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ZARA (Sarah) is a subsidiary of Inditex Group, which is a clothing chain retail brand. Founded on May 24th, 1975, with its headquarters in Spain.

ZARA is a famous Spanish brand and one of the four fashion chains in the world. The company is located in La colonia. ZARA can quickly make and sell clothing products in less than two weeks.

Therefore, it has always been regarded as the top spot in the fast fashion industry in the clothing industry, and its marketing model is very unique. ZARA can be regarded as the "king of copying editions", and strategically adopted the competitive strategy of fast, agile, multi-category, small-scale and large-terminal.

Zara encyclopedia:

In 2000, it opened stores in Austria, Denmark, Qatar, Andorra and other four new countries, and began to build a new headquarters building and distribution center in Arteixo to increase the logistics distribution capacity and enhance the core capacity of rapid distribution.

On May 23rd, 200 1 year, INDITEX Group went public; In the same year, the group established the OYSHO brand and entered the following markets, including Puerto Rico, Jordan, Ireland, Iceland, Luxemburg, Czech Republic, China and Italy.

On the day of issuance, the subscription amount exceeded 26 times of the circulation, and this alone raised 2 1 100 million euros for the company; Strengthened the offensive against the women's underwear market.

In 2003, opened the first store of ZARA HOME; ZARA's second distribution center Plataforma Europa was completed in Zaragoza, and the group opened stores in Russia, Slovakia, Slovenia and Malaysia for the first time.

In 2004, INDITEX opened the group's 2000th store in Hongkong, China. In the same year, the Group opened stores in Morocco, Estonia, Latvia, Romania, Hungary, Lithuania and Panama for the first time, and its sales outlets have spread to 56 countries in Europe, America, Asia and Africa.