Clothing store business plan template (3)

Clothing store business plan template 3 I. Overview

Some people say that there are three key conditions for opening a shop: the first is the location; The second is location; The third is the location? . It can be seen that the development of stores has a far-reaching impact on the successful operation of the company's specialty stores. Alliance leaders and franchisees need to work closely together, comprehensively think about and formulate the store opening strategy, and formulate and implement the store opening plan in the most effective way, including market analysis, business circle investigation, site selection, decoration, opening preparation and opening. All equipment, devices and articles should also be ready within the specified time. In order to strive for the fastest and highest economic benefits.

Second, the process

Market analysis-business circle investigation-site selection-decoration-opening preparation-opening.

Analysis:

1. Considering that the clothing store is a new store, in order to reduce the rent and cost, the storefront area can be smaller, so I decided to rent a storefront of about 10 square meter first.

2. There are two prosperous areas, but brand management must be in this brand street. Only by looking for shops in this street can it be commercial.

3. The general store should be operated according to local conditions, because monopolizing a brand is risky. It should include second-line and third-line brands and accessories.

Site selection:

Opening a shop is a very popular investment and financial management method at present. Indeed, if you open your own shop as a boss, if your business situation is ideal, you can not only effectively preserve and increase your property, but also gain a sense of accomplishment psychologically. Therefore, more and more people pay attention to and participate in opening stores. If you want to open a store, you have to consider the problem of choosing a store. Experts have pointed out that finding an ideal storefront means that your business is half done. It is no exaggeration to say that opening a shop is different from setting up a factory and a company. The retail-oriented business model determines that the choice of its stores is very important, which often directly determines the success or failure of the business. So how can we choose the ideal store? Those who plan to open a shop may wish to refer to the following practices.

Step 1: Choose a good location and store.

When choosing a business location, we should grasp the following points:

Grasp? Passenger flow? Is it? Capital flow? In principle, if you open a shop in a busy area with heavy traffic and people coming and going, the chances of success are often much higher than those in ordinary areas, because the endless stream of people is a potential source of tourists. As long as the goods or services you sell can meet the needs of consumers, you will certainly have good performance. The area with large passenger flow is ① the commercial center of the town (that is, what we usually say? Downtown? ); (2) Near the station (including the train station, long-distance bus station, passenger ferry terminal, and the starting point and end point of the bus); ③ Hospital entrance (large hospitals with inpatient departments are preferred); 4 school gate; 5 popular tourist attractions; ⑥ At the entrance of a large wholesale market.

Use? Shops in Duo Long? We might as well listen to the consumer's statement: Miss Lu, a white-collar worker in a company, is a big flower consumer and often sends flower baskets and bouquets to customers and friends. She said that she might go to a nearby flower shop to buy flowers except when she was in a special hurry. Many times, she is in a hurry to go to Stadium Road to buy flowers, because there are many flower shops, complete varieties of colors and choices. Ms. Jiang, who teaches in a university, always likes to go to Dongpo Road, Wulin Road and other places with dense clothing stores to buy clothes. She thinks that in addition to many styles, many stores can shop around, and it is easier to start with a price. So, don't worry about competition in the same industry. Once there are more and more shops in the same industry, it will have an agglomeration effect, which will easily expand its influence and gather popularity to form a professional street? Business must be easier than going it alone.

Paying attention to choosing the right business location is closely related to the business content and potential customer base, and all walks of life have different characteristics and consumers. Prime location is not the only choice. Some shops are not as good as those in relatively remote areas, such as small shops selling oil, salt, sauce and vinegar. Opening a business in a residential area is definitely better than downtown. Another example is a stationery store, which is obviously not as ideal as a cultural and educational area in a prime location. Therefore, we must determine the best place to open a shop and choose the right storefront according to different business industries and projects. The more lively the place, the better. The key is to be suitable.

Step 2: Do further investigation.

