Successful Case Analysis of Huawei Company _ Successful Case Analysis of Huawei Enterprise

Huawei, the only unlisted company in the world's top 500 companies, has expanded at a rate of 654.38+0,000 times in 26 years' efforts, with an annual income of 40 billion US dollars and a team of 654.38+0.5 million people. They are keen, persistent, enthusiastic and fruitful. What do they rely on? The following are the successful cases of Huawei that I have compiled for you. Welcome to read!

Analysis of successful cases of Huawei 1 GSM;

Extensive cooperation between Huawei and multinational operator MTN in Africa

As a multinational operator, MTN is the mainstream operator in southern Africa, serving six countries in southern Africa: South Africa, Nigeria, Uganda, Cameroon and Rwanda. By the end of 2003, MTN had more than 9.5 million GSM network users.

The cooperation between Huawei and MTN has covered Nigeria and Uganda. It has become the second largest equipment supplier of MTN, with nearly 2 million wireless users.

Construction of Nigeria M900/M 1800 dual-frequency network, covering the capital region, including Abuja, Kano and Kaduna, to achieve ultra-high density urban coverage, highway coverage, satellite transmission and wide coverage.

Thailand AIS GSM network

After repeatedly comparing equipment performance, cost and after-sales service, AIS, the largest operator in Thailand, chose Huawei as one of the equipment suppliers.

By 2003, the capacity of Huawei GSM equipment on AIS in Thailand had exceeded 1 10,000 users, covering the whole of Thailand and becoming one of the leading online manufacturers. Including many world-class attractions in Thailand: Chiang Mai, Pattaya and Phuket. Build AIS 900/ 1800 dual-frequency network, cooperate with many manufacturers, and the interface is excellent and open.

Huawei GPRS equipment has also been successfully applied in AIS network, and successfully docked with other manufacturers' equipment. The total number of users reached 6.5438+0.4 million, and all AIS mobile intelligent network equipment was provided by Huawei, with more than 6.5438+0.4 million intelligent network users.

In 2002, AIS Huawei GSM/DCS dual-band network in Thailand was acquired? AIS Network Best Quality Award? . Huawei's mobile communication equipment runs stably, and its fast and high-quality service has been fully affirmed by users, and it has established a good brand in Thailand and surrounding markets.

CDMA:

Huawei CDMA serves Portugal

Inquam is a multinational mobile operator headquartered in the UK. Inquam operates networks in Britain, Romania, France, Portugal, Morocco and other countries.

Inquam uses Huawei CDMA450 equipment to build a mobile network covering Portugal, with a network capacity of 300,000 users, providing special services such as PTT and positioning based on gpsOne, and directly supporting EV-DO. Inquam's CDMA 1X EV-DO network opened in Portugal is the first CDMA network in Western Europe.

Portugal is a beautiful coastal country in western Europe, attracting a large number of vacationers every year. Huawei CDMA2000 products successfully entered Portugal, which is the first time that CDMA system has been applied to developed countries in Western Europe.

CDMA network serving NTCH in the United States

On February 8, 2004, at 65438, NTCH Company and Huawei officially released their CDMA2000 mobile networks under the brand of Cleartalk. The successful commercialization in the United States, the birthplace of CDMA technology, marks the industry's comprehensive recognition of Huawei's leading position in CDMA2000 system.

Huawei provides Cleartalk with an end-to-end CDMA2000 system, including MSC, BSC, BTS, HLR, PDSN and terminals. In addition to providing basic voice services, it will also provide SMS, MMS and 1X data services.

Headquartered in Los Angeles, NTCH started CDMA operation in 1900M frequency band in 1999. NTCH has the right to operate in the southern United States 16.

WCDMA:

Etisalat WCDMA network in UAE

From June 5 to February 2004, the WCDMA network of Emirates Telecom was officially put into commercial use. The network was built by Huawei Technologies Co., Ltd. Emirates WCDMA network is a global 1 1 commercial WCDMA network and the first 3G network in the Middle East. It took only three months to complete all the project construction, creating four world firsts:

The world's first commercial WCDMA network operated by traditional GSM operators;

For the first time in the world, the roaming handover between 2G/3G was realized, and the 2G network was successfully connected to the 3G core network.

The world's first commercial R4 softswitch architecture core network;

The first WCDMA network providing both prepaid and post-paid services.

