Zhejiang People's Broadcasting Station Music FM

FM96.8 Zhejiang Radio Music FM (Mei Ying 968) was established in 1999. It focuses on people who care about the quality of life, and broadcasts 24 hours a day. It focuses on high-quality music in various languages and forms at home and abroad, supplemented by multi-node characteristic information (urban culture, artistic activities, practical financial information, sports events and smart life service information), emphasizing the smooth and pleasant listening experience of the whole frequency. In a relaxed and beautiful atmosphere, we will convey our views on improving the quality of life and run a "high-quality music life broadcast" that can really benefit the urban elite.

In the investigation of Hangzhou radio and television media environment, professional media research institutions sampled and analyzed the listening samples of private cars, taxis, public places, families and other radio stations, and concluded that the FM listening rate of beautiful 968 music was among the best in the above fields. Among them, the ratio of private car owners in Hangzhou listening to beautiful 968 music FM is as high as 70%, and their preference is obvious. In other public places, such as large shopping malls, markets and other places with heavy traffic, listening to beautiful 968 music FM is better than peers. This level of audience has strong consumption ability, high cultural literacy, active consumption habits and word of mouth, and has outstanding advantages in the effective communication rate of advertisements.

Beautiful 968 music FM adopts the world's advanced digital broadcast control and transmission equipment, satellite coverage, and has high-quality listening effect. The channel now covers Hangzhou, Jiaxing, Huzhou and surrounding cities, as well as Shaoxing, Taizhou and Jinhua. Mei Ying 968 Music FM is the only member of the National Satellite Music Broadcasting Cooperation Network in Zhejiang.

Beautiful 968 Music FM has dozens of lively activities, large and small, every year. Starting from the core concept of frequency "high-quality music life broadcasting", it has its own quality standards, and its influence and reputation in society are increasing day by day. At the same time, during the activity, Beautiful 968 Music FM cooperated with all cooperation units to share resources and achieve mutual benefit and win-win results.

Beautiful 968 Music FM, with classic, profound and high-quality music life programs, organically combines the relatively constant values and emotions of urban elite groups with the ever-increasing pursuit of life, and reaches a higher level of "high-quality music life broadcasting".