Five planning activities for Valentine's Day

# Valentine's Day # Introduction In order to ensure that work or things can be carried out in an orderly manner, it is usually necessary to make a complete plan in advance. The contents of the plan are mostly the work of superiors and subordinates or involving a large area, and are generally distributed in the form of "file headers". So how should we make a plan? The following is a Valentine's Day planning activity plan for your reference, hoping to help friends in need.

1. Valentine's Day planning activity plan

I. Activity time

20xx May 20th.

Second, the theme of the event

Time is silent-true love lasts forever.

Third, the theme.

The theme highlights the grand theme of online Valentine's Day, in which jewelry stores send warm and romantic service wishes to customers.

Fourth, the venue

Storefront and surrounding areas.

Verb (abbreviation of verb) is the expression of topic communication.

Run through the activities and form the main performance.

Effective interactive interpretation and content dissemination.

All supplies are marked.

All the publicity performances.

Social influence and word-of-mouth communication.

Activity of intransitive verbs

There is joy in the door:

On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan.

On the day of the event, 65,438+000 colored gold rings in 68 yuan were sold within a limited time.

Send a rose.

1, table tennis exhibition

Theme: The Secret of Attraction

Award: Attraction Award

Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the attraction prize.

Person in charge: on-site host

The winner can get a beautiful diamond ornament from the company.

2. Beautiful love stories

Choose customers or owners at random and tell their first wonderful acquaintance with her (him).

Award: the most beautiful encounter award

Person in charge: on-site host

The winner can get a beautiful diamond ornament from the company.

3. The lady covers the red veil and ties the man.

Theme: Our love is so tacit.

Award: tacit lover award

Organization: 4 couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered illegal, and the person who cancels the game and hits it the fastest is the winner. The competition is divided into two rounds, with four pairs in each round, and the winner can get the tacit lover award.

Person in charge: on-site host

Competition supervision: on-site customer registration or random selection.

The winner can get a beautiful diamond ornament from the company.

2. Planning for Valentine's Day activities

Activity time: May 20th (Monday X)-2 1 (Monday X).

Theme: Destiny takes a hand x520 shopping spree.

Activity content:

First, shopping to send romantic feelings

During the activity, anyone who buys 500 yuan (gold jewelry/household appliances/alcohol and tobacco 1.500 yuan) in the X Commercial Building on that day will be given a chocolate (value 10, 5 yuan) or a rose (value 5 yuan).

If the accumulated shopping amount on that day is more than 3,000 yuan (gold jewelry/household appliances/tobacco and alcohol is more than 8,000 yuan), a cash coupon for Laoshu Coffee 50 yuan will be presented. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )

Second, true feelings, romantic hand in hand.

During the activity, X-Broadcast opened an on-demand hotline, and couples can express their feelings to him or her through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio X is a simple recording studio. As you can imagine, when you walk into X hand in hand with your beloved, it is a romantic and emotional thing to broadcast your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.

Third, create an atmosphere.

During the activity, all the music in the store played some love songs and X's Valentine's Day promotion activities, and from time to time sent X's blessing to lovers all over the world, reminding people who walked into X that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.

Fourth, the activities of publicity.

1, television, radio, newspapers, publicity

2. SMS promotion

3. Activity stop sign

Verb (abbreviation of verb) cost budget

1. Gift money: it is estimated to be 20,000-50,000 RMB (200 flowers/chocolates per day, 50 packs per day).

2. SMS fee: 2,500 yuan

3. Valentine's Day planning

Xx Hotel has specially launched a couple package for couples.

Treasured wine, pink roses, comfortable environment, and the atmosphere of French culture and art are all blended with various foods carefully prepared for you, from romantic couples' boxes to comfortable and elegant rooms. Every visit will make you have an unforgettable classic trip to Fontainebleau! Come on, share with your lover!

I love you (880 yuan /2 people)

Tanabata Package: I haven't said "I love you" for a long time, but these three words have penetrated into love and life.