After the initial selection of the location of the store, further comprehensive investigation is needed, and after some investigation and analysis of the relevant situation, it can be decided whether to finally decide here. Mainly examine the following aspects:

The situation of the store itself: Xiao Luo, who runs an audio-visual product store, recently opened a shop from someone else. This shop with an area of 15 square meters is located in a sub-prosperous area, and the daily traffic is also considerable, but the rent is very cheap. As long as it's 800 yuan a month, Ronaldinho thinks he's got a bargain and secretly enjoys it. Unexpectedly, it took more than 10 thousand yuan to decorate, and less than a month after the grand opening, a paper "violation notice" made him dizzy. It turned out that the last family learned through internal relations that the store would be demolished sooner or later, so they came out of the shell, took a ticket and ran away, leaving a hoop for Ronaldinho. Therefore, before renting a storefront, we must conduct a careful investigation and understanding of the storefront.

Landlord background: Some people are in a hurry to find a store, so they look all over the street, and sometimes they can really find several hanging stores. Transfer? The storefront with the words ""can't wait to negotiate with it and pay a deposit or even rent. In fact, this practice is extremely hasty and it is easy to bring a series of sequelae. If you really take a fancy to the storefront, you'd better inquire about the real landlord (that is, the property owner) from the side first, have a basic understanding of its background, and feel reliable before making contact. Generally speaking, it is best to talk to the real landlord directly. If the landlord says that he has leased the contracting right and is unwilling to intervene again, it is not too late for you to negotiate with the present shopkeeper. In addition, once the negotiation is successful, we must also pay attention to the formal pre-agreement and ask the property owner to change the name of the lessee.

The competition in the same industry is mainly business performance and commodity price level. By investigating the operating performance of similar shops in the same lot, we can initially calculate the possible profit of renting the shop; And examining their commodity price level is to determine their future commodity prices accordingly. These are all very necessary.

How is the passenger flow? Passenger flow? Is it? Capital flow? Investigating the passenger flow can not only give you a good understanding of the future business situation, but also provide a scientific basis for you to decide the future marketing focus. Passenger flow mainly examines these contents: ① the situation of nearby units and homes, including how many residential buildings, institutions, companies, schools and even other shops (these shops are likely to become your frequent visitors); (2) the structural characteristics of the past population, including their age, gender, occupation and other structural characteristics and consumption habits; ③ Off-season passenger flow. For example, stores near schools should consider winter and summer vacations, stores in concentrated areas of institutions and companies should master their own commuting time, and stores near stations should find out the law of off-season passenger flow. These are the important basis for you to set the business hours.

Step 3: Get your favorite store as soon as possible.

Once you find the ideal store, you must make a decisive decision and win the desired store as soon as possible. Otherwise, sleeping is likely to be preempted by others because of your momentary hesitation, leading to missed opportunities. How to win the store? Negotiations are naturally crucial.

Talking about the rental price of opening a shop, rent is often the biggest fixed cost. Before negotiating with the landlord, you should first have a score in mind and set an acceptable highest price. The price must be: ① You think you can definitely afford it. In particular, it is necessary to pay off the rent for several years at one time to see if you have the ability to pay; 2 budget, it is estimated that there is money to earn; (3) To inquire about similar facades nearby, the prices are basically the same, which is more reasonable. Then, based on this self-set maximum rent price, it will be easier to succeed by comparing the rent price given by the landlord and negotiating the price after weighing.

There are many ways to pay rent, the most common ones are monthly settlement, regular payment and one-time payment. If the landlord wants to share a certain percentage of profits according to your business situation in addition to the fixed monthly rent, you can settle the accounts on a monthly basis, so that it can be settled in time without increasing the calculation difficulty for a long time, and both parties are satisfied; Some facades set the rent for one or two years, and then renew it, which often increases year by year according to a certain proportion. In this case, the best way to pay the rent is to pay it once every six months or once a year, so that once there is a new store or a job-hopping intention, the deposit will not be lost; Other stores are rented for a long time, and the rent is 10 to 20 years. If you have enough money and are optimistic about the store you have chosen, you can also pay the rent of 10 to 20 years in one lump sum, which will not only avoid worrying that the facade will be poached by others at a high price, but also save a lot of rent, because in the long run, the rent of the facade will generally rise.

