What is the basic structure of the questionnaire?

1. In the preface, the purpose, significance, simple content introduction, anonymous guarantee and requirements for respondents should be clearly defined. Respondents are generally required to answer questions truthfully, and finally thank them for their cooperation, and give the name of the institution or organization where the investigator works and the time of the investigation.

2. The second part is the main part of the questionnaire, which should include the main contents of the survey and some explanations of the answers. The general questionnaire is divided into two parts: one part is the background information of the respondents, that is, their gender, age, marital status, income, etc. The other part is the basic problem of investigation. Basic structure of questionnaire

The format of the questionnaire generally consists of four parts: the beginning part, the screening part, the main part and the background part.

First, the beginning part

The beginning part mainly includes greetings, instructions for filling in the form, questionnaire number and so on. Different questionnaires will include different initial parts.

1, greetings. Greeting, also known as questionnaire explanation, is used to arouse the interest and attention of the respondents, eliminate their concerns, stimulate their awareness of participation and strive for their active cooperation. General greetings include address, greeting, interviewer's introduction, purpose of investigation, significance and importance of respondents' answers, time required by respondents, thanks, etc. On the one hand, greetings should reflect the above contents; On the other hand, it is required to be as brief as possible.

2. Fill in the instructions. There should be detailed instructions in the self-filled questionnaire, so that the respondents know how to fill in the questionnaire and how to return it to the investigator.

3. Questionnaire number. It is mainly used to identify the names and addresses of questionnaires, investigators and respondents, so as to facilitate proofreading and checking and correct mistakes.

Second, the screening part

Also known as the screening part of the questionnaire, it is to screen the respondents first, screen out the non-target objects, and then investigate the specific respondents in a targeted manner. Through screening, on the one hand, people who are directly related to the investigation items can be screened out to avoid suspicion; On the other hand, we can also determine who are qualified respondents, and make the survey more representative by investigating them.

Third, the main part

The main part is also the core part of the questionnaire. It includes all the questions to be investigated, mainly consisting of questions and answers.

1, the process of questionnaire design is actually the process of gradually concretizing the research content. According to the research content, first determine the trunk, and then design branches for each trunk as needed, each problem is a leaf, and finally form a tree. Therefore, before designing the whole questionnaire tree, we should have a general idea.

2. Set the main questionnaire in blocks. In the comprehensive questionnaire, we usually set different questionnaires in blocks, which can ensure that each question is relatively independent, the whole questionnaire is clearer and the overall sense is more prominent.

3. The design of the main questionnaire should be concise, the content should not be too much and complicated, and it should be determined according to the needs to avoid unnecessary problems.

4. The questionnaire design should be logical and systematic. On the one hand, it can avoid missing the information that needs to be asked, on the other hand, it will make respondents feel that the questions are more concentrated and organized. On the contrary, if the questions are divergent and random, the questionnaire will give people a confused feeling.