vigorously carry forward the core values of "giving full play to talents, flowing goods smoothly, serving the masses and contributing to society" in the transportation industry, deepen the cultural construction and civilization creation in the transportation industry, firmly establish the consciousness of "traffic first", actively create convenient conditions for migrant workers to return home safely and return to their posts, and fully complete the road and post construction in our city.

Second, the scope of competition.

The city's transportation system, road and waterway transport passenger transport enterprises, management departments and trade unions.

Third, the competition time.

The annual peak in Spring Festival travel rush during the "XX Five-Year Plan" period (subject to the peak time in Spring Festival travel rush determined by the National Development and Reform Commission).

Fourth, the content of the competition

(1) organization guarantee. The main leaders take the lead, the organization is perfect, the personnel participate extensively, and there is a feasible competition plan. The transportation organization, safety management, market supervision, emergency support, on-duty duty, information submission and other systems are perfect, the organization, measures, services and guarantees can be put in place, and all work is carried out in an orderly manner.

(2) Safe production. There are no major and above traffic accidents, there are perfect emergency plans for peak safety operation and special weather in Spring Festival travel rush, the technical condition of passenger cars (ships) is good, and the driving recorder with satellite positioning function is installed and used as required. Drivers and passengers shall strictly implement the driving rules of passenger cars (ships), and do not drive overloaded, overspeed and overcrowded cars (ships), cars (ships) with potential safety hazards, fatigue driving and cars (ships) with mixed passenger and cargo. Safety measures for driving (ship) are in place. Road passenger transport operators strictly implement the safety notification system. The "three products" inspection of passenger stations, docks and ferries was solid and effective, and the safety management responsibilities such as "three no-entry, five no-exit" and "three customs and one supervision" were put in place.

(3) excellent service. Take the initiative to go deep into places where migrant workers are concentrated, such as parks, enterprises and construction sites, to provide quality and thoughtful services for returning migrant workers. According to the passenger flow situation, organize passenger shuttle bus and direct chartered transport services, provide migrant workers with "point-to-point, door-to-door" special ticketing services such as group car (boat) ticket booking, door-to-door ticketing and mobile ticketing, and open up a green channel for migrant workers to book tickets, purchase tickets and ride (boat); Strict implementation and enforcement of passenger service standards to ensure that the car (ship) looks clean and tidy. The drivers and passengers are patient and enthusiastic, the service information provided is timely and accurate, and various service measures are put in place.

(4) Service management of passenger station. According to the requirements of "orderly unblocking, reasonable transportation capacity, timely delivery and thoughtful service", the management system of passenger stations, docks and ferries is sound, and the facilities are complete and effective. There are emergency measures and plans to deal with emergencies. In case of abnormal weather or unexpected events, 24-hour train service can be provided for stranded passengers. Measures such as increasing the ticket sales window and extending the ticket sales time have been put in place. The indoor and outdoor environment of waiting (ship) is clean, the station attendants are active and enthusiastic, the passenger satisfaction is high, and the complaint rate is low.

(5) Competition publicity. The publicity work of the contest is rich in content, novel in form and extensive in participation. Can make full use of newspapers, television, Internet and other publicity media, timely report the industry trends, good deeds and advanced models during the competition in Spring Festival travel rush, and timely submit the competition information to the Municipal Bureau of Competition Office.

Verb (abbreviation for verb) organizes leadership.

The Municipal Bureau set up a competition leading group to lead and deploy the city's transportation system competition activities. The office of the leading group is located in the Transportation Management Office of the Municipal Bureau and is responsible for the daily management of the competition. County Transportation Bureau and relevant units of the municipal transportation system should also set up corresponding competition leading bodies and report them to the office of the leading group of the Municipal Bureau. (See attachment 1 for the list of team members. )

Recognition of intransitive verb contest

During the "XX Five-Year Plan" period, after the end of Spring Festival travel rush every year, the Municipal Bureau will summarize the competition activities, select advanced units and individuals, and report them to the Provincial Competition Office. Advanced collectives and individuals with outstanding deeds and achievements will be reported to the Ministry of Transport and the National Committee of China Seafarers' Construction Trade Union for commendation, and the "National May 1 Labor Award" and "National May 1 Labor Medal" will be recommended as appropriate. (See Annexes 2 and 3 for recommended approval forms).

Seven, several requirements

(1) Making a competition plan. All units should formulate implementation plans in a targeted manner, improve leadership organizations, clarify post responsibilities, actively carry out special services, and create convenient conditions for migrant workers to travel. Each unit competition implementation plan should be submitted to the Municipal Bureau Competition Office before the start of Spring Festival travel rush every year.

(two) to carry out cooperative activities. Combined with the actual work in Spring Festival travel rush, carry out various cooperation activities, create a warm and harmonious competitive atmosphere, and establish the image of quality service in the transportation industry. On New Year's Eve, the Spring Festival, the fifteenth day of the first month, etc., the main members of the competition leading group of each unit should personally guide the service at the station, wharf and ferry to ensure the timely, smooth and satisfactory travel of migrant workers.

(3) Ensure transportation safety. During the rush hour in Spring Festival travel rush, the transportation departments at all levels and the road and waterway transportation management agencies should scientifically adjust the transportation capacity, do a good job in safety guarantee, strengthen the safety supervision of important periods, important sections and important vehicles for migrant workers to return to their hometowns, and prevent "three overload and one shortage" and mixed passenger and freight. In case of bad weather, you should contact the traffic police, road administration and other departments in time to do a good job in traffic guidance. In areas with relatively concentrated passenger flow, you can arrange special personnel and special vehicles to escort you.

