Planning scheme of marketing activities in 2023

7 2023 marketing activity planning scheme

At present, the future development of marketing will be more adequate, meet the needs of more subjects and objects, and the marketing methods will be more diverse. The combination of different marketing methods will make product promotion more efficient. Next, I will bring you the planning scheme of marketing activities in 2023. I hope you will like it.

2023 marketing activity planning scheme (1) Activity mobilization is a core link of the whole activity mobilization meeting, in the policy explanation; After policy and speech drills, division of labor, and goal setting, our controllers will stand up and encourage everyone, inspire everyone, stimulate everyone, show courage, show the morale of daring to fight, and lead everyone to shout slogans and goals.

Many managers' encouragement to sales staff and controllers only stays at the language level, conveying a message or letting the store manager convey it. In fact, this practice will make the sales staff feel very lost in their mentality, and feel that the upper level does not care about us so much, then we will not seriously implement it; Therefore, effective motivation at the activity mobilization meeting can improve the morale of sales staff, because we are a whole, not the role of controllers, and more importantly, we should unite the whole team and move towards higher goals.

Conclusion:

"Third-rate solutions, first-class execution and first-class activities are also successful." This sentence is crucial to the success of the activity. In the activity mobilization meeting, for every important key point, the control personnel must firmly grasp, accurately control and successfully guide, in order to hold an effective mobilization meeting. At present, the competition in the home building materials market is fierce. How to stand out in the same category, another key point is to form a strong team, which requires our agents and dealers to pay special attention to it, constantly adjust their thinking and innovate, so that the team can make greater progress at mobilization meetings again and again, so that the whole team can be more United and meet more difficult challenges in the market through such experiences.

Planning Scheme of 2023 Marketing Activities (Part II) I. Theme of the Activities

Warm love in May, be grateful to your loving mother.

Second, the activity time

_ _ _ _ _-_ _ _ _ _ _.

III. Contents of activities

1. Real buckle.

__。

2. swipe your card again.

On the basis of enjoying the above discounts, you can also enjoy the _ _ discount by swiping the VIP card.

3. Send love to mom, full of gifts (shopping to send health).

_ _ Start _ _ activities. On the day of the activity, if the actual consumption on _ _ reaches RMB _ _ _, a _ _ ticket with the value of _ _ will be presented.

4. Cooperate with promotional activities:

"Motherly love knows no borders"-Sincere message on Mother's Day.

Activity time: Mother's Day.

All customers who shop in _ _ and write their greetings on the tablet will get a copy of _ _ yuan provided by Du Jing Good Time. (The number of gifts is limited, while stocks last)

The Frontier of Marketing Plan 2023 (Chapter III)

With the revival of traditional culture in China, a large number of classical literary works have emerged in various publishing houses. Hebei University Press has also published many such books, which are required reading books for middle school students. In my opinion, not only middle school students, but also intellectuals should understand history and tradition.

First, the planning purpose of this case

Let more people begin to understand the traditional literature of China, and let the classical literature of China have a long history. Of course, if you want to stand out among many similar books, you must seek a breakthrough in traditional marketing, seek development in the Internet economy, build a brand in cross-media competition, and find good opportunities in online marketing. The marketing plan will include various channels to promote books to the greatest extent in various ways. In this case, we will establish our own brand of Hebei University in various ways, so that readers can buy comfortable books, read them with confidence, and provide the best service for readers as much as possible.

Second, the current marketing environment analysis

1, market environment analysis

At present, the combination of traditional marketing and network marketing should be adopted as the main marketing method, so as to complement each other and get better development.

2. Product analysis

As a regular publishing house, Hebei University Press has a regular and stable supply channel, so we can always guarantee that the books sold are genuine books. Moreover, in order to ensure the quality of books and let consumers buy our books with confidence, we guarantee that all books will be refunded in full if there are any problems, and we apologize. Our bookstore "Xinhua Bookstore" is an official bookstore, with all kinds of books, which can provide readers with the books they need to the greatest extent.

3. Consumer analysis

This series is mainly aimed at Chinese classical literature masterpieces created by intellectuals, middle school students and college students. It is to let it accept fresh knowledge and let our traditional culture be passed down from generation to generation.