Talk about additional conditions and negotiate with the landlord. Besides talking about rent, you should also pay attention to the relevant additional conditions, which can also save you a lot of money. First of all, before renting a house, you should have a clear understanding of the existing situation in the store, including decoration and equipment. Then, through consultation, ask the landlord to carry out basic renovation of the facade room before renting it, such as removing the original scrapped equipment and decoration, carrying out basic repairs on the roof, floor and wall of the store, adding or maintaining water and electricity facilities, or asking the landlord to bear the corresponding expenses and deduct them from the rent. In short, we should try our best to save money. At the same time, you can ask for a deposit exemption through negotiation. The deposits of facade houses in some prime locations are often considerable. Although the money will eventually be returned to you, if you continue to operate, the money will stay there. For entrepreneurs with tight funds, this is not small? Luggage? If we talk well, it is entirely possible to unload it. In addition, you can also ask for a delay in paying the rent through negotiation. Try to reduce the initial rent, and then pay according to the standard after the business is on the right track for a period of time to make up the difference in the previous period. As long as you sincerely and reasonably analyze the words to the landlord and actively limit the extension period, some reasonable landlords will agree, which can also reduce a lot of economic burden for the initial stage of entrepreneurship.

Third, the cost budget

1, budget (about 2,000 yuan will be invested in market analysis and investigation (mainly the fashion trend and purchase price of Guangzhou, Dongguan and Shenzhen), and the store rent will be paid in advance for 6 months, 3,000 yuan/month, totaling18,000 yuan, totaling 20,000 yuan).

(1), decoration: 1. lamps, full-length model X3, bust model X2 1000 yuan.

B interior decoration 1800 yuan (about 10 square meter)

(2) The first batch of products1.20,000 yuan (three grades, of which main, middle and high-grade products account for 65%, auxiliary and middle-grade products account for 30%, and special products and clothing accessories account for 5%) (the purchase price of middle and high-grade products is between 40 and 50 yuan, and that of middle-grade products is between 20 and 40 yuan).

A) After one year of sales, the investment cost is basically recovered, and the gross profit is 60,000 yuan based on the monthly sales of 65,438+00,000 yuan (the total annual business volume is 65,438+02,000 yuan, excluding the product cost (not detailed here because of different discount rates), and the annual expenses are:

1. Store rent: 3000 yuan/month * 12=36000 yuan/year.

Two. Employee salary: 1 (shopping guide 1) 1000 yuan/month * 65438+February * 1 = 12000 yuan, commission: 3600 yuan/year, 3% commission, total salary.

Three. Industrial and commercial taxation, etc. : 1800 yuan/year.

Four. Water, electricity and telephone charges: 500 yuan/month * 65438+February =6000 yuan/year.

Verb (abbreviation of verb) Advertising investment: 2000 yuan/year.

To sum up, the annual expense is 25,400 yuan, and the annual net profit is 6-2,540 yuan = 34,600 yuan.

B) Calculation of the second income: the monthly net income is 34,600 yuan/65,438+February =0.288 million yuan.

The success or failure of a store lies in management and sales. If these two aspects are well managed, the profit will not be far away.

(A) store management system

This management system is formulated to standardize the management of specialty stores and reflect their brand image:

1, the shopping guide should wear shopping guide clothes according to the store rules.

2. Clean it twice a day, once in the morning and once in the evening, and keep it clean and hygienic inside and outside the store during business hours.

3. Change the clothes of the model every Tuesday and Saturday, and change the goods in the high cabinet every Monday.

4. Hospitality must be warm, careful and earnest.

Please save electricity and open a room during the day? Exterior hole lamp? 、? Wall lamp? Open on a cloudy day? Light model? . Open indoors every night? Interior and exterior hole lights? 、? Light model? 、? Outdoor hole lamp? ; From 20 o'clock to 22 o'clock? Signboard spotlights? . Please save water.

