Mengniu’s corporate culture

1. The meaning of the Mengniu logo: It is the ideographic shape of the company name Mengniu. A thick and elegant horizontal stroke symbolizes the vast and fertile land of Inner Mongolia. The unique regional advantages indicate that the development conditions of the enterprise are at the right time and in the right place. The corners are as strong as peaks, indicating the tenacity and hard work of the cow, and symbolizing the positive, steady and enterprising corporate philosophy.

The entire logo is composed of white and green, highlighting the theme of pursuing nature and staying away from pollution.

2. The party and the government have given us opportunities for development, and we must make our due contributions to the party and the people. ——Niu Gensheng

3. Taking the name of Mengniu as an enterprise uses the hard work, tenacity and dedication of cattle as a lofty corporate spirit, arousing people's closeness and awe towards cattle, as well as their respect for truth, goodness and Beauty, a positive pursuit, also symbolizes the glory of Ruziniu spirit in the enterprise.

4. The product is named after Mengniu, which symbolizes the cow from the Inner Mongolia prairie. She eats green grass and squeezes out pure fresh milk. This unique resource advantage creates a good natural brand.

5. The developing Marxism is the leader in the construction of corporate culture of Mengniu Dairy Group; socialist values ????are the core of the construction of corporate culture of Mengniu Dairy Group; Deng Xiaoping Theory, Three Represents, and the Scientific Outlook on Development are the core of Mengniu Dairy Group’s corporate culture construction. The soul of the corporate culture construction of the Dairy Group; socialist morality is the principle of the corporate culture construction of the Mengniu Dairy Group; socialist harmony is the foundation of the corporate culture construction of the Mengniu Dairy Group; a superior environment is the guarantee of the corporate culture construction of the Mengniu Dairy Group; a good image It is the external manifestation of Mengniu Dairy Group's pursuit of corporate culture construction; innovation is the magic weapon for Mengniu Dairy Group's healthy, sustainable and rapid growth. 1. The chairman’s motto: Small victory depends on wisdom, big victory depends on morality; work seriously and be honest.

2. The company’s purpose: to provide high-quality dairy products for the physical and mental health of every consumer.

3. The company’s business positioning: Mengniu aims to strengthen milk and promote agriculture for a century, and to be a milk manufacturing service provider dedicated to human health.

4. The company’s mission:

(1) To create an outstanding enterprise with international competitiveness for the country.

(2) Create a world brand for the nation with century-old development potential.

(3) Serve to improve the health quality of consumers.

(4) Build a platform for employees to realize their life value.

5. The company's strategic goals: continue to forge ahead, adhere to scientific development, strive for innovation, integrate global effective resources, and build the company into a leading dairy manufacturer in China and the world.

6. The company’s development strategy: scientific management, ensuring quality, broadening the market, and improving efficiency. We will win market and brand advantages with quality and service advantages, and strive to build the company into a century-old Mengniu that is world-renowned.

7. The company's commitment:

To consumers: provide green dairy products and spread health concepts. To customers: win-win cooperation and common development.

To shareholders: highly responsible and long-term returns. For employees: education and training, success in life.

To the society: operate in accordance with the law, strengthen milk and promote agriculture, protect the ecology, and give back to the public.

8. The company’s entrepreneurial spirit: sincere unity, courage to fight, learning and innovation, pursuit of excellence, advancing with the times, and serving the motherland.

9. The company’s employment principles: openness, justice and fairness; those with virtue and talent will be given special emphasis, those with virtue and without talent will be cultivated and used, those with talent but without virtue will be restricted in employment, and those without virtue and talent will be resolutely not employed.

10. The company's management philosophy: use culture to unite people's hearts, use systems to control human nature, and use brands to achieve life.

11. The company's pursuit: to cultivate first-class employees, build first-class teams, use first-class equipment, implement first-class management, produce first-class products, provide first-class services, and create first-class brands.

12. The company’s management policy:

Service, coordination, guidance, supervision, and assessment.

Service - superiors serve subordinates, agencies serve grassroots, upper processes serve lower processes, and employees serve customers and consumers.

Coordination--Coordinate the relationship between the enterprise and the government, the enterprise and its brother units, departments within the enterprise, and between employees.

Guidance - overall guidance and business guidance. When a coach is not an athlete, he does not cross-level management.

Supervision--Carry out comprehensive and whole-process supervision and inspection of subordinate departments and personnel.

Appraisal--Carry out all-round assessment for all employees and link it to salary.

13. The company’s quality goal: the product passing rate reaches 100%.

14. Characteristics of the company's products: hygienic, natural, pure, high quality, fresh, healthy and fashionable.

15. The essence of the company’s corporate culture:

(1) Honesty, superiors should be honest to subordinates; subordinates should be honest to superiors; enterprises should be honest to customers and consumers; enterprises should be honest to customers and consumers; Be honest with the government; be honest with your partners; be honest with each other.

(2) Compete with yourself. When you find a problem, you should first find the cause within yourself and practice self-transcendence.

16. Mengniu; former management; philosophy: All opportunities should be grasped before they come; all hidden dangers should be eradicated before they occur; all competitions begin at the time of design.

17. Code of conduct for company employees: abide by laws and regulations, be honest and self-disciplined, provide attentive service, speak civilized language, be dedicated to work, operate according to regulations, quality first, strive for excellence, work hard, practice strict economy, have good appearance, and pay attention to Hygiene, unite comrades, be honest and trustworthy, care for public property, pay attention to public ethics, work together to build civilization. 1. The sunshine is great, the kindness of parents is great, the gentleman is great, the little man is popular.