Third, the specific marketing plan

1, publicity strategy

(1) Online publicity.

First, establish a website for publicity and consultation, and promote sales on the website. Publish new book information, reading guide, online book purchase guide, valuable opinion message board and other sections on the website, and hope readers can actively buy books and support our books.

Second, blog marketing. Blog of book planning. We can interpret social hot issues, publish some novel and unique views, and draw closer the relationship with readers.

(2) TV publicity.

First, release news in the form of media propaganda.

Second, combined with TV series, by introducing "prize-winning quiz" and "prize-winning interaction", consumers are encouraged to buy books.

(3) Lecture publicity.

Give lectures at school and publicize China's traditional classics. To some extent, it stimulates the desire of middle school students to read famous books, and then stimulates them to buy books.

(4) advertising.

Use traditional print advertisements to promote books.

(5) Book display.

Show books in crowded places, especially schools.

2. Quality assurance.

(1) book quality.

(2) Make beautiful bookmarks. Of course, a bookmark is also an advertisement, which can be an advertisement of a certain commodity.

3. Promotion means.

(1) Prize-winning quiz, prize-winning interaction, etc. Combine TV dramas and advertisements to promote consumers to buy books in the form of "prize quiz" and "prize interaction".

(2) Establish a consumer personal information database. Stimulate consumers' next consumption by sending vouchers and implementing points system. You can also give small gifts regularly to establish a good relationship with consumers. And keep in touch with customers regularly.

(3) Selling some books at a discount to achieve a win-win situation.

Fourth, the implementation plan

In the implementation of the plan, we should gradually improve and strengthen management. We should correct our mistakes in time, so our editors and relevant marketers have great responsibilities.

2023 Marketing Activity Planning Scheme (Chapter IV) Activity Background:

Double 12 is a once-in-a-lifetime day, such as: marriage, new house occupancy, furniture installation, furniture purchase, home decoration, celebrations. Therefore, this is a rare shopping spree month and the last large-scale activity this year.

Activity content:

Activity theme:

Enjoy a healthy sink. Buy 1 (hand-made sink set) and get 2 pieces for free (gifts to be determined), such as a seven-piece spoon and shovel (25 yuan), plush kitchen gloves, insulating placemats and ceramic crucibles.

Activity time:

12. 12

Activity purpose:

At present, according to the in-store discount, poster promotion, paid promotion (through train, taobao guest) and free promotion (natural search, off-site double 12 main venue), we plan the publicity activities of double 12, and introduce effective traffic inside and outside the station as much as possible to promote sales (12-150,000).

Activity measurement:

1. Enter the store politely!

Anyone who enters our store and collects treasures from the store can get a coupon without threshold from the customer service with the screenshot (5 yuan 12. .2 use), first come first served, limited to 100, while stocks last!

2. Double 12 store promotion coupons

Get a 30 yuan coupon at 599, a 50 yuan coupon at 799, and a 100 yuan coupon at 1299 (the coupon indicates that special products are not allowed to participate in other preferential use).

3. Double 12 Special Offer

12.8-12.12 preheating special products (7245L), single product coupon discount (50 yuan12. 12 use)

12.8-12.12 preheating specials (160GB), single product coupon discount (30 yuan12. 12 use)

(Home: Do two advertising drainage tests for these two special products, and do through-train payment calculation)

4. Active SMS

20__/ 12/ 12 Unique Day, buy handmade bag and give it to you as a unique gift. As long as you are in this golden day, please come to our store to buy it quickly!

2023 marketing activity planning scheme (Chapter 5) I. Activity theme:

Dance your youth and show yourself.

Second, the activity object:

All students of foreign languages department

Third, the activity time:

_ _ year _ _ month x day _ _ month x day

Four. Event organizer:

Career development center for students of foreign languages department

Verb (short for verb) The purpose of the activity:

Our center held this marketing competition to improve students' interest in learning and their ability to apply what they have learned. At the same time, it is also an exercise of teamwork spirit, from which students accumulate experience to improve their comprehensive quality and accumulate for future work. We hope that students who are concerned about marketing can take this opportunity to further deepen their understanding and cognition of marketing.

Entry form for intransitive verbs:

Take the group as a unit, each group has 3-5 people, draw up their own group name and sign up as the monitor.