(4) Strictly recommend identification. All units should do a good job in recommending advanced collectives and individuals in the industry, and the recommended places should be tilted to grassroots units and frontline posts. We should give full play to democracy, strictly recommend procedures, and effectively organize and implement them in accordance with the procedures of mass appraisal, unit review and approval by the Municipal Bureau. The recommended advanced collectives and individuals must be publicized in this unit. After publicity without objection, the recommended approval form and competition work summary (paper and electronic version) will be submitted to the Competition Office of the Municipal Bureau within 15 working days after the end of Spring Festival travel rush every year.

Scheme III of Spring Festival Homecoming Activities In order to promote the transfer of employment of migrant workers returning home in the Spring Festival of 20XX and maintain social harmony and stability in our city, this implementation scheme is formulated in combination with the actual situation in our city.

I. Guiding ideology

Through four activities, such as sending skills, sending jobs, sending policies and send warm, we recommend skilled migrant workers to work in counterpart enterprises, creating a new way for government-led, enterprises and departments to effectively solve the employment problem of migrant workers.

Second, the activity time

January and April of 20XX.

Third, the work measures

(A) to strengthen dynamic monitoring, timely grasp the situation of migrant workers returning home. The city 18 townships and three agriculture-related streets set up monitoring points, and counties, towns and villages should arrange special personnel to be responsible for the investigation and statistics, implement the weekly report system, and collect them in the Municipal Migrant Workers' Office before work every Friday. Before the Spring Festival, the labor and social security workers in towns (streets) and villages conducted surveys on migrant workers returning home, went deep into the countryside, established basic ledgers by category, grasped the training needs, employment situation and entrepreneurial intention, and provided a basis for the next implementation of employment services, skills training and entrepreneurial support.

(2) Collect employment information and broaden employment transfer channels. The first is to collect local employment information. 20XX 1 month, city, county, township (street) public employment service agencies go deep into all kinds of employment units in the city to collect employment information extensively, focus on strengthening the tracking service of new projects in industrial parks, fully understand the employment demand of the city, and establish accounts in different categories. The second is to collect foreign information. City, county, district public employment service agencies should do a good job in inter-provincial labor cooperation, arrange special personnel to collect labor information in Pan-Yangtze River Delta and other regions, establish a long-term information exchange and cooperation mechanism with local social departments, and find out the employment demand, industry type, wages and other conditions. The third is to exchange information in a timely manner. County, township (street) three-level employment service agencies collect information every Friday and report it to the municipal human resources market; Huaibei Employment Network and Huaibei Employment Newspaper set up a special edition of migrant workers' transfer employment information.

(3) Strengthen job docking and employment services. Starting from 20XX 1 month, the city, county and district human resources markets should set up special windows for migrant workers' employment services to provide free employment services such as job introduction, career guidance, policy consultation, employment and unemployment registration for every migrant worker who comes to apply for a job. Street (township), community (village) labor and social security institutions should carry out employment transfer services for returning migrant workers, and post national, provincial and municipal policies and employment information on promoting the employment of migrant workers on the information outdoor bulletin board. Before and after the Spring Festival, all counties and districts should organize at least 1 large-scale special job fairs for migrant workers, and all towns should organize at least 1 labor matchmaking meetings. City, county, district public employment service agencies should organize a job sending activity to the countryside, organize recruitment units to go deep into villages and towns, and send employment information and policies to the doorstep of migrant workers in the form of mobile recruitment.

(4) Strengthen the skills training of migrant workers and enhance their ability to transfer employment. Publish the list of designated training institutions, training positions and contact information of migrant workers in the city in the news media, and guide migrant workers to choose training institutions and training professional positions independently. Counties, towns and villages should establish a registration account for migrant workers' skills training, guide designated training institutions to carry out order-oriented training, and make a good connection between training and employment. (5) Strengthen entrepreneurial services and encourage migrant workers to return to their hometowns to start businesses. Strengthen the entrepreneurship training of migrant workers and improve their entrepreneurial ability through entrepreneurship training. Strengthen the construction of entrepreneurial project library, widely collect entrepreneurial projects that are suitable for returning migrant workers to start businesses with less investment, quick results and good market prospects, and provide them to migrant workers with entrepreneurial will free of charge. Implement entrepreneurship support policies and support them in tax incentives, financial credit, employment support and entrepreneurship services. County Employment and Re-employment Pioneer Park and Returning Migrant Workers Pioneer Park should actively open to migrant workers who return home to start businesses and enjoy relevant employment support policies.

(six) to strengthen publicity and guidance, and create a good atmosphere. Before the end of 20XX 12, the employment and entrepreneurship policies of migrant workers will be compiled into a book or printed into leaflets, which will be widely distributed through railway stations, bus stations and social security platforms. Make full use of radio, television, newspapers, internet and other media to publicize policies, measures and advanced models to promote the employment and entrepreneurship of returning migrant workers. From 20XX 65438+ 10/0, all towns and villages should uniformly hang slogans such as "I add luster to the construction of my hometown, and I am honored to start a business in my hometown". Before and after the Spring Festival, counties, towns and villages should organize a work conference for returning migrant workers to commend advanced models of migrant workers' employment transfer.

(seven) to strengthen organizational leadership, the implementation of work responsibilities. Set up a leading group for migrant workers' transfer of employment in the Municipal People's Social Security Bureau, comprehensively deploy migrant workers' transfer of employment, decompose the objectives and tasks at different levels, and clarify the responsibilities at all levels. County, township (street) to establish migrant workers transfer employment service agencies; The administrative village shall determine a member of the villagers' committee as the labor security information officer.