How to make users remember and trust you through soft text marketing?

Soft text is actually an advertisement. Soft text marketing should have an idea in mind, and what kind of user groups should it target. This is similar to hard and wide information flow. Product highlights and eye-catching text pictures are essential. Soft articles cover a wide range, such as articles published on websites, personal dynamic sharing, group advertisements, articles published from media platforms, questions and answers, article comments, short messages, leaflets, TV/radio advertisements, corporate slogans and so on.

What angle do you need to consider when doing soft text marketing? In the 0375 online media publishing platform, corporate brands do soft text marketing mainly based on mainstream portals and self-media. It is divided into vertical industry websites and mainstream information portals, such as a skin care brand, so the little red book is definitely to be launched because women are more concentrated. If a car company is doing soft marketing, it will definitely be placed in places where riders are concentrated, such as car home and Chedi. However, if it is a brand newly launched by an enterprise and its popularity is not high, it is necessary to endorse it first and put it on mainstream portals (Netease, Tencent, Sina, Phoenix, Sohu, China, China, Zhongxin.com and China Economic Net).

For another example, your role is a lower-level dealer. Brand image is naturally operated by the headquarters, and your purpose is to increase sales. Then it doesn't make much sense for you to be a soft brand. It is more necessary to combine the local market situation and compare with other stores to show your advantages and service quality. Coverage of local keywords and marketing efforts of social software (such as Meituan, WeChat official account, micro-headlines, etc.). ) It should be increased to tell others that there are such businesses in the local area, and the quality, price and service attitude are excellent. It is more important for distributors to add addresses, phone numbers or attract fans' attention to the official WeChat account.

What you need to know and remember is that there are no 100% effective advertisements, only budget-conscious advertisers. Soft text marketing can't predict traffic conversion, just to expose the brand. Just like handing out leaflets on the street, you never know how many times you will be rejected, how many people will accept your leaflets, and you never know where these leaflets taken away by pedestrians will eventually go. But on the bright side, the threshold of soft text marketing is relatively low. It costs a few dollars to start publishing an article on the website. Even, you have enough patience to only update self-media articles.