Service six-point marketing method

What the subject may want to ask is the "six-point attack" in marketing, right? The author will teach you the six-point attack method:

Find the same point in 1 and 10 seconds.

* * * Similarity is the basis of people's daily communication. On the same interests and hobbies, people's topics will be very relaxed and comfortable, and Tan Xing will be very rich. The closer they are, the easier it is for sales to succeed. There are so many similarities between people that you can always find them if you are careful.

2. Be more familiar with your own products

Only when you are fully familiar with your own products can you cope with it. Imagine how you can sell your products if you are unfamiliar with them and have no confidence. We should not only be familiar with our own products, but also familiar with similar products and related products, so as to better serve our customers and win their trust. Customers want to buy furniture, but you only sell sheets. If you know everything about furniture, you can recommend a suitable mattress according to the furniture purchased by the other party, or recommend your own mattress and then suggest what kind of furniture the other party should have. Customers will naturally trust you more.

3. Fully understand each other's real needs.

Air conditioning has several selling points. When choosing an air conditioner, the unit may pay attention to the function of purifying air or bass, but not to the price. A working family went to buy an air conditioner. If you talk to him at length about how air conditioners purify the air and increase oxygen, he may not be interested, but his real demand may be the price.

4. Introduce a selling point to the customer.

Maybe all the selling points you recommend to your customer are not his real demand points, so you should introduce your selling points as much as possible, and maybe the next selling point is his demand points.

5. Keep the last point

Holding the last point is the final sales strategy. When the customer finally wants to close the deal, but still hesitates, you can often play the role of "closing the door" by recommending a finale to the customer. The strategy of releasing price is generally "Hamburg strategy". It is to recommend some real selling points first, and then announce the price. In the final negotiation stage, a selling point will be added again on the basis of the price to make customers feel the value.

6. Praise more and be sincere.

Praise is an eternal free gift, but keep a sincere heart! Honesty is always the basis of sales!

Pure hands, hope to adopt ~