Analyze locked customers - customer life cycle management

Analyze and lock in customers - customer life cycle management

It is most important to seize the time of next communication with customers.

1. Those who consume within 2 times of the product’s life cycle: main customers

2. Those who consume within 2 to 3 times of the product’s life cycle: half-asleep customers

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3. No consumption beyond 3 times the product life cycle: sleeping customer

Therefore,

1. Use the product within a few days after the product usage time expires. WeChat (add the customer's mobile phone number), QQ (if the customer's email is a QQ email, you can add him), Want Want, email, text message, or phone call to inform him that a special offer has been prepared for him, and the repurchase rate of the main customers is quite high.

2. The half-sleeping customers can only be awakened by polite shopping and large-scale gifts from old customers. WeChat, QQ, WantWant, email, text messages, and phone calls are also used in a multi-pronged approach.

3. Sleeping customers can only be awakened by text messages and emails during major events (such as Double Eleven).