What if the new car wash shop has no business?

First, enhance the image of the store.

Image is face, the first impression given to customers by enterprises or shops, and also a commitment to customers. It mainly includes three contents. First of all, create the signboard of the specialty store. It is the key to attract consumers' attention to the image outside the store, and attach importance to the great power of the image outside the store; By establishing a new store head image, clearly convey the sense of product value; Eye-catching store head image and competitive brands establish differentiated advantages.

Second, change the marketing strategy

First of all, the development of the product itself, whether it is competitive, is the basis of competition. For the automobile beauty industry, products are reflected and added value through services, and a powerful "product+service" model should be created; Secondly, word-of-mouth communication can be attributed to the communication between brands and consumers, so I won't elaborate here; Third, the mode of market development, that is, what channels and management modes are adopted.

Practice: Determine the person in charge of each project and work item; ① Identify the person in charge of each group such as car wash group, beauty group and administrative group. (2) Car wash group: sell words at the time of registration to ensure the quality of car wash; Meituan: Caring about the car condition of car owners and actively solving the potential needs of car owners; Administrative group: network promotion and appointment, telephone call back, SMS group sending, and preparation of experiential marketing tools and materials.

Preparation of marketing activities: ① Production: packaging colorful pages, Yi Labao, business cards and experiential marketing tools, such as leather goods and engine hoods. ② Inventory: the quantity of tools, equipment and consumables related to packaging. ③ Training: Let all employees memorize the contents of the preferential package, and conduct sales speech training on the reasons for customers' rejection and the corresponding rejection methods. ④ Analyze the sales opportunities from the service process, including reception, car washing, final inspection, cashier, completion and other links. ⑤ Description of activity plan: including the overall, departmental and individual sales targets, sales and construction reward and punishment plans.

Third, follow psychological marketing.

1, hospitality, especially for customers with weak consumption desire;

2. Give more love, especially to its ugly customers;

3, distinguish between light and heavy, staring at male guests with female companions;

4. Greet active and hesitant customers;

5. Observe words and deeds and introduce the good quality of goods to rich customers.

Fourth, implement variety restrictions.

1, binding restriction-after purchasing the product, you can enjoy a large discount on the specified product, and urge customers to buy the product through the actual discount.

2, display restrictions-car beauty shops should not put too many best-selling products when displaying goods, so as not to give people the feeling of batch, thus reducing its value; We should show less best-selling products, emphasize rare value, and make customers feel anxious about buying because they are afraid of missing opportunities.

3. Personnel restrictions-the method of booking services for shop assistants with unique expertise.

4. Limited time-the sale or service of a certain commodity or service is limited to a certain period of time, or it can be a price reduction or preferential sale within a certain period of time; For example, the launch of new products, holidays, anniversaries and so on.

Verb (abbreviation of verb) gift marketing

1, it can shorten the distance with customers, but the gifts of good goods are better, which makes customers feel that the gifts you buy are not the same → If you attract children, you can bring adults. If comprehensive discount is given to new and old customers, the discount date will be from 2017-1-11.

The preferential items are as follows: ① Exquisite car washing 1+ 1, washing 1 delivery 1 time. ② 30% discount for beauty projects and 20% discount for successful appointments. ③ Apply for membership card and send 1 double water paint.

2. Gift-giving skills-the organization should be proper and thorough, and it should follow the promotion of expanding popularity, trust and reputation.

Sixth, advertising marketing

Publicity can be carried out through television, newspapers, radio or websites, and visibility can be improved by posting posters, focusing on window displays, distributing leaflets, etc. Decorate with lanterns, balloon advertisements, etc. And you can also wash your car for free for several days to attract customers; Carry out smiling service and fast and high-quality car washing to attract more frequent customers.

Seven, video marketing

First of all, you need to record a high-definition video, or find some related video content for secondary processing. The best effect is to insert a QR code into the video to guide the user's attention. After the production is completed, upload the video to major apps and let others help you forward this video to qq group, WeChat group or other platforms. A good video will be shared by many people, and becoming a good fan is a rapid growth.

Eight, lottery marketing

Some customers wanted to apply for a card, but they never did. Now I tell them that they can draw twice today. As long as the prize is big enough to meet the needs of customers, interest will naturally arise.

Nine, coupon marketing

For customers who are about to lose, you can send "nursing vouchers" to pull customers back. After customers arrive at the store, the store will conduct secondary marketing.

X.wechat marketing

Using WeChat to hold activities, it is suggested that we can use the WeChat extension system of automobile beauty management software launched by Zhongtu Technology. Customers can make appointments, make beauty appointments, take care of themselves and get a haircut on WeChat, so as to avoid waiting after arriving at the store. After placing an order, the store can receive the order notice, and the store can arrange the staff affairs reasonably! You don't have to hand out leaflets or send text messages to do activities. Sending event information through WeChat platform is not only illustrated and accurate, but also completely free! Merchants can also understand the effect of event promotion in the background! There are ten activity plans in the background, and the activity effect has more than doubled!