How to do a good job in network promotion of Lijiang Inn

1. Information dissemination and promotion methods

Log on to various b2b platforms, such as www.ttnet.net and other online platforms. Here we recommend a complete b2b website www.seeksources.com/b2b/, including online yellow pages, classified advertisements, forums, blog sites, supply and demand information platforms, industry websites and so on. Information publishing is one of the common methods to promote free websites. Release as many products as possible, when you release enough products. You will find that the buyer will naturally find you, just wait for the order at home.

2. Search engine promotion methods

The ways to promote search engines can be divided into many different forms, such as logging in free classified catalogue, logging in paid classified catalogue, search engine optimization, keyword advertisement, keyword bidding ranking, webpage content positioning advertisement and so on.

Judging from the current development trend, the position of search engine in network marketing is still important, and it is recognized by more and more enterprises, and the marketing methods of search engine are constantly evolving. We should choose the appropriate marketing methods of search engine according to the changes of environment.

3. E-mail promotion methods

E-mail is the main means of website promotion, and the commonly used methods include electronic publications, member newsletters, e-mail advertisements of professional service providers, etc. E-mail marketing based on user permission is different from spam. Compared with traditional promotion methods or unauthorized mail marketing, permission marketing has obvious advantages, such as reducing the nuisance caused by advertisements to users, increasing the accuracy of potential customer orientation, strengthening the relationship with customers and improving brand loyalty.

4. Resource cooperation and extension methods

Through website link exchange, advertisement exchange, content cooperation and user resource cooperation, the purpose of mutual promotion between websites with similar goals can be achieved. The most commonly used way of resource cooperation is website link strategy, which uses the website traffic between partners to promote each other.

Each enterprise website can have its own resources, which can be expressed as a certain number of visits, registered user information, valuable content and functions, online advertising space and so on. Use the resources of the website to cooperate with partners, realize resource sharing and expand income. Among these forms of resource cooperation, link exchange is the simplest one, and the survey shows that it is also one of the effective ways to promote new websites. Link exchange, or reciprocal link, is a simple form of cooperation between websites with certain complementary advantages, that is, putting the LOGO or website name of the other website on their own website and setting hyperlinks to the other website, so that users can find their own websites from the cooperative websites and achieve the purpose of mutual promotion. The function of link exchange is mainly manifested in several aspects: obtaining visits, increasing users' impression when browsing, increasing their advantages in search engine rankings, and increasing the credibility of visitors through the recommendation of cooperative websites. Link exchange has a deeper meaning than whether it can achieve direct effect. Generally speaking, every website tends to link to other high-value websites, so getting links from other websites means getting recognition from partners in a certain field and similar websites.

5. Rapid website promotion methods

That is to say, it is a method to realize website promotion by reasonably using the quick access mode of similar keyword websites such as network real name and universal website. Quick websites use natural language to establish correspondence with website URL, which provides great convenience for users who are used to using Chinese. Users can visit the website by entering a shortcut URL that is easier to remember than English websites, and "replace" the website with their own mother tongue or other simple words that are easier to reflect the brand image, such as choosing the company name or trademark, main product name, etc. As a Chinese website, this can greatly make up for the defect that English websites are not easy to publicize. With the increase of the number of shortcut websites registered by enterprises, the user data of these shortcut websites can also be equivalent to a search engine, so that when users use a keyword to search, even if it is inconsistent with the Chinese website registered by a website, they still have the opportunity to be discovered by users.

6. Online advertising promotion methods

Online advertising is one of the commonly used online marketing strategies, which has obvious effects on online brand, product promotion and website promotion. The common forms of online advertisements include banner advertisements, keyword advertisements, classified advertisements, sponsored advertisements and e-mail advertisements. Banner advertising depends on web pages, keyword advertising is a form of search engine marketing, and e-mail advertising is a licensed e-mail marketing. It can be seen that online advertising itself cannot exist independently, and it needs to be combined with various online tools to realize the function of information transmission. Therefore, we can also think that online advertising exists in various online marketing tools, but the specific forms are different. The promotion of online advertising users' websites has the advantages of wide selection of online media, various forms, strong applicability and timely delivery, which is suitable for any stage of website publishing and operation.

Eight conventional website promotion methods of network marketing

According to the commonly used website promotion tools and available resources, the basic methods of website promotion can also be summarized into eight kinds: search engine promotion method, e-mail promotion method, resource cooperation promotion method, information release promotion method, viral marketing method, bbs promotion method, online advertising promotion method and website comprehensive promotion method.

Commonly used website promotion tools and resources include: search engines, classified directories, emails, website links, online yellow pages and classified advertisements, information release, forums, blog websites, online real-name/general websites, e-books, free software, instant messages, online advertising media and traditional promotion channels. Website promotion method is to effectively use these conventional website promotion tools and resources.

Universal website promotion method

The implementation of the eight basic methods of website promotion is realized through various specific methods, and all the methods of website promotion are actually the rational use of website promotion tools and resources. According to the commonly used website promotion tools and available resources, the basic methods of website promotion can also be summarized into eight kinds: search engine promotion method, e-mail promotion method, resource cooperation promotion method, information release promotion method, viral marketing method, bbs promotion method, online advertising promotion method and website comprehensive promotion method.