6. Save the telephone bill, and make a phone call for no more than 5 minutes at a time. The highest monthly telephone bill is 100 yuan/month, and the excess is borne by the shopping guide.

7. Check the goods every day. If there is a shortage of commodities and promotional items, it shall be borne by the shopping guide * * *, and the commodities shall be compensated according to the retail price. The shopping guide should check the quantity and authenticity when handing over the goods. If there is a shortage or counterfeit money, it shall be borne by the shopping guide.

8. If the shopping guide resigns, he must inform one month in advance and agree to resign.

(2), code of conduct, work points (10 is full mark)

Five, store management and shopping guide training:

Terminal sales are ultimately completed by shopping guides, trained shopping guides and untrained shopping guides.

1, cleaning is not clean, 1 min.

2, swearing 1 minute.

3. If the cashier's note is incomplete, deduct 1 point.

4. Late arrival and early departure will be deducted 1 minute.

5. Irregular commodity placement will be deducted 1 minute.

6. Models change underwear once every three days, and the deduction of 1 point has not been implemented.

7. Goods in high cabinets are exchanged once a week, and the deduction of 1 minute is not implemented.

8. In case of coin shortage, counterfeit money will be deducted 1 minute.

9. Do not save electricity, water and telephone 1 min.

10, talk about private affairs, play games, chat and take turns to rest during work hours, and deduct 1 point.

1 1, if the hospitality is not serious and enthusiastic, 1 point will be deducted.

12, if the number of absences exceeds 3 times per month, it will be deducted 1 minute.

Note: 6 points passed. If you are unqualified for 2 consecutive months, you will be automatically dismissed.

(3) Terms of shopping guide

1. When customers arrive at the store, say hello first? Welcome, please have a look (Mandarin)! ?

2. When the customer's eyes are fixed on a certain style, introduce the functions and selling points of the product and suggest that it be tried out? Sister/Miss, this style is the most popular this year and has some advantages. So-and-so bought it, which suits me very well. Please try it on. ? And take the initiative to ask its size, and take the goods down to the customer.

3. Try on clothes that customers are interested in: According to my experience, please believe me, this style and color suits you very well. Please try it on. ?

If the customer chooses a certain dress, praise her good eye in time. ? Sister/young lady, you have a good eye. You chose the best-selling style in our company. I'll wrap it. ?

Don't ask customers what they think after trying it on, but take the initiative to say: You look decent in this style. ?

6, cash delivery, should sing:? * * * charged you 100 yuan, looking for you 12 yuan. Thank you! ?

7. When handing over products. ? Please keep it, thank you for your patronage! ?

8. When the customer chooses not to buy. ? It doesn't matter. You are welcome to come again. We have new goods from time to time, and come back when it is appropriate. ?

9. When the clothes customers need are out of stock. ? Sorry, the style (size) you want is temporarily out of stock. If it is convenient for you, please leave your contact information and we will inform you as soon as possible. ?

10, when the customer asks for a discount. ? Sorry, our company has a strict promotion system, which is unified throughout the country. Please forgive us for not giving discounts. ?

1 1. When customers want to leave, look directly at each other, escort them to the store door and nod. Please walk slowly! ?

12. Should I speak Mandarin when answering the phone? Hello,? , hang up,? Goodbye. ?

(4), professional knowledge

How to operate a clothing store is closely related to the positioning of goods and the vision of purchasing goods. Besides good sales methods, what is the most important thing to be a good clothing store? Do you understand? Buy goods. This? Do you understand? Words contain a lot of content, not only to know the place of purchase, the price level of each wholesale market and the customer groups faced, but also to know the preferences and body characteristics of the small shop for the customer groups. More importantly, we should shop around and extract a pair of eye-catching goods. This kind of experience needs the accumulation of time and experience, and it takes at least three years to reach perfection.