United Arab Emirates, one of the richest countries in the world. The penetration rate of mobile communication is 75%.

Etisalat, the only telecom operator in UAE, is one of the top 500 companies in the world.

WCDMA commercial network in Hong Kong on Sunday

Hong Kong is one of the most complex wireless coverage environments in the world. Communication is developed, and the mobile penetration rate is as high as 120%.

Huawei undertook the construction of WCDMA commercial network in Hong Kong on Sunday, covering Hong Kong Island, Kowloon, New Territories and the whole Hong Kong region including outlying islands. With the excellent performance of wireless devices and the mature architecture of network platform, Huawei has become the exclusive supplier of basic network, mobile phone and business platform for WCDMA commercial network on Sunday. Huawei's mature experience in application and network planning, * * * site and * * * antenna technology have successfully solved the wireless coverage in densely populated areas in Hong Kong.

Today, SUNDAY fully promotes its excellent 3G high-speed data service in Hong Kong, and the 3G data card is provided by Huawei.

TELFORT WCDMA network in Netherlands

The Netherlands is located in the northwest of continental Europe and enjoys? European gateway? Known as. The Netherlands is one of the most developed countries in the world, and its average ARPU is the highest in the European mobile market. Telfort is a leading mobile operator in the Netherlands. Independent consumer organizations? As one of the best television networks in the Netherlands.

On June 8, 2004, Chinese and Dutch governments Wen Jiabao and Prime Minister Balkenende attended the signing ceremony of Telfort and Huawei WCDMA 3G project, which was the first cooperation between China and the Netherlands in the field of telecommunications.

The Telfort WCDMA commercial network built by Huawei will cover the whole Netherlands. Huawei provides innovative and fast distributed UMTS solutions, which not only solves the risk of computer room acquisition, but also helps operators save long-term operating costs.

? Through inspection and certification, TELEFORT chose Huawei to build a WCDMA network covering the whole Netherlands. We are very happy to have Huawei as our strategic partner for future development. We believe that advanced technology will provide better service for our customers. ? -CEO of Telford

Provide WCDMA test service for Tunisia

In June, 2004, Huawei's WCDMA equipment provided a 3G test site for Tunisia, and will provide commercial services in the second half of 2005.

In June 2005, the second phase of WSIS conference organized by ITU will be held in picturesque Tunisia. Government officials, private institutions and social organizations from all over the world will gather in Tunisia. The WCDMA network built by Huawei will provide services for Tunisia and Ha Mamat, where the conference will be held.

Huawei provides a complete set of end-to-end solutions including wireless base station system, core network, mobile intelligent network, mobile data service platform and 3G mobile phone terminal. The whole network is based on R4 protocol and soft switch architecture. At the same time, Huawei also provides a wealth of data services, including MMS, VOD, VP, VC, and watching TV on mobile phones. People from all over the world will experience the wonderful 3G world through Huawei's network.

? In view of the importance of this network to serve global dignitaries, the requirements for network security, stability, advanced technology, flexibility and diversity of services are very strict. Huawei was finally chosen, not only because of its strong strength in 3G, but also because it is a trustworthy partner? -Director of Tunisia Central Institute of Posts and Telecommunications.

Emtel WCDMA commercial network in Mauritius

Mauritius is located in the eastern part of the African continent and is rich in tourism resources. Island of sunshine? Good name. As a famous tourist island and duty-free port in Africa, its per capita GDP ranks first in Africa.

Emtel is a well-known mobile operator in Mauritius, and it is famous as the first first generation analog mobile wireless system provider in the southern hemisphere.

After repeated bid evaluation, Emtel finally chose Huawei. Huawei provides an end-to-end solution based on 3GPP R4 version. And provide a wealth of services: video communication, voice prepaid services, GPRS prepaid services, high-speed circuit domain data services, high-speed packet domain data services, MMS, location services, supplementary services.

Malaysia telecom TM WCDMA network

Malaysia, with a population of more than 20 million, is a famous tourist and industrial country in Southeast Asia with developed mobile communication services. Malaysia Telecom is the largest operator in Malaysia, with full-service operation photography and a high position in the telecom operation market in Southeast Asia. It is the first multinational operator in Southeast Asia to obtain 3G photography.