1. Search engine promotion method

Search engine promotion refers to the method of website promotion by using network search tools such as search engines and classified directories. Accordingly, the forms of search engine promotion include search engine-based methods and classified directory-based methods. The former includes search engine optimization, keyword advertising, bidding ranking, fixed ranking, content-based advertising and other forms, while the latter mainly logs in the appropriate categories of websites in the classified catalogue. With the further development and changes of search engine forms, other forms of search engines have emerged, but most of them are based on these two forms.

The ways to promote search engines can be divided into many different forms, such as logging in free classified catalogue, logging in paid classified catalogue, search engine optimization, keyword advertisement, keyword bidding ranking, webpage content positioning advertisement and so on.

Judging from the current development trend, the position of search engine in network marketing is still important, and it is recognized by more and more enterprises, and the marketing methods of search engine are constantly evolving. We should choose the appropriate marketing methods of search engine according to the changes of environment.

2. E-mail promotion methods

At present, most advertising emails are spam, which is mainly due to the choice of email address and email design. It is not easy to design an advertising email that people like and send to people who don't hate it.

1. Topic suggestion: attractive and simple. Don't lie.

2. Content suggestion: It is best to use HTML format, and the typesetting must be clear.

However, if mass advertising is done well, the effect is very effective and the cost is not high. At present, in China. 200 yuan can buy/kloc-0.0 million email addresses in group software. In addition, you can add a mailing list function to your website, so that users can subscribe to their own e-magazines, and then integrate the relevant strategies of virus marketing into e-magazines. Good results can be achieved.

Note: don't advertise blindly, otherwise it may be counterproductive.

3. Resource cooperation and extension methods

Friendly links can bring a steady flow of visitors to the website. In addition, it also helps the website rank in search engines such as Google.

It is best to connect to some well-known websites with higher traffic than yourself. Thirdly, it is a website that supplements its own content. Then there are similar websites. Similar websites should ensure that the content quality of their own websites is distinctive and attractive, otherwise it is better not to connect with similar websites.

The website should not only be beautiful, but also try commercial websites, first of all, it should be practical, followed by technical beauty.

4. Information dissemination and promotion methods

Publish relevant website promotion information on other websites that potential users may visit, and use the opportunities that users get information on these websites to achieve the purpose of website promotion. Websites suitable for publishing this information include online yellow pages, classified advertisements, forums, blog websites, supply and demand information platforms, and industry websites. Information publishing is one of the common methods to promote free websites.

5. Viral marketing methods

Viral marketing mainly uses the way of mutual benefit to let netizens help them publicize and create an effect similar to the spread of viruses. Here are some common methods:

1. Free service: If possible, users can be provided with free message boards, free domain names, free mailing lists, free news, free counters and so on. Then you can add your own advertisements or links to these services. Because it is free, it can be popularized quickly.

2. Interesting pages: A beautifully made page or an interesting page will often be quickly publicized by netizens on the Internet. So you can make some beautiful or interesting pages recommended by your friends.

6.bbs publicity method

BBS publicity, although it takes energy, has a very good effect. Network marketing, details win, website promotion, all-round attack.

Bbs propaganda should choose the BBS where its potential customers are located or the BBS with good popularity.

Several strategies should be paid attention to in BBS publicity:

1. Don't advertise directly. Such posts can easily be deleted as advertising posts.

Sign your name with your avatar. You can design an avatar to promote your brand, and add your signature to the introduction and connection of your website.

4. Give it a proper hand. In the forum, sometimes for the atmosphere and popularity of the post. You can also find a prop or register two accounts to play.

7. Online advertising promotion methods

Online advertising is one of the commonly used online marketing strategies, which has obvious effects on online brand, product promotion and website promotion. The common forms of online advertisements include banner advertisements, keyword advertisements, classified advertisements, sponsored advertisements and e-mail advertisements. Banner advertising depends on web pages, keyword advertising is a form of search engine marketing, and e-mail advertising is a licensed e-mail marketing. It can be seen that online advertising itself cannot exist independently, and it needs to be combined with various online tools to realize the function of information transmission. Therefore, we can also think that online advertising exists in various online marketing tools, but the specific forms are different. The promotion of online advertising users' websites has the advantages of wide selection of online media, various forms, strong applicability and timely delivery, which is suitable for any stage of website publishing and operation.

8. Integrate website promotion methods

In addition to the commonly used website promotion methods mentioned above, there are many special and temporary website promotion methods, such as prize-winning quiz, online coupons, prize-winning surveys, comparative shopping, shopping search engines for online shopping website promotion, and some even use the way of establishing auxiliary websites for promotion.

Some websites may be cleverly promoted, while others may take some coercive measures to achieve the promotion purpose, such as modifying the default homepage settings of users' browsers, automatically adding favorites, and even installing virus programs on users' computers. What is really worth advocating is a reasonable and civilized website promotion method, and the mandatory and destructive website promotion method should be rejected and opposed.

Activity publicity is also a good way of publicity, but not all activities can be effective. If you want to have good results, you must have a good plan.