Seven. The specific process arrangement of the activity:

(1) Competition preparation:

1, the international liaison department went to the school to sponsor.

2. Apply for the venue needed during the competition and the 45 multimedia classroom in Yifu Building.

(2) Competition publicity and registration stage

Publicity means: through classes, leaflets, posters, banners, radio stations, etc.

1, the meeting informed the monitor of each class of the Department of Foreign Languages, and at the same time distributed leaflets on the actual marketing competition to explain the specific matters of the activity to them;

2. Contact the Xue Tong Society of the Department and post posters on school roads or comprehensive buildings for publicity activities;

3, at the same time in the form of radio and Internet publicity, publicity to every student as much as possible.

B. Registration method:

1, class registration: each squad leader receives the registration form and submits the registration form to the designated place of the student career development center within the specified time and works;

2. Registration at the designated place: the center will set up registration offices in schools and other places.

(III) Competition implementation stage (65438+February 5th 65438+February 6th)

Link 1: actual combat marketing. (65438+February 5)

Each team receives a certain number of products and sells them at the designated place within the specified time (65438+February 5) (see the attached chart for details). According to the sales performance of the team, determine the points accumulated by the team in this link. The sales method and promotion method are decided by each team.

Link 2: Results presentation. (65438+6 February afternoon)

After the actual sales, each team will display their sales achievements and experience in electronic form, and the judges will grade this link according to the performance of the players and the content displayed. (Electronic forms can be varied, such as word, ppt, photos, videos, etc. , the display content can be experience and sales experience, etc. )

Link 3: On-site marketing. (65438+6 February afternoon)

The participating teams will select a representative in the form of a team or promote related products on the spot, and the judges will score this link according to the performance of the players. (Note: There is no penalty for using Chinese in the third section, and extra points can be obtained for using foreign languages. )

(4) Grading and grading by stages

Appraiser: Appraisers are teachers, counselors and representatives of various institutions.

Scoring standard:

1, link 1 accounts for 6%, link 2 accounts for 25%, and link 3 accounts for 15%.

2. The total score of each link 100.

3, the corresponding reward, according to the total score of three links.

Eight, award setting:

First prize 1

2 second prizes

3 third prizes

Several awards for excellence.

Marketing Plan for 2023 (Chapter VI) I. Background

20__ Valentine's Day is coming, and the campus love atmosphere is strong. Valentine's Day has always been a good opportunity for catering industry to promote sales, and it is also a good opportunity to stimulate consumers and stimulate consumption.

Second, the theme of the event

Join hands with friends to make love sweeter.

III. Purpose of the activity

With the coming of Valentine's Day, we will attract consumers to our restaurant, improve sales performance and expand the brand's popularity and reputation among consumers.

Fourth, the active object.

Mainly _ _ college students, as well as teachers and their families.

Verb (abbreviation of verb) I-word duration

65438 February 2003 to 65438 February 2005

Location of intransitive verbs

_ _ University Erzu Friends Restaurant

Seven. Activity mode

Discount; Gifts; draw for a prize

1. During the promotion period, you can enjoy a 15% discount when you spend all your money in 50 yuan in this restaurant.

2. During the promotion period, designate a series of steak packages in our store, and get one for every three.

3. During the activity, anyone who dines in this restaurant can take part in the lucky draw and get a free snapshot when it reaches 100 yuan. (limited to 100 sheets)

Eight, advertising cooperation

1. Make an activity banner that says "Join hands with friends to make love sweeter" and hang it in a conspicuous place on campus.

2. Distribute leaflets.

3. Online publicity, post it in _ _ College, use Weibo marketing, and forward it to five friends with Weibo, so it is possible for 50 yuan to get a credit card.

Nine. Activity arrangement

(1) Preliminary preparation

Personnel arrangement:

1. One week before the start of the activity, the participants must be determined.

2. All employees involved should receive training before the activity.

3. Reasonably divide the work of relevant personnel.

Prepare corresponding publicity materials in advance, such as product leaflets, publicity banners, gifts, etc.

(2) Mid-term operation

1. Relevant personnel must be present on time.

2. Smile when facing customers.

The general manager should coordinate all aspects of work.