2. Success is the play of strengths; failure is the accumulation of shortcomings.

3. Money can bring people back to life, but spirit can bring people back to life.

4. A person’s happiness is not because he has more, but because he cares less.

5. You can’t control others, but you can control yourself; you can’t predict tomorrow, but you can grasp today; you can’t win everything, but you can do your best in everything; you can’t extend the length of your life. , but you can decide the width of life; you can't influence the weather, but you can change your mood; you can't choose your appearance, but you can show a smile.

6. People’s success depends on their own changes, not on the changes of others.

7. Gentlemen are harmonious but not uniform; villains are harmonious but not harmonious. A gentleman remembers gratitude but not grudges; a villain remembers grudges but not kindness.

8. This world is not a world of powerful people, nor a world of rich people, but a world of caring people. Success starts with simple repetition.

9. Money gathers and people gather, money gathers and people scatter

10. If you have confidence, you will definitely win, if you don’t have confidence, you will definitely lose; if you take action, you will not necessarily succeed, if you don’t take action, you will definitely fail.

11. Today you are proud of Mengniu, and Mengniu will be proud of you tomorrow.

12. If you don’t sweep one house, how can you sweep the world?

13. Many times we do not fall on our own shortcomings, but on our own strengths.

14. The true meaning of an iron rice bowl is not to eat in one place for a lifetime, but to have food wherever you go.

15. A person who cannot hear flattery is a blessing, but a person who cannot hear criticism is a danger. A true friend should tell the truth, no matter how sharp it is; flattery has no teeth, but it can eat people's bones.

16. Behind pride is destruction, behind arrogance is degradation. In order to shine your own light, you don't need to blow out other people's lamps. The emptiest people in the world are those who only have themselves in their minds. Only those who have career in their hearts can forget themselves.

17. Those who can endure hardship are heroes, and those who are willing to suffer losses are immortals.

18. Sit quietly and think about your own faults, and don’t talk about the faults of others.

19. People cannot take money to their graves, but money can take them to their graves.

20. 80’s comedy in the world has nothing to do with money, but 80’s tragedy has something to do with money.

21. Care beyond ordinary people’s imagination is wisdom; adventure beyond ordinary people’s imagination is safety; dreams beyond ordinary people’s imagination is pragmatism; expectations beyond ordinary people’s imagination is possibility.

22. Mengniu’s development depends on us, and our survival depends on Mengniu.

23. When leaders give money to employees, this is called caring for employees; when employees give money to leaders, it is called bribery of leaders.

24. If you have a bad temper and a bad mouth, you cannot be considered a good person no matter how good your heart is.

25. When you want to complain about others, first think about whether you are perfect.

26. If you don’t like others, the first reason is that you are not cultivated enough.

27. Management is serious love, and training is the greatest benefit.

28. If you can make a system, you can make a system. If there is no system, you can make regulations. If there are no regulations, you can make explanations.

29. Replace leadership with coaching, replace marketing with service, and replace requirements with expectations.

30. If there is rain leaking from the top of the house, only the people below know about it.

31. Failure to see the problem is the biggest problem.

32. 98% of the brand is culture; 98% of management is human nature; 98% of resources is integration; 98% of contradictions are misunderstandings.

33. If you have wisdom, please show it; if you lack wisdom, please sweat; if you both lack wisdom and are unwilling to sweat, then please leave this position.

34. It takes 20 years to win a good reputation, but 5 minutes is enough to destroy it. If you understand this, you will do things differently. 1. Without the quality of talents, there will be no quality of the enterprise and no quality of the products.

2. Respect knowledge and talents.

3. Retain people by career, retain people by emotion, and retain people by treatment.

4. Respect people's moral character, value people's wisdom, recognize people's value, cherish people's feelings, maintain people's dignity, and improve people's quality.

5. Understand people, care about people, love people, and trust people. 1. Quality goal: the product passing rate reaches 100%.

2. The quality, taste and conduct determine the quality of the brand. 1. Understand life and work as a process of learning, innovation and creating meaning.

2. As long as the mind is not lazy, there are always more solutions than problems. 1. I thought about success and failure, but never thought about giving up. Only find ways to succeed, not reasons for failure.

2. The weak wait for good opportunities, while the strong create opportunities. There is no chance when sitting, there is one chance when walking, and there are two chances when running.

3. Shareholders seek returns on their investments, banks inject interest, employees participate as income, partners need to make money, customers need to make affordable purchases, and folks want taxes.

4. Emphasis on dedication, but not pursuing poverty; emphasizing learning, but not paying attention to form; emphasizing party spirit, but not excluding individuality; emphasizing principles, but not giving up flexibility; emphasizing company interests, but not forgetting the country and the country. Employee interests.

5. The interests of consumers, intermediaries, and corporate employees cannot be ignored for a day.

6. Survive by quality, develop by reputation, grow by small profits and high sales, and take customer satisfaction as our purpose.

7. Concentrate on making milk and ice cream.

8. Adhere to fair competition, advocate macro-level alliances, develop in competition, and win-win in cooperation. ○1 Production Department

Products are equal to character, and quality is life.

○2 Equipment Department

If the equipment does not rotate, it means we look bad.

○3 Sales Department

We can learn the most from the least satisfied customers.

○4 Finance Department

Dedicated to front-end management and committed to money service.

○5 Supply Department

Shareholders spend a penny in half.

○6 Technology Management Department

A small step for technological innovation, a big step for market leadership. Customers can't stop paying money.

○7 Quality Control Department

I would rather be guilty of telling the truth than excuse a lie.

○8 General Manager’s Office

Reluctance becomes a habit, and habit becomes natural.

○9 Administrative Department

The idea determines the way out, and the layout determines the outcome.

○10 Human Resources Department

Let ordinary people succeed and make successful people outstanding.

○11 Information Department

Information is like money, timely and effective is crucial.

○12 Party and Mass Department

Stay consistent with the central government and serve the needs of employees.