Four classic couple dishes, high-grade French red wine, a bottle of espresso, a bed decorated with rose petals, and a pair of exquisite jade ornaments are in the deluxe big bed room of the hotel.

Love for a long time (588 yuan /2 people)

Romantic dating package: in love, there is always a code word, and a happy look is enough to make people sweet and jealous.

Four romantic couple dishes, a bottle of French red wine, a luxurious hotel bed, a bed decorated with rose petals, and a pair of exquisite jade ornaments.

Love for a long time (388 yuan /2 people)

Fresh love package: Youth love, heart love, although there is always noise, it is still so warm and gentle.

Four couples dishes, a bottle of red wine, a hotel room and a bathroom, decorated with rose petals.

4. Valentine's Day planning

I. Purpose of the event

1, grasp the 520 promotion online shop to plan business opportunities, make customers feel fresh and stimulate their desire for consumption;

2. Increase the number of online shop views to attract new customers;

3. Establish the reputation of online stores and enhance customer loyalty;

Second, the activity time

20xx May 10 (ten days in advance) -20xx May 20th (ending on May 20th)

Third, the theme of the event

I love you, filar silk heart.

Fourth, the active object.

Female clients aged 20 to 30.

Verb (abbreviation of verb) activity content

"I love you, filar silk heart" special event

Buy a reality show, share the beauty and win a gift!

1, sharing is a prize: upload real pictures of baby trying on, write down your inner feelings and show off your beautiful legs.

(Everyone has a prize)

2. Lucky Advent Award (monthly 1)

3. Loyal customer award (end of year 1)

Popularization of intransitive verbs

1, key time for publicity: 2 days before the event; 0 days after 65438+520;

2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.

VII. Work before promotion

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: With the increase of orders, a large number of after-sales service problems have been brought. We should fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.

5. Valentine's Day planning

August 19 is a traditional festival in China-Qixi Valentine's Day. According to an ancient legend, the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge for marriage. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14.

In order to create the management characteristics of * * Club and fully embody the management style of * *' s "extravagant fairy mirrors, party feast", this department has formulated the following activity plan according to the current management situation of the company and the changes in the entertainment market of * *, aiming at the consumer groups of Qixi Valentine's Day.

I. Theme of the event

Qixi Valentine's Day * * Brand-new fashion theme party activities

Love shock wave looking for the goddess in your heart

Second, the activity time

August 18, 19 (Saturday and Sunday)

III. Purpose of the activity

1. Through this activity, improve the brand appeal of * * Club in the surrounding industry markets;

2. The average daily turnover increased by 20%. (Example: the average daily turnover is 6.5438+0.5 million yuan * 20% = 6.5438+0.8 million yuan)

(After the event, the Finance Department will report the results of the event to the Board of Directors. )

Fourthly, the concept of activity.

This activity integrated the effective promotion methods of * * bars in Beijing, Shanghai and Shenzhen, combined with the experience of entertainment places in Shijiazhuang, and aimed at the consumption psychology of men and women in fashionable cities who like to find passion and fresh excitement. The activity adopts the way of making friends on a large scale, and encourages guests who come to * * for entertainment to try to talk with "strangers". Through our careful and solemn control of the dating process, I believe we can definitely create a cheerful and fresh night bar lifestyle. (For the specific control method, see Item 6 of the planning case, the first wave of love shock)

Verb (abbreviation of verb) activity method

1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;

2. Publish the activity information, contents and methods to the guests who recently visited the company through outdoor advertisements, DJ stations, LED display screens and private room computers;

3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

4. This activity takes Passion Hall as the activity center, supplemented by KTV rooms;

5. All female guests who visit * * on June 5438+09 will get a rose at the information desk.

6. With the opening of the hall, two chocolates will be presented.

Activity of intransitive verbs

Love hits the first wave: "find the goddess in your heart" (pay attention to consideration)

1. campaign slogan: resolutely talk to strangers;

(2) The company designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;

(3) After the guest opens the platform/card, he will give the guest a friend card together with the platform/card snacks for the guest to fill in;

4. The guest can observe and then entrust the waiter to send the friend card to his favorite;

If both parties are interested, they can communicate with each other through the waiter and start dating.

