What should food enterprises do to do private domain traffic? Have you ever done it?

Let me share one. This is a store I have seen that is not only successful from offline to online, but also innovative and successful in online operation.

Come to Iraq.

Some people don't know, but it is indeed a super-large snack food chain. It is said that there are more than 2,500 stores, 2 1 multi-channel members and more than 500 million people.

How did it do it?

In the era of mobile Internet, e-commerce is rapidly commercialized, official website is established, Taobao is settled, and APP is set up. And successfully sell snacks online, occupying a certain share.

In the past two years, we have made innovations-upgrading smart SMS, using SMS channels to operate private domain traffic, and operating all the people who have served.

Ordinary text messages can't do this. Why? There is no conversion entrance, ordinary SMS can only send text, and few users will click on the link, so the conversion rate cannot be reflected.

But smart SMS did it, and added "sell well-sell well &; Add new, commodity categories, activities and orders as menus. At the same time, we use opportunities such as sending activity SMS, ordinary express logistics reminder SMS and order notification SMS during the festival to attract users to click on the menu and view the activities with one click, thus draining the mobile mall and greatly improving the conversion rate. Users can add shopping carts, place orders and inquire about logistics in the SMS interface.

In this way, with the help of smart SMS, the Iraqi company gathered more than 500 million people into its own pool and successfully operated its own private domain traffic pool. It is not only low in cost, but also quick in effect, convenient and easy to operate.