How can China automobile enterprises play the role of "pillar" in returning to work?

At present, although most manufacturing enterprises in China have resumed production except in key areas, the threat of "supply cut-off" still hangs over the automobile industry due to many factors, such as logistics interruption, insufficient supply of upstream raw materials, and different parts suppliers returning to work, which makes the whole automobile industry unable to develop in an all-round way.

To this end, many China automobile enterprises, on the premise of prevention and control, blew the "assembly number" to fully support and organize upstream and downstream enterprises to resume work and production.

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Help upstream enterprises solve problems

In Yangzhong Industrial Park, Yangzhong Economic Development Zone, Jiangsu Province, Honeycomb Yichuang Technology Co., Ltd. (hereinafter referred to as "Honeycomb Yichuang") has entered the stage of equipment debugging before the Spring Festival. Because it also shoulders the heavy responsibility of mass production of core products (engines, transmissions, electric drives, etc.). ) The whole company is under great pressure this year.

"It must be difficult to say (returning to work). Everyone couldn't sleep well in those days. " Insiders of Honeycomb Art Creation admitted that they were still worried about the shortage of raw materials and epidemic prevention materials and the slow return of employees before the resumption of work in February 12.

Therefore, Great Wall Motor actively organizes various parts companies to formulate efficient epidemic prevention emergency plans, assist in preparing epidemic prevention materials, and help employees returning to work to check and manage. "Yangzhong City and the Economic Development Zone coordinate with relevant departments to provide us with a green passage for vehicles and personnel entering and leaving the construction site and a channel for purchasing prevention and control materials, effectively ensuring the normal construction of the park and the health and safety of employees. By the end of February, the resumption rate of Yangzhong Industrial Park had exceeded 70%. "

The above-mentioned insiders revealed to Automotive News that in addition to Yangzhong Industrial Park project, its production bases in Baoding, Xu Shui and Tianjin are also being restarted one after another, especially the engine business will be delivered to a domestic first-line vehicle manufacturer in small batches in the near future, and the transmission, electric drive and intelligent steering sectors will also ensure the supply demand to the maximum extent. "Since our independent operation, we (Honeycomb Art Creation) have always insisted on being bolder and' ahead of others '(R&D and layout), which made us neither relax our vigilance nor give up hope in the face of the epidemic."

In fact, "advanced" deployment is also the overall style of Great Wall Motor. During the epidemic period, the production bases of Great Wall Motor ensure to meet the inventory demand of 15 days. Once there is any abnormality in this process, they have time to deal with it in time to ensure the normal and smooth production. With the help of relevant local departments, spare parts suppliers who do not have the conditions to resume production will actively arrange for other suppliers to replace them, and open up a green channel for enterprises to purchase spare parts, and coordinate and solve the difficulties and problems encountered in the resumption of production in time.

In addition to finding alternative suppliers, some car companies have adopted other methods. For example, Wenzhou Changjiang Automobile Electronics Co., Ltd. (hereinafter referred to as Wenzhou Changjiang), which supplies parts for 22 models of FAW-Volkswagen, is also seriously short of product assembly line personnel because most employees in Hubei cannot return to their posts, and there is a risk of supply breakpoints. FAW-Volkswagen not only helped it complete the material procurement, but also selected Foshan Branch 156 employees to form an epidemic prevention and production support team to help Wenzhou Yangtze River quickly resume production.

Another warm-hearted case is that Beiqi Foton issued an open letter, "No matter when suppliers in Hubei Province postpone the resumption of work, we must ensure that the purchase volume increases by 20% year-on-year, and all the goods are delivered in cash", calling on more car companies to make efforts to protect their own production and operation, and give more understanding and support to suppliers in Hubei and the whole country.

There are still many related cases, and the responsibility and responsibility shown by these automobile companies have also invisibly improved the cohesiveness, systematicness and combat effectiveness of enterprises.

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Ensure that the logistics link does not "fall off the chain"

When returning to production, transportation is the "pioneer". Promoting the resumption of production and work of transportation and logistics industry is conducive to the smooth flow of traffic, people and logistics, and the restoration of stable and orderly economic operation. Pang, an associate researcher at the Research Institute of the Ministry of Commerce, pointed out a few days ago that if parts enterprises are the "buttons" in the long chain of the automobile industry, then logistics enterprises are the lines to maintain their connection. Only if they don't "drop the chain" can the entire automobile industry resume production in an orderly manner.