4. Maintain order at the scene.

(3) Late continuation

Investigate the questionnaires sent by customers, find problems in time and improve services.

X. Activity cost budget

Budget unit of promotion expenses: X yuan

Serial number item amount

1 leaflet 40

2 Banner 50

3 photo 100

4 Questionnaire 20

5 Gift 200

Total (in figures): 4 10

XI。 accident prevention

Maintain the order at the scene and the problems caused by weather changes.

Twelve. Activity effect and forecast

This promotion is based on a comprehensive analysis of the arrival of Valentine's Day and the comprehensive advantages of friends' restaurants. Its implementation will certainly establish a good brand image of the theme restaurant of _ _ College, occupy the whole market of _ _ College, win the trust and recognition of the majority of students, and achieve the purpose of long-term commercial prosperity.

2023 Marketing Activity Planning Scheme (Chapter VII) Activity Theme:

Celebrate the new opening of the Million Gift! (Total: 53,800 yuan)

DM schedule: 65438+1October X-65438+1October X.

Activity 1: Shocking the opening-unexpected surprise! Expense budget: 500 yuan x3 days = 1500 yuan.

Activity time:

(3 days before opening)

Activity form:

During the activity, customers and friends who come to People's Supermarket after 6: 00 p.m. will send 5 yuan to take a taxi after shopping 128 yuan. Limited per night 100 person.

Activity 2: 300,000 yuan gift card is released! (65438+1October 20th ~ 26th) Cost: 15000 yuan.

Activity content: During the activity, when cash purchases reach 128 yuan, you can use the shopping receipt +85 yuan cash exchange 100 yuan shopping card. (Cash consumption only, limited to 3,000 pieces, except for special commodities such as rice flour and oil, while stocks last)

Activity 3: Give away money if you earn it! (65438+1October 20th ——————— 65438+1October 22nd) Cost: 12600 yuan.

Activity time:

3 days before opening

Activity Form: During the activity, any customer who has made a one-time shopping in 48 yuan (member 38 yuan) or above will get a refined shopping bag presented by the people on the same day with a computer bill. Limited to 400 pieces per day while stocks last.

One-time shopping in 98 yuan (member 88 yuan), with the receipt of the computer bill on the same day, can get a bucket of soy sauce. Delivery is limited to 200 barrels per day while stocks last.

One-time shopping is over 128 (member 1 18) yuan, and you can get an exquisite large toughened plastic basin with a computer receipt on the same day. Limited to 200 per day, while stocks last.

Expense budget: 2 yuan x400 =800 yuan x3 days =2400 yuan.

7 yuan x200 barrels x3 days = 4,200 yuan.

10 yuan x200 x3 days =6000 yuan.

Activity 4: Shopping on the hour, lucky and free! (3 days before opening) Budget: 10000 yuan.

Activity form: During the activity, a lucky cashier number will be transferred from the lucky turntable every hour, and customers and friends who check out at this cashier can get it for free. The more they buy, the more they get free! (The maximum amount of exemption for each time is 200 yuan)

Details of the event: three days before the opening, there are 12 hours every day, namely: 9: 00, 18+0: 00, 12: 00, 13: 00,14: 05. The turntable is placed on one side of the cashier.

Note: departments such as financial loss prevention in cashier's office are all responsible.

Activity 5: Happy draw is waiting for you! Cost: 1 1700 yuan.

Details of the event: From now on, members can participate after shopping in 48 yuan (customers shopping in 58 yuan), and a large-scale lottery celebration will be held on the opening night.

The awards are set as follows:

Grand prize: a 42-inch flat screen TV (3,500 yuan)

First prize: a 32-inch flat screen TV (20 yuan)

Two second prizes: one washing machine (20__ yuan).

Two third prizes: one microwave oven for each prize (1000 yuan).

Twenty winners in the fourth prize: each winner will receive a prize of 5L a barrel of soybean oil (1200 yuan).

200 commemorative prizes: one exquisite gift for each prize (20 yuan).

Activity 6: Open a shop. Send warm, be happy with you, me and him.

There will be a large-scale lucky draw and a literary evening on the night of grand opening, so stay tuned! Stage stereo! Cost: (3,000 yuan)