What are the advantages of soft text marketing promotion, and what are the classic cases of soft text marketing?

It is more convenient for people to obtain information in the network age, but the mechanism of information has not changed in essence, and the value of information dissemination has always existed. As far as the marketing field is concerned, soft text marketing promotion or news marketing has always been the lowest cost marketing means for enterprises. I will explain the soft text marketing promotion with the following contents: 1. What is soft text marketing? Soft writing is a writing mode that gives targeted psychological guidance to consumers based on the concept demands and problem analysis of specific products. In essence, it is the realization of enterprise's soft penetration business strategy in advertising form. Usually, consumers agree with certain concepts, viewpoints and analytical ideas through written expression and public opinion dissemination, so as to achieve the purpose of corporate brand promotion and product sales to achieve the whole network marketing promotion. 2. What are the advantages of soft text marketing promotion? 1. It has a wide spread and many distribution channels. Soft text marketing promotion is different from hard text promotion. It can be published on any platform, not limited to major news media, local news stations, social media and self-media blogs. Even some media take soft-text marketing to promote articles as their main business, and their advertising value and content release are integrated, which often brings considerable traffic to the media and brings users and brand marketing to enterprises. 2. Rich, readable and prosperous soft articles can be written in the form of diaries, self-reports, industry news and product experiences. Viral titles and contents are sharp tools for the marketing and promotion of soft texts. 3. Low marketing cost and high cost performance. Soft writing can only be written by copywriting and planning. Although it is impossible to accurately predict the content depth and spread rate of soft text in advance, compared with the traditional door-to-door visit or telephone marketing effect, soft text marketing can be standardized, brand reputation and product image can be unified, uncontrollable sales commitment problems will not occur, and the price is low. 4. Reuse and multicast soft texts can be distributed on major platforms after editing. Because of the different platforms, it will play the greatest role in the marketing and promotion of soft text, but the ab test before the release of soft text will play the greatest role when it is officially released. 5. Once the soft articles with long-term effectiveness and high media penetration are published, they will always exist on the platform without special circumstances, which will repeatedly play a marketing role for users. When users feel that soft articles are valuable, they will share them themselves, which can make the marketing and promotion effect of soft articles longer. This does not include platforms that have agreed to save time before release. 6. Soft text is beneficial to seo of enterprise websites. It is divided into two aspects: ① When browsing the soft articles on the platform, users' interest in products or services will be affected, and they will directly visit the enterprise website through keywords in the soft articles or promotion links at the end of the articles. (2) It directly affects the promotion links of enterprise websites at the end of general soft articles. Some platforms can leave anchor text or hyperlinks. Baidu spider will crawl the corporate website along the link to increase the relevance of the website, and the soft text will become the soft text link of the website. 3. Classic Cases of Soft Text Marketing Due to the numerous advantages of soft text marketing and the wide application of enterprises, classic cases of soft text marketing emerge one after another: 1. On the day of the case of "Zhonghetang Kechuanling", I caught a cold and felt very uncomfortable. I've been coughing all morning. I can't stand it. I don't know if it was transmitted to my deskmate. The next day, my deskmate coughed with me. She blamed me for infecting her, which made her lack of energy in class. I'm helpless. what can I do? Then she took out a pack of cough medicine, which was handed down by Zhonghetang, and took it at noon. I kept looking at her, and she opened the package carefully. I asked her what it was. She said there was one pack of cough medicine left. I have been coughing for several days. I can't even take a lot of medicine. In the afternoon, I was going to give a speech on stage, so I shamelessly asked her, "Can you give me half a pack? I have a speech in the afternoon. Can't I really cough? " She said, "I'll give you half. What should I do?" I didn't say a word, just took a sip of water silently, but she still left me half a bag. She said, "Remember that you owe me half today, okay?" I immediately drank the medicine mixed with water and stopped coughing in the afternoon. Although my throat still hurts, I feel much more comfortable and my speech is very smooth. But from then on, she often said that I owed her half, and then asked me to help her cook and fetch water or something. I have to do what I'm told. Gradually, the day of graduation came. I asked her, have I paid back the half I owe you? She said: No, you will always owe me that "half". I said I graduated and I still owe you half? You make me happy? Later, we got together because she said, "I want you to be my half." Comments: This cough medicine is also well written. The story tells its curative effect quickly, the advertisement is just a passing, and the story is wonderful and short. 2. "Yunnan Baiyao" case She said: "I liked a boy very much in junior high school. One day, he didn't know why he was beaten, and it was pitiful to sit alone on the playground. I bought a bunch of Yunnan Baiyao to help him clean it, and everyone didn't speak silently. Later, he became my boyfriend. But he will never know that I sent someone to beat him! " He said: "I liked a girl very much in junior high school. One day, I was suddenly beaten, and I sat alone on the playground pretending to be miserable. She bought a bunch of Yunnan Baiyao to help me clean it, so everyone didn't make a sound. Later, she became my girlfriend. She always thought I didn't know she called. But I just like her stupidity! " Comments: The integrity of the story is really good, and the suspicion of advertising is not great. It is a scene of being beaten, and then rubbed with Yunnan Baiyao. This simple little advertisement is also very interesting and capable. Summary: In the increasingly fierce market competition, the effectiveness of hard and wide is gradually declining, and the value of soft text marketing is becoming more and more important. It is worthwhile for enterprises to make more efforts in soft text marketing. Batman IT/h/65.html reprint requires authorization!