Summary of New Year's Day Planning in Shopping Mall

With the holiday consumption on the first day of New Year's Day, and the first day of New Year's Day is just catching up with the sales season before the Spring Festival, a series of activities are launched to make consumers feel pleasantly surprised as long as they buy more, so as to achieve the purpose of improving the sales performance in the peak season.

Theme: Jia Great has many surprises on the first day of the year. Congratulations on the New Year and send a big gift.

Surprise 1, 1+ 1 shopping, affordable and affordable.

During the activity, customers and their relatives and friends (at least two people and at most three people) can shop together on the same day during the activity, and they can enjoy group purchase discount with shopping receipts of more than two people. The preferential way is that everyone can enjoy the special discount of "10xxxx reaches 10xxxx cash" (the shopping receipts of two people can enjoy the group purchase treatment together). Customers can be encouraged to pull their relatives and friends to the shopping mall.

Surprise 2, happy shopping, seven-day tour in Hong Kong.

During the 1. activity, customers who spend more than xxx at one time can get free raffle tickets at the cashier to participate in the lucky draw.

2. When you receive a lottery ticket, you will receive one for every xx, and the amount exceeding xxx will be calculated as a multiple of xx (the insufficient multiple will not be calculated), and so on, with a maximum of 5 tickets.

3. The lucky draw is an open one, and its prize is set as: a seven-day trip to Hong Kong (only the expenses normally charged by the travel company are borne, and other expenses are borne by itself).

4. This activity will be announced after the activity, and the travel time will be arranged separately.

5. Finally, lucky customer xxx will be generated.

Consumers of the above two activities can participate at the same time.

Surprise three, good things, cheap, special price for you every day!

According to different people, different times and different characteristics, we will have special sales of goods, small and large. Students' clothes can be sold on Saturday and Sunday, and men's clothes, women's clothes, old-age clothes, underwear and baby clothes can be sold in turn from Monday to Friday.

You can't participate in one or three activities to participate in this activity.

On-site and off-site layout:

The inside and outside of the venue should be carefully arranged to create a festive, lively, traditional and folk holiday atmosphere, and fully highlight the strong holiday atmosphere of New Year's Day and Spring Festival.

Outside the venue, a classical gatehouse was set up, and red couplets were made. The front of the gate was painted with a huge amount of ink. In the middle, the word "Happy New Year" was written in yellow on a red background. On the left and right sides, there were pictures of golden couples celebrating the New Year, and there was a big word "Fu" in the center of the door.

Two diamond-shaped boxes were made in the venue, with "Happy New Year" written in black on them and tassels below. Buy two big dogs and hang them on the stage on the second floor. In addition, flags should be printed, and the colors of the flags should be consistent with the inside and outside of the venue, so as to unify the images from top to bottom, inside and outside, and the whole shopping mall will form a peaceful and prosperous scene.

extreme

I. Theme of the event

Celebrate New Year's Day.

Second, the activity time

65438+February 22nd-1 March 3rd "Celebrate the Spring Festival".

Third, the promotion theme

"Welcome the Spring Festival and present gifts":

The first song: "You make a wish and I'll give you a gift".

The second song: "Welcome the Spring Festival, present a congratulatory gift".

Fourth, the marketing purpose

1. New Year's Day business opportunities strengthen store atmosphere layout, and vigorously advocate creative atmosphere layout and related merchandise display. And in the form of atmosphere evaluation, stimulate the enthusiasm of store layout.

2. Each store will fully implement the promotion plan of "Welcome the Spring Festival, Give Good Gifts", give full play to the real role of promotion, create an atmosphere, attract people and promote sales.

Verb (abbreviation of verb) commodity promotion

1 that day. From the winter solstice (65438+February 22), more products will be sold at special prices, which can be displayed in related ways, and related new products will be introduced in the newsletter.

2. It is suggested to strengthen the coverage and special price range of preferential prices during the New Year's Day promotion. Make a good impression on customers in the new year;

Six, decorate the atmosphere of appraisal activities

1. Store 65438+Complete the atmosphere layout of New Year's Day according to the specified standards before February 20th;

2. The store mainly focuses on creative New Year's Day decoration and commodity-related display.

3. The marketing department shall formulate the evaluation standard and scheme for the atmosphere layout of New Year's Day.

Tisso

Theme of the event: Big rewards on New Year's Day, big gifts for shopping.

Shopping gift-giving activity time: 65438+February 30th-65438+1October 7th.

Gift distribution location: cashier on the third floor

Activity content:

All customers who shop in our store and pay the full amount at the cashier can participate in this activity.

Buy 1000 yuan (including 1000 yuan) and give a bottle of blue moon hand sanitizer;

Buy more than 3000 yuan (including 3000 yuan) and give a fashionable pillow;

Buy more than 6000 yuan (including 6000 yuan) and give a rice cooker;

Give a set of bedding if the consumption is over 9000 yuan (including 9000 yuan).

Activity details:

During the 1. activity, customers can participate in this activity after shopping at the home counter for over 1000 yuan and paying the full amount;

2. This activity is consumed by the "Taste Space" shopping voucher, and the amount is not accumulated;

3. Customers who have not paid the deposit in full during the activity will not participate in this activity;

4. Pay a deposit before the event and pay the full amount to participate in the event during the event;

5. In case of return, the gift should be returned at the same time, and the gift package should be kept intact, and it should be handled according to the exchange regulations of this mall.

6. Samples and specials do not participate in shopping and gift-giving activities.

Procedures for distributing gifts at the event site:

1. The customer goes to the cashier on the third floor with a blue ticket;

2. Accept the registration at the gift registry and sign for confirmation;

3. Gift distribution will distribute gifts. White tickets are recycled for consumption, and blue tickets are stamped.

Return and exchange procedures:

1. If returned, the prize shall be returned at the same time, and the gift package shall be kept intact;

2. If the rebate affects the second gift, the customer must return the corresponding amount of cash according to the actual value of the gift;

3. If a single commodity is partially returned, resulting in an increase in the transaction amount, the gift will not be reissued; If the transaction amount is reduced, the gifts will be returned according to the reduction ratio. The specific methods are as follows: the order of returning prizes is the prize generated by this shopping list → the lowest prize; Award → lowest award … (and so on);

4. In the case of full return, all gifts must be returned;

5. Other matters shall be handled in accordance with our return regulations.