How to write copywriting for sales circle of friends?

1. Principles of sales copywriting

The space in the circle of friends is not too big, so the copywriting requirements should be short and concise! For a short copy, you need to think clearly about the following points!

① Who do you want to attract?

It is impossible for everyone to be your customer, and your product is certainly not water and oxygen. Everyone needs it, right? Generally speaking, you need to segment the most accurate customers based on your product positioning, combined with the target customers’ spending power and consumption habits!

② How do you attract your customers?

What promotions or benefits are currently available for your product to attract people?

③ Why do others buy your product?

As a seller, you should be able to understand your customers’ inner needs, pains, and struggles better than your customers. You should be able to clearly tell your customers what kind of problems your products can solve for them. What kind of changes can it bring to them after using the product?

Note: What customers buy is not the product itself, but the results after using the product!

For example: whitening products, what you sell is not the promise of making your customer whiter, but the praise of her friends after the customer turns white!

④ What are you selling?

Are you just selling products? To be honest, if you are selling products now, it will be difficult for you to make a breakthrough! Teacher Wang Tong has a saying: It doesn’t matter what you sell, what matters is how you sell it?

Remember, what you sell is not a product, what you sell is a solution to the problem that your customer encounters. Because you are more familiar with your product than your customer, you can understand that your product can make them What changes to make!

⑤ Why do customers act?

Through you, the customer sees the infinite possibilities in him!

After you have created the value and demonstrated the results, you must leave a clear action instruction. If possible, you must give the customer a corresponding reward for every action he takes. award! People are very lazy!

2. Sales copywriting process

① Determine the target group

② Attract the attention of the target group

This does not mean that it is necessary Give someone whatever you want, and you can grab the attention of your target customers!

For example: if you make whitening products to attract their attention, you don’t necessarily have to make any discounts for your products. In fact, it is perfectly fine to teach them some dressing skills!

③ Deliver value and display results

What value should be delivered, of course it is the value of the product!

What results should be shown, of course, are the changes brought about by customers after using your product! For example: After turning white, I received envious looks from my friends!

④ Clear action instructions

There is a note on this: the clearer the action instructions, the better!