What has WeChat changed?

Once again, our way of communication has been changed and become more convenient. Pay attention to our surroundings, can you find people using WeChat everywhere? Wechat is an inevitable product of the development of mobile Internet. In the era of mobile Internet, we hope to have a way of communication that is not limited by time and space. We hope to transmit all kinds of information such as text, pictures, voice and video. We also hope that communication is more convenient and cheaper, so WeChat was born. With WeChat, we use SMS less and less, because even if we just send SMS, SMS is not as convenient as WeChat, and to send multimedia information such as pictures, audio and video, SMS needs to pay a high communication fee.

The way we make friends has been changed again and become more private. Social media such as Facebook and Twitter have changed the way we make friends. They take acquaintances as the center and move our offline relationship online, but this relationship is transparent and there is no privacy. Wechat is also a social tool based on acquaintances, but it is very private. Only your friends can see it. All the communication between you and your friends is one-on-one and absolutely private. The change brought by this absolutely private way of making friends is that we can maintain a strong relationship with everyone in the address book for a long time, which gives WeChat a lot of imagination.

The way we get information has been changed again and become more targeted. The appearance of the Internet has changed the way we get information, and the rich information resources on the Internet make it more convenient for us to get information. However, with the rapid growth of information on the Internet, too much information has become a major obstacle for us to obtain information. Every day, we passively accept all kinds of information transmitted to us by various channels and media, many of which are actually not what we want. The opening of WeChat public platform and open platform has changed the way we obtain information. We can subscribe to the information we want according to our own needs and interests.

The marketing environment of enterprises has also changed. The reason for the change is that the way of communication and making friends, and the way of obtaining information and services of enterprise target users have changed. The emergence of every new media will bring great changes to the marketing methods of enterprises. Wechat is no exception. With nearly 400 million users, it provides enterprises with a public platform and a technology development platform. Enterprises can complete all the work from market research to customer management, customer service, sales payment, old customer maintenance and new customer mining on WeChat.

The real value of WeChat marketing lies in "trust", and the core of WeChat marketing is how to make customers rely on enterprises. The core of WeChat marketing is to make fans fully rely on enterprises, which is also the most subversive place for WeChat to the entire advertising industry and marketing industry. WeChat fans are the most accurate, and WeChat itself is a private personal communication tool. Fans have already told the company their needs when interacting with corporate WeChat. What enterprises need to do is to push the boat with the tide. So how do these fans continue to bring "wealth" to the enterprise? Then let them rely on it!

What is the value of dependence? Dependence will make fans firmly stay on the corporate WeChat public platform and are very willing to recommend it to their friends. For example, many educational institutions have translation functions on the WeChat public platform. Although this function is small, it turns their WeChat public platform from an imaginary "information transmitter" into a practical tool, and the dependence of fans is naturally different. And fans are happy to recommend it to friends. If you cooperate with activities and interaction, it is impossible to have bad effects.

Some customers in the machinery manufacturing industry have inspired me a lot about the accuracy and dependence of fans. The author has a client who is the owner of a mold factory. He has 30 fans. He is not only satisfied with this, but also very happy, because these fans are all his customers. It's too easy for him to maintain these customers now. The author also developed a stock query function and a weather forecast function for his WeChat public platform, which made his customers feel great. Of course, his WeChat content page is also wonderful. Don't look at 30 fans, it is enough for him.

A few days ago, he called the author and said that he had started a planning scheme made by the author for him. As long as fans recommend his public platform to friends, they will give some "measures". As a result, the number of fans rose from 30 seconds to 100, and nearly half of them were his target customers! This book elaborates on the core decryption, usage skills, operation rules and evaluation criteria of WeChat marketing.

The author believes that all readers should thank one person-Zhang Xiaolong. It is precisely because of the launch of WeChat in Zhang Xiaolong and the development of WeChat public platform that WeChat has become the entrance to the mobile Internet and even the Internet of Things, and the subversive concept of WeChat marketing has emerged, and the WeChat Sea has emerged, enabling enterprises to truly create business opportunities from the mobile Internet and even the Internet of Things! I hope all readers can benefit from this book.