Why do you choose the WeChat public platform for the most complete operation plan of WeChat official account?

Soft package brand culture, and gradually determine the brand's position among customers.

Let the WeChat platform with hundreds of millions of users promote it for you for free, which is more direct and effective.

2. Low marketing cost

Traditional marketing and promotion costs are high, and the monthly operating expenses of large e-commerce companies such as SMS sending and email notification are very considerable. On wechat, it is almost free. The more users migrate to WeChat, the more obvious the savings will be. In addition to completely replacing SMS and email, WeChat can also display richer content and complete the closed-loop operation of the process.

3, one-on-one, one-to-many

Wechat can realize a one-to-one interactive marketing platform, which can understand the needs and trends of each customer and respond accordingly without forcing users to accept information. And you can realize the one-to-many group sending function, provide important consultation or product information to all people who pay attention to you, and effectively push information. Wechat's active subscription relationship and one-to-one communication interface make this relationship look more loyal and solid.

4. Strong interactivity

The core positioning of WeChat is communication tool, which is interactive and definitely has questions and answers. Compared with Weibo's one-way attention, people will be more inclined to two-way communication, and WeChat has a stronger sense of stickiness and communication. Voice conversations can be conducted directly, and customers' questions and needs can be answered one by one. Wechat marketing is close to the people and does not disturb the people. Customers can choose and accept it if allowed.

5. Fashion

Wechat has 400 million registered users in China, with an average of 300,000 new users every day, which is enough to prove the arrival of the WeChat era. Users are 20-35 years old, accounting for 76. 1%. The user groups are mostly young people, white-collar workers, high-end business people and fashionable iphone owners. This powerful advantage makes the marketing of many enterprises have a better direction, especially for young people's products.

6. Viral marketing

Wechat marketing uses users' word of mouth to spread, and our product information is sent out. When users see a wonderful content (such as an article or a song), tens of thousands or even hundreds of thousands of users will share it with the help of friends. Wechat is a friendship marketing behavior, which is more penetrating and interactive in word-of-mouth communication and more accurate in target group selection. Everyone's personal information page will have a LOGO that pays attention to the brand and realize the viral spread of the brand.

7. Personalized service

Location-based activity treasure hunting is an activity based on geographical location and interaction with users. When users submit their geographical location, they will return the nearest baby distance, which is stored in the chain store of the merchant. Users can only get the baby if they find this chain store. User interaction activities When the user sends a certain instruction, the lottery backstage randomly generates a certain lottery number and matches it with the prizes in the database to query whether the user wins the prize. At the same time, we can consider awarding prizes at different levels, such as the first 15 day third prize, the second 10 day second prize, the fifth day first prize and the last day prize. Interactive games, such as lottery, can arouse users' interest and concern on the public platform of merchants, and users can spontaneously publicize the WeChat activities of merchants, further increase the number of WeChat followers of merchants and drive the sales of enterprise products. Service inquiry can provide customers with the nearest McDonald's according to the specific location of the other party by sending the specific needs of customers to the platform. You can also check the weather, make reservations and book air tickets. The query based on commodity data has realized the separation of keyword reply and query reply in integral treasure. When users want to query a product, they directly input a certain name of the product, such as "coffee machine" and "belt", and such keywords will search the corresponding products from the system, list them in the form of multiple pictures and texts, and bring links to the corresponding products. Guide users to jump to their own websites. Wechat integrates price range query on the integral baby account, which enriches the query method and allows customers to find products suitable for their price range faster.

8. More online customer service

Wechat WeChat official account allows multiple users to log in at the same time. After a certain number of fans, they will receive a huge amount every day.

Information and necessary customer maintenance require specialized online customer service. And can set keyword reply, enterprises can set corresponding keyword query according to their own needs, and it is a 24-hour intelligent reply, which can better publicize their products, make customers feel humanized, and also save the trouble of specialized staff to solve problems, saving manpower and capital expenditure.