How does the nursery center publicize enrollment?

The nursery center is very important. There are many common ways to recruit students, such as distributing leaflets to sweep the building, establishing a fissionable membership system, recommendation, online community marketing, joint promotion, and enrollment assessment of children's growth ability. To do a good job in enrollment, we should not only choose the appropriate enrollment methods, but also pay attention to the appropriate communication methods, present successful cases in communication and pay attention to the attitude of enrollment. Let's take a look at how the nursery promotes enrollment. First, how does the nursery center publicize enrollment?

All walks of life have their own advertising forms, and the nursery industry is no exception. There are many ways to enroll students in kindergartens. Let me introduce them to you:

1, push method

(1) Distribution of leaflets: Distribution of leaflets and promotion of gifts in shopping malls, residential areas and other places where the target people have a large flow is also a drainage method adopted by many industries at present.

(2) Sweep the building: Sweep the building in the residential area with a radius of 3 kilometers from the child care center, and leave leaflets at the door of every household. Although many people don't like it, it is more accurate if used properly.

2. Establish a fissionable membership system.

Many child care institutions will hold public activities to recruit students. Through expert lectures, parents' classes and open experience classes, it is very important for parents to feel the educational concept and teaching vitality of the institution during the experience process and attract parents to visit the center for experience. Inviting parents and babies to participate in useful and interesting activities can not only warm the parent-child relationship, but also let parents and children personally feel the environment and teaching atmosphere of the nursery, laying an important foundation for reaching the nursery.

Step 3 introduce

Recommendation is a practical and effective enrollment method. Through the recommendation system, parents can recommend friends to sign up for a group. This premise is based on the fact that the service is not bad, the quality of childcare is good, old students bring new students, and word of mouth spreads more widely.

4. Online community marketing

Social promotion is a good form of publicity and promotion. By adding micro-signals or official WeChat accounts at the event site, parents will be brought into the group in the form of free demo experience, and the target customer groups before the transformation will be quickly delineated.

5. Marketing Alliance

Through the joint activities of other businesses, such as the promotion of online shopping platforms, the mutual transformation between different institutions can actually play an unexpected interactive promotion effect. Pay attention to finding a win-win business cooperation model, so as to produce good promotion benefits.

6, children's growth ability assessment enrollment

Parents care about children's growth at every stage, so they pay more attention to the scientific evaluation of children's growth. Nursery institutions can use professional child care evaluation system to evaluate children's ability in five growth areas, and then give professional advice, and parents' willingness to send their children to nursery will also increase.

Second, how do nursery institutions do a good job in market enrollment

For kindergartens, enrollment is very important. In order to do a good job in market enrollment, nursery institutions should pay attention to:

1, select the appropriate communication mode.

Contact parents, admissions teachers generally choose to call, send WeChat voice, send text messages, etc. These tools are timely and efficient to use, but their shortcomings are obvious, and they are easy to harass parents, especially when parents are busy. Sometimes you might as well take the initiative and make an appointment to visit your parents and meet and chat. Through interviews, we can deepen mutual understanding and trust, let parents feel the sincerity of the admissions teacher, and parents will be willing to share their true thoughts with the education counselor.

2. Set up a successful case

If there is no suitable case in the new nursery institution, teachers' professional ability and teaching experience can also be combined with the brand to form a new story. Because the story is very important, you can tell the story of the founder or director, tell the feelings of the founder or director for the baby nurse, why he became a baby nurse, why he loves this profession so much, and let the story infect parents.

3. Pay attention to the attitude of enrollment.

Admissions teachers need to take the initiative to contact parents in time, not too long apart, and need to do a good job and sincerely impress parents. In the whole communication process, we should not be too enthusiastic, which will easily bring psychological pressure and illusion to parents. Admissions teachers should make a big profit from it. At the same time, it should not be too cold and easy to give parents a feeling of contempt.