Clothing should be marketable and suitable. Double fitness? , is a key that businessmen must grasp. In clothing business, it is difficult to have both marketability and moderation? Quasi? . Many investors who set up shop for the first time suffered a big loss when they first purchased the goods. Some even said with a smile: the first batch of goods that open clothing stores will be overstocked, and the first batch is best to buy less. (Each model is purchased according to local physical characteristics, and the code ratio is 1:2: 1 or 1:2:2: 1. The color depends on the market demand. Don't buy according to your hobbies, otherwise you can only wear it yourself! ! ! )

The peak season of clothing stores is May-August and June 10 to the Spring Festival of the following year, and the profit is generally between 30%- 120%. The new fashion just listed has the highest profit, up to 200%. With the passing of fashion season, the price of clothing is gradually decreasing. By the end of the quarter, the profit is only 10% to 20%, even the sales are guaranteed, so as to withdraw funds. As for those signs that are sold at a loss, they are all gimmicks for merchants to attract customers, and merchants will never do business at a loss. Even if there are a few losses, compared with most of the high profits, it is really insignificant. Six, store invoicing management

1, daily sales order

2, daily commodity inventory records

3. Monthly invoice report

4. Purchase orders

Seven. sales campaign

1, 10% off the opening price.

2. Valentine's Day: Banner ads are hung all over the city, with the theme:? What gift did you receive on Valentine's Day? Onada underwear attracts your favorite. Shopping for chocolates caused a sensation in the whole city, and many people took this advertisement as a mantra.

March 8th: Banners were hung all over the city with the theme:? Be a woman who makes men move? Shoulder strap shopping and two advertising campaigns have established our leading position in this city, making our peers unable to recruit back.

4. In order to increase the fun of shopping, our store launched a shopping lottery: you can participate in the shopping lottery when you buy more than 100 yuan, and the bonus is a shopping voucher worth 5- 100 yuan. The development of this activity has increased our sales by more than 20%.

5. inventory clearance: a. discount unsalable goods, 5-8 fold, b? Buy one and get one free? Buy clothes and send accessories.

6. Long-term gift: buy 88 yuan and get a beautiful cosmetic mirror (if you buy it yourself, you can print the store name and phone number, which has obvious publicity effect on the store).

There can be long-term promotion activities if conditions permit, and at the same time, the promotion activities should be constantly changing to give consumers a sense of freshness.

Eight, business experience

1, Wang Di's business will prosper.

2. The shopping guide must be allowed to play, with professional knowledge, clear and institutionalized management, and a reasonable salary commission.

3. The prices of commodities should be complementary, and you can't hang yourself on a tree.

4, do more promotional activities, in addition to the activities stipulated by the company, but also as far as possible? s？ The city has expanded its popularity.

5. Manage old customers and customers with VIP cards. Send short messages to customers on birthdays, holidays, new products and promotions, keep in touch and establish good relations.

6, don't belittle competitors, especially some high-end brands, to analyze the operation of competitors, learn from the advantages of others, * * * to create a good market atmosphere. In short, if you want to run a good underwear store, you must first correct your mentality, don't have the mentality of getting rich, do a good job in store management, establish a dependent relationship with customers, accumulate a little experience, learn from some successful operators with an open mind, set a goal, copy successful experiences, open more chain stores in different places, and be the first in the industry in this region.

Nine. Apply for a business license

You must apply for relevant licenses before opening a store, otherwise it belongs to unlicensed operation. There are two kinds of applications for licenses: one is to apply for a company license, which is issued by the industrial and commercial bureau; The other is small capital, which only needs to be registered as a profit-making enterprise and issued by the local county and city industry and commerce. Most shops can only register for-profit enterprises because of lack of funds. In addition, you must apply to the tax authorities for a unified invoice, unless it is allowed to be exempted from using a unified invoice, it must be handled.

In addition to applying for a business license, if you want the signboard hung in your shop not to be abused by others, and if you want to use it for your own use, you must also apply to the Industrial and Commercial Bureau for registration of service marks. The name of the signboard hanging in front of the store can have its own special design besides the name, text or pattern. This kind of non-commodity text and image is called service seal. It is different from the name of the company or enterprise you applied for, and their names may be different.