Domestic mobile phone inventory crisis, why can't mobile phones be sold?

According to the latest data from the Ministry of Industry and Information Technology, 576 million domestic smartphones were produced in the first half of 2022, but only 654.38+36 million smartphones were sold, and 440 million smartphones could only become inventory machines if they could not be sold. So why can't domestic smartphones be sold? I have some views on this:

? Update iteration is fast and lacks innovation.

In recent years, major mobile phone manufacturers frequently release new machines, and dozens of new mobile phones can be released a year. However, the mobile phone is updated quickly, but the upgrade is not strong. In addition, the domestic market is saturated. Most mobile phones can be used for several years now. If there is no intergenerational change in smart phones, consumers' desire to buy mobile phones will naturally decline. Consumers have no desire to buy, and mobile phone manufacturers are still releasing innovative mobile phones without leaving room, resulting in more and more inventory machines.

? The price is getting higher and higher, and the performance is surplus.

The increasing price of smart phones is also an important reason for consumers to be discouraged. In recent years, affected by the epidemic, all walks of life are having a hard time, and people's consumption level has dropped seriously. Even if consumers are willing to buy new mobile phones, they should also consider their own economic level. Offline mobile phone stores are also affected by the epidemic, resulting in consumers not being able to go to the store to buy normally.

Compared with the new machine, the prices of old and second-hand mobile phones are more close to the people, and the old mobile phones are completely enough for daily use. And the experience of the new mobile phone to consumers is not so amazing. Only senior game parties pursue the ultimate image quality of the game. For other users, the current mobile phone performance is completely enough for daily use or relaxing to play games. Therefore, consumers basically have no idea of buying new mobile phones, which leads to the accumulation of mobile phone inventory.

? Apple's mobile phone price drops

Apple executives have always attached great importance to the China market. In order to attract users from China, Apple rarely lowers the price. Now the price of Apple mobile phone is almost the same as that of domestic high-end mobile phone, which undoubtedly has a serious impact on the domestic mobile phone market. Apple's mobile phone is not stuck, durable and safe, and has been deeply rooted in people's hearts. At the same time that the price of domestic mobile phones increases, Apple mobile phones choose to reduce prices, so some consumers will inevitably flow to Apple mobile phones. It is undeniable that Apple mobile phones are more attractive to consumers at the same price.

? abstract

The domestic mobile phone market is increasingly depressed. I think the key to breaking the situation lies in innovation. Without revolutionary innovation, it is impossible to attract consumers. The price of being close to the people is also the key, and high-priced mobile phones are doomed to fail to satisfy consumers.