"We are really at the busiest time, and we can only wait for the epidemic to pass when we are interviewed." A person in charge of Tiandi Huayu, a subsidiary of SAIC, apologized. As the first batch of "AAAAA" qualified logistics enterprises in China, TNT Huayu has 74 transshipment centers, more than 2,500 business outlets and nearly 2,500 self-operated vehicles. More than 365,438+00 operating lines and warehouses with an area of over 550,000 square meters.

However, it was this "behind-the-scenes hero" who opened a green transportation channel to coordinate various transportation resources, such as roads and railway lines, so that medical relief materials could continuously arrive in Wuhan, and opened the channel for large-scale donation of social resources.

At the critical moment when the automobile industry resumed production, TNT Huayu not only sent masks and disinfectant to franchisees, but also disinfected all the goods sent to the station free of charge, which not only ensured the safety of its franchisees' employees and the conditions for returning to work, but also reassured customers. More importantly, in order to alleviate the financial pressure of franchisees, Tianhuayu adopted the measures of "delivery first, payment later" and opened the warehousing business, which not only helped franchisees improve their profits, but also helped them to explore the market more vigorously.

As the world's number one automobile producer, China exports more than one million automobiles every year, and many core parts of overseas famous automobile brands are also imported from China. However, during the epidemic period, affected by the adjustment of road control policies in various places and customs policies in various countries, transportation resources were seriously short and unsmooth. In order to help the global automobile industry chain run smoothly, Anji Logistics and TNT Huayu, owned by SAIC, made full use of the intelligent operation mode, planned more than 6 charter flights/kloc-0, and delivered all delayed parts in time, which not only completed the export of parts from GM's manufacturing bases in North America, Brazil and Argentina, but also met the demand of Ford China to export parts to Bangkok once a week, avoiding the risk of overseas automobile manufacturers stopping work due to lack of parts. According to reports, since the Spring Festival, SAIC Anji Logistics has completed the export transportation of 65,438 vehicles and 267,200 cubic meters of spare parts, and quickly restored the global supply chain at the speed of China.

According to the website of the Ministry of Industry and Information Technology, as of 24: 00 on March 3, the operating rate of the main production bases of 16 Key Vehicle Group has reached 84. 1%, and the re-employment rate of employees has reached 66.5%. In addition to the key epidemic areas, more than 600 complete vehicle and key parts enterprises in 25 regions have basically resumed production, which depends on the full support of the vast number of logistics and transportation enterprises. ?

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Actively empower first-line dealers.

Due to measures such as crowd control and delayed resumption of work caused by the COVID-19 epidemic, the offline stores of 4S line were once completely closed. Although the stores in many areas have resumed work in an orderly manner, for the first-line "autobots" who have experienced the market decline in the past two years, this year's life is bound to be even more difficult, because the current epidemic prevention and control is still in a critical period that cannot be relaxed, and many new models that are about to be launched have to be postponed.

Under the grim situation that many automobile dealers are facing unprecedented operating pressure, more and more automobile companies have begun to reduce the pressure on dealers. Previously, Auto News Agency also reported in articles such as "Healthy body, just right Euler is enough" and "Dongfeng Nissan escorts your safety and health".

Du, assistant general manager of BYD Auto Sales Co., Ltd., told the auto news agency that in addition to the safeguard policies such as exemption from assessment, cancellation of service quality assessment or postponement of re-inspection in the first quarter of February, BYD also built its own e-commerce, settled in e-commerce and cooperated with merchants to increase the exploration of key tasks such as online marketing, online service and new retail. In particular, organizing BYD franchise stores to carry out a series of activities such as "online live car purchase" and door-to-door test drive on platforms such as Tik Tok has aroused widespread concern among consumers.

Of course, after all, automobile consumption is very different from FMCG. Even if users need to buy a car, they need to know the performance, price and other aspects of the product before they can make a deal, so it is far from enough to rely on online "drinking".

In view of this, on the one hand, BYD has increased its online after-sales service (such as online warranty renewal, car pick-up/car delivery maintenance, etc.). ), on the other hand, it is also further developing healthy and environmentally friendly vehicles to empower dealers from the product level. "We have become the first batch of enterprises that have passed the highest-level certification of CN95 high-efficiency composite air-conditioning filter element (the owner can replace it at half price), and will continue to upgrade in the future to meet the higher car demand of customers. "Du said that the epidemic has had a certain impact on offline passenger flow, industry economy, upstream and downstream industrial chains and enterprise production and operation. However, as the epidemic has been controlled and subsided, industrial chain enterprises have resumed work one after another, and market confidence and consumer demand will also be rekindled.

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