From June 5, 2004 to 10, Malaysia Telecom and Huawei formally signed a contract to build a 3G network. Commercial scale in 2005. By integrating 3G into the life of Malaysian people, Malaysian users have experienced the charm of 3G for the first time. Now, more and more users have realized the convenience brought by 3G and a brand-new lifestyle in the 3G era by using 3G services.

In the process of network construction, Huawei provides enhanced coverage solutions for dense urban areas, helps Malaysia Telecom optimize its network, and meets the coverage needs of complex urban areas with various base station solutions such as indoor, outdoor and small base stations.

Huawei Company's Successful Case Analysis Part II Development Strategy Huawei insists on customer-centered, struggler-oriented, customer-oriented and continuous innovation.

Huawei is actively committed to the sustainable development of social economy, striving to build a better and fully connected world for everyone and realize the comprehensive interconnection between people, industries and things. Integrate global resources, carry out localized management, improve local technology and economic level, and realize win-win and sustainable development between the whole industrial chain and industries.

In order to adapt to the revolutionary changes that are taking place in the information industry, Huawei is constantly innovating around customer needs and technological leadership, opening cooperation with industry partners, focusing on building future-oriented information channels, and continuously creating value for customers and the whole society. Based on these value propositions, Huawei is committed to enriching people's communication and life and improving work efficiency. At the same time, Huawei strives to become the first choice and best partner for telecom operators and corporate customers, and become a brand deeply loved by consumers.

1, Huawei's integration strategy

(1), horizontal integration strategy

Huawei's main business scope is switching, transmission, wireless and data communication telecommunications products, providing network equipment, services and solutions to customers around the world in the telecommunications field.

(2) vertical integration strategy

Huawei faces fierce competition in the communication information market, and Huawei has always been able to remain invincible and take the initiative in the competition process. This is due to the implementation of Huawei's intelligent vertical integration strategy.

? Forward integration strategy

The implementation of forward integration strategy can help Huawei control sales and distribution channels, and help to improve the situation of inventory backlog and output decline.

? Backward integration strategy

That is, the production and operation of raw materials, auxiliary materials, energy, packaging and services needed for the development of the original business of the enterprise. Huawei has successively established Huawei Technologies Co., Ltd., Hisilicon Company and Huawei Symantec Company. From raw materials, research and development, cooperation with distributors, technical support and services. Huawei has greater control over the cost, availability and quality of raw materials. At the same time, we have many independent property rights and differentiated products and services, and we have enough confidence and strength when negotiating with communication giants such as Cisco, Ericsson, Nortel and Bell.

(3) Diversification strategy? Selection of relevant diversification strategies

Huawei is constantly exploring new products and technologies in the telecommunications industry.

competitive strategy

Specialization strategy

Huawei did not take the road of diversified development, but chose to be only an equipment supplier and chose a professional development strategy. Where is it located? Become a world-class and leading supplier of communication equipment. ? It was written into the "Huawei Basic Law" and determined in the form of a system.

1. Outsourcing non-core business.

2. Professional product system

Low-cost strategy

Huawei's low-cost strategy: make full use of China's cheap and abundant labor resources and raw material costs. So that the manufactured products are cheap and beautiful.

First, it has long-term cost and price advantages; Second, the advantage of lower operating costs; Third, the input cost of outsourcing resources is low; Fourth, technological progress to further reduce production costs; 5. Process reengineering. 1998, IBM was hired to rebuild the whole Huawei enterprise from the aspects of organization management, corporate culture and product line. Further improve the efficiency of enterprises and reduce production costs and operating costs.

differentiation strategy

By providing excellent service and differentiated after-sales service advantages, Huawei's response speed is very fast. Make their products have strong competitiveness.

Mixed strategy

Hybrid strategy refers to the strategy of providing high-quality differentiated products at low cost, then making use of cost advantage to set a lower price than competitors' products, and establishing competitive advantage by providing extra value for buying a house. Not selling is the most expensive, selling is the best.

This strategy chosen by Huawei has its own advantages. In 2004, Huawei won the favor of Neuf, the second largest network operator in France, at a price 20% lower than that of its competitors.

For differentiated products in terms of price advantage, Huawei also directly invests, co-owns shares or shares in the other party when appropriate, and integrates with partners at the capital level to provide value-added services for buyers.

& gt& gt& gt More successful cases of Huawei are on the next page.