How do you think the Double Eleven event has changed to November 1st?

What can be seen is that the Double Eleven event has become November 1st, which means that the shopping festival has become a period of time from the previous day. In the past, online shopping was very simple, just buy whatever is cheap. , if not, forget it; but online shopping is different now. With the various activities of merchants and the increase in purchasing power, it has become a national holiday.

Double Eleven Shopping Carnival refers to the online promotion day on November 11 every year. It originated from the online promotion event held by Taobao Mall (Tmall) on November 11, 2009. The participating merchants at that time The quantity and promotion efforts were limited, but the turnover far exceeded the expected effect, so November 11 became a fixed date for Tmall to hold large-scale promotions.

Double Eleven has become an annual event in China’s e-commerce industry and has gradually affected the international e-commerce industry.

On October 27, 2021, the Information and Communications Administration Bureau of the Ministry of Industry and Information Technology disclosed that the ministry has held an administrative guidance meeting to regulate the "Double 11" SMS marketing behavior of e-commerce platforms, requiring e-commerce platforms not to do so without the consent of consumers. or request unauthorized marketing text messages.