6. In order to enliven the business atmosphere in the lobby during the activity, the company can consider arranging DJ waiters who have not entered the room to wear casual clothes to participate in the activity. (Specific implementation arrangements will be decided separately)

The second wave of love shock: "show off yourself, hot MM calls to order" (this plan includes lobby and private room)

Cadres above the director level of the company will observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time in the company (the host and performance time will be arranged separately). After the performance, they can get a cocktail card specially made by the company, and they can get cocktails designated by the Tang Dynasty in the cocktail bar with the wine card.

The selection of this activity must be approved by the general manager or director of the company.

Love strikes the third wave: "true confession"

Any couple who visit * * on Valentine's Day on Tanabata can get on the DJ stage and express their love loudly. Get a bottle of champagne from Tang Hui.

On a special day, a special confession of true feelings, how can you not touch her/him?

The fourth wave of love shock: "romantic passion" (this plan includes hall and private room)

During August1August-August 19, anyone who consumes more than a dozen bottles of beer or more than 300 bottles will get a zero-point lottery ticket for August 19, and so on. Draw on the spot.

First prize: * * Hotel has three deluxe rooms, one for each night.

Romantic decorations and a bottle of champagne.

Check-out time was postponed to 4 p.m.

Second prize: one for each of the three digital MP4s;

Third prize: a box of chocolates for ten people.

(Specific implementation arrangements will be decided separately)

VII. Site Layout

1, gate:

① Opposite the gate: 2 billboards with a size of 3.5m× 2.5m, indicating the activity information;

(20xx Valentine's Day Campaign Raiders: Passionately invite you to attend a Valentine's Day party with him/her, speak out your love loudly, let everyone witness your love, and dance and flirt with your sweet love. )

2 door glass: intimate shape, rose pattern;

③ Gate: decorated with pink balloons.

2. Hall:

① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;

2. Make ink-jet carving on the marble wall of the fence on the second floor of the gate: Tanabata Valentine's Day * * new fashion theme party activities love shock wave to find the goddess in your heart;

3. Stair handrails are decorated with red roses;

3.hall:

1.DJ stage: the front panel is decorated with colorful roses, and the foam carving: "You are my rose, you are my flower";

② Silver reflective characters are engraved on the fence around the hall. Different sizes:

Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;

The girls next door are learning from each other, vying for the golden pot to give birth to him.

Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.

Let's be two birds flying together forever in heaven, and two trees connected together forever on earth.

Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.

When the golden wind and the jade dew meet, they will win countless people.

Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?

If the relationship between two people is long-lasting, it is still a matter of time.

The pillars of the hall are decorated with roses and heart-shaped patterns.

4, KTV rooms:

(1), put a rose on the table in each room;

② Place an activity plan and detailed rules in each private room.

Eight. Activity arrangement

(1), the planning department will revise the plan according to the opinions of the general office and the board of directors before July 3 1 and prepare for implementation;

(2) Before August 1, the Engineering Department shall make and install the advertising rack according to the drawings;

(3) On June 5438+07, the lobby department and KTV department took the staff to cooperate with the artists to arrange the venue, and on June 5438+09, they ordered cosmetics to make simple makeup for the waiters;

(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;

⑤. The DJ station in the lobby and the program department will arrange the adjustment of music routes and programs during the activities, and report them to the general office and the program of the board of directors on 17;

⑥. The General Office shall contact the advertising space and the * * hotel before August 1, make room and catering arrangements, and contact the jeweler and the wine merchant * * to jointly hold this event (if possible, give the partner a cooperation plan for the event).

⑦ The planning department will put in activity advertisements (including outdoor and computer) and design various cards before August 1.

Nine, the end

Every enterprise is a cooperative body, and the cooperation of all departments can achieve good business results. An activity also needs the full cooperation of all functional departments to achieve our